Brandwave

JobAdder vs Tribepad:Which is more popular?

In September 2026, JobAdder had more branded searches than Tribepad among recruitment software in the United Kingdom. JobAdder had about 2,900 branded searches, while Tribepad had 1,300. JobAdder made up 22.3% of all recruitment software searches we track, and Tribepad accounted for 10%. When we asked ChatGPT and Google AI Overviews about recruitment software, JobAdder appeared in three of the five answers and Tribepad in none.

Among recruitment software in the United Kingdom in September 2026

Who do people search for more?

JobAdder, about 2 searches for every 1 for Tribepad

JobAdder 2.9K searchesTribepad 1.3K searches

Who does AI mention more?

JobAdder, mentioned in 3 of 5 answers, Tribepad in 0

JobAdder in 3 of 5Tribepad in 0 of 5

Who does AI recommend more?

JobAdder, the only one of the two named

JobAdder first in 3Tribepad never named

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Top recruitment software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JobAdder was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tribepad did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bullhorn1st
  2. Vincere2nd
  3. JobAdder3rd
  4. Recruit CRM4th
  5. Eploy5th
  6. Firefish6th
  7. Recruitly7th
  8. Tribepad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bullhorn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JobAdder3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vincere3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Recruit CRM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recruitly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eploy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Firefish1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tribepad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recruitment software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is JobAdder or Tribepad more popular in search?

This chart shows how often people search Google for JobAdder and Tribepad by name. Each line represents a brand's share of searches for all eight recruitment software we track, month by month, from searches in United Kingdom.

JobAdder and Tribepad among recruitment software in the United Kingdom, by month

Share of searches by month for JobAdder, Tribepad. The figures are in the table below the chart.

View monthly share of searches table
MonthBullhornJobAdderEployTribepadRecruit CRMVincereRecruitlyFirefish
Oct 202529%26.9%11.6%6.1%11.6%9.8%2%2.9%
Nov 202528%31.6%11.5%7.2%9.3%7.2%1.9%3.4%
Dec 202532.2%24.9%10.4%7.5%10.4%10.4%2.2%2.2%
Jan 202632.6%24.7%11%6.9%11%8.9%2.2%2.7%
Feb 202630.5%22.6%12.5%7.8%10.1%10.1%2.5%3.7%
Mar 202628.8%26.1%11.6%7.3%11.6%9.4%2.3%2.8%
Apr 202631.2%23.1%12.8%8%10.4%10.4%2.1%2.1%
May 202628.3%26.1%14.4%9%9%7.9%2.3%2.9%
Jun 202630.8%28.4%12.6%7.9%7.9%7.9%2.5%2.1%
Jul 202632.4%24.6%13.6%8.5%8.5%7.5%2.2%2.7%
Aug 202633.6%21%14%11.4%8.7%7.7%1.8%1.8%
Sep 202636%22.3%12.3%10%7.7%7.7%2.5%1.6%

How has the JobAdder and Tribepad comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom recruitment software in September 2026?

2 changes
  1. In September 2026, JobAdder gained share of searches among recruitment software in the United Kingdom, from 21% to 22.3%.

  2. In September 2026, Tribepad lost share of searches among recruitment software in the United Kingdom, from 11.4% to 10%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using JobAdder’s and Tribepad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

JobAdder

1 branded search term

  • jobadder

Tribepad

1 branded search term

  • tribepad

How the Brand Demand Index is measured

Other head-to-heads among recruitment software

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