Bullhorn vs Recruit CRM:Which is more popular?
In September 2026, Bullhorn had more branded searches than Recruit CRM among recruitment software in the United Kingdom. Bullhorn had about 4,680 branded searches, while Recruit CRM had 1,000. Bullhorn made up 36% of all recruitment software searches we track, and Recruit CRM accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about recruitment software, Bullhorn appeared in four of the five answers and Recruit CRM in two. Bullhorn was mentioned before Recruit CRM in three out of four answers.
Who do people search for more?
Bullhorn, about 5 searches for every 1 for Recruit CRM
Who does AI mention more?
Bullhorn, mentioned in 4 of 5 answers, Recruit CRM in 2
Who does AI recommend more?
Bullhorn, named ahead of Recruit CRM in 3 of 4 answers
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Top recruitment software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bullhorn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Recruit CRM was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bullhorn was listed before Recruit CRM in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bullhorn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JobAdder3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vincere3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Recruit CRM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recruitly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eploy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Firefish1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tribepad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recruitment software
5 answers
Asked ChatGPT
“What's the best recruitment software for a UK agency?”
Asked ChatGPT
“Which applicant tracking system is best for UK employers?”
Asked ChatGPT
“What recruitment CRM do UK recruitment agencies use?”
Searched Google, AI Overview
“applicant tracking system”
Searched Google, AI Overview
“recruitment crm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Bullhorn or Recruit CRM more popular in search?
This chart shows how often people search Google for Bullhorn and Recruit CRM by name. Each line represents a brand's share of searches for all eight recruitment software we track, month by month, from searches in United Kingdom.
Share of searches by month for Bullhorn, Recruit CRM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bullhorn | JobAdder | Eploy | Tribepad | Recruit CRM | Vincere | Recruitly | Firefish |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 26.9% | 11.6% | 6.1% | 11.6% | 9.8% | 2% | 2.9% |
| Nov 2025 | 28% | 31.6% | 11.5% | 7.2% | 9.3% | 7.2% | 1.9% | 3.4% |
| Dec 2025 | 32.2% | 24.9% | 10.4% | 7.5% | 10.4% | 10.4% | 2.2% | 2.2% |
| Jan 2026 | 32.6% | 24.7% | 11% | 6.9% | 11% | 8.9% | 2.2% | 2.7% |
| Feb 2026 | 30.5% | 22.6% | 12.5% | 7.8% | 10.1% | 10.1% | 2.5% | 3.7% |
| Mar 2026 | 28.8% | 26.1% | 11.6% | 7.3% | 11.6% | 9.4% | 2.3% | 2.8% |
| Apr 2026 | 31.2% | 23.1% | 12.8% | 8% | 10.4% | 10.4% | 2.1% | 2.1% |
| May 2026 | 28.3% | 26.1% | 14.4% | 9% | 9% | 7.9% | 2.3% | 2.9% |
| Jun 2026 | 30.8% | 28.4% | 12.6% | 7.9% | 7.9% | 7.9% | 2.5% | 2.1% |
| Jul 2026 | 32.4% | 24.6% | 13.6% | 8.5% | 8.5% | 7.5% | 2.2% | 2.7% |
| Aug 2026 | 33.6% | 21% | 14% | 11.4% | 8.7% | 7.7% | 1.8% | 1.8% |
| Sep 2026 | 36% | 22.3% | 12.3% | 10% | 7.7% | 7.7% | 2.5% | 1.6% |
How has the Bullhorn and Recruit CRM comparison changed over the last 12 months?
3 findings
- Bullhorn was ahead of Recruit CRM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bullhorn’s share of searches among recruitment software in the United Kingdom moved from 29% to 36%, and its estimated monthly branded searches held steady at 4.7K.
- Across the 12 months ending September 2026, Recruit CRM’s share of searches among recruitment software in the United Kingdom moved from 11.6% to 7.7%, and its estimated monthly branded searches moved from 1.9K to 1K.
How did search popularity change for United Kingdom recruitment software in September 2026?
2 changes
In September 2026, Bullhorn gained share of searches among recruitment software in the United Kingdom, from 33.6% to 36%.
In September 2026, Recruit CRM lost share of searches among recruitment software in the United Kingdom, from 8.7% to 7.7%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bullhorn’s and Recruit CRM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bullhorn
3 branded search terms
- bullhorn ats
- bullhorn crm
- bullhorn login
Recruit CRM
1 branded search term
- recruit crm
Other head-to-heads among recruitment software
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