How popular isBullhorn?
In September 2026, people searched for Bullhorn by name about 4,680 times in the United Kingdom, about the same as the previous year. These searches made up 36% of all United Kingdom recruitment software searches, placing Bullhorn first out of eight brands. When we asked both ChatGPT and Google AI Overviews about recruitment software, Bullhorn appeared in four of the five answers and was the most recommended of the eight.
Bullhorn is the most searched of 8 competitors and the most recommended in AI answers.
BullhornShare of searches 36%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
JobAdderShare of searches 22.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
EployShare of searches 12.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
TribepadShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Recruit CRMShare of searches 7.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top recruitment software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bullhorn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bullhorn is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bullhorn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- JobAdder3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vincere3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Recruit CRM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recruitly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Eploy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Firefish1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tribepad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recruitment software
5 answers
Asked ChatGPT
“What's the best recruitment software for a UK agency?”
Asked ChatGPT
“Which applicant tracking system is best for UK employers?”
Asked ChatGPT
“What recruitment CRM do UK recruitment agencies use?”
Searched Google, AI Overview
“applicant tracking system”
Searched Google, AI Overview
“recruitment crm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which recruitment software compete with Bullhorn?
Share of searches by month for Bullhorn, JobAdder, Eploy, Tribepad, Recruit CRM, Vincere, Recruitly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bullhorn | JobAdder | Eploy | Tribepad | Recruit CRM | Vincere | Recruitly | Firefish |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 26.9% | 11.6% | 6.1% | 11.6% | 9.8% | 2% | 2.9% |
| Nov 2025 | 28% | 31.6% | 11.5% | 7.2% | 9.3% | 7.2% | 1.9% | 3.4% |
| Dec 2025 | 32.2% | 24.9% | 10.4% | 7.5% | 10.4% | 10.4% | 2.2% | 2.2% |
| Jan 2026 | 32.6% | 24.7% | 11% | 6.9% | 11% | 8.9% | 2.2% | 2.7% |
| Feb 2026 | 30.5% | 22.6% | 12.5% | 7.8% | 10.1% | 10.1% | 2.5% | 3.7% |
| Mar 2026 | 28.8% | 26.1% | 11.6% | 7.3% | 11.6% | 9.4% | 2.3% | 2.8% |
| Apr 2026 | 31.2% | 23.1% | 12.8% | 8% | 10.4% | 10.4% | 2.1% | 2.1% |
| May 2026 | 28.3% | 26.1% | 14.4% | 9% | 9% | 7.9% | 2.3% | 2.9% |
| Jun 2026 | 30.8% | 28.4% | 12.6% | 7.9% | 7.9% | 7.9% | 2.5% | 2.1% |
| Jul 2026 | 32.4% | 24.6% | 13.6% | 8.5% | 8.5% | 7.5% | 2.2% | 2.7% |
| Aug 2026 | 33.6% | 21% | 14% | 11.4% | 8.7% | 7.7% | 1.8% | 1.8% |
| Sep 2026 | 36% | 22.3% | 12.3% | 10% | 7.7% | 7.7% | 2.5% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36% | 4.7K | +21.6% | +2.3 points | |
| 2, held 2nd | 22.3% | 2.9K | +20.8% | +1.3 points | |
| 3, held 3rd | 12.3% | 1.6K | 0% | -1.7 points | |
| 4, held 4th | 10% | 1.3K | 0% | -1.4 points | |
| 5, held 5th | 7.7% | 1K | 0% | -1 points | |
| 6, held 6th | 7.7% | 1K | +13.6% | 0 points | |
| 7, moved from 8th to 7th | 2.5% | 320 | +52.4% | +0.6 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 1.6% | 210 | 0% | -0.2 pointsmoved from 7th to 8th |
1.
Bullhorn36%
Held 1st. 4.7K estimated branded searches, +21.6% vs prior month. Share +2.3 points.
2.
JobAdder22.3%
Held 2nd. 2.9K estimated branded searches, +20.8% vs prior month. Share +1.3 points.
3.
Eploy12.3%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1.7 points.
4.
Tribepad10%
Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -1.4 points.
7.7%
Held 5th. 1K estimated branded searches, 0% vs prior month. Share -1 points.
6.
Vincere7.7%
Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
2.5%
Moved from 8th to 7th. 320 estimated branded searches, +52.4% vs prior month. Share +0.6 points.
8.
Firefish1.6%
Moved from 7th to 8th. 210 estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between Bullhorn and its closest rivals
Every comparison with Bullhorn
7 comparisons
How has branded search demand for Bullhorn changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bullhorn in the United Kingdom held steady at 4.7K.
- Across the 12 months ending September 2026, Bullhorn’s share of searches among recruitment software in the United Kingdom increased from 29% to 36%.
- Across the 12 months ending September 2026, Bullhorn’s share of searches among recruitment software in the United Kingdom peaked at 36% in September 2026 and was lowest at 28% in November 2025.
How did search popularity change for United Kingdom recruitment software in September 2026?
6 changes
In September 2026, Recruitly overtook Firefish to rank 7th among recruitment software in the United Kingdom, with 2.5% of the searches.
In September 2026, Bullhorn gained share of searches among recruitment software in the United Kingdom, from 33.6% to 36%.
In September 2026, JobAdder gained share of searches among recruitment software in the United Kingdom, from 21% to 22.3%.
In September 2026, Eploy lost share of searches among recruitment software in the United Kingdom, from 14% to 12.3%.
In September 2026, Tribepad lost share of searches among recruitment software in the United Kingdom, from 11.4% to 10%.
In September 2026, Recruit CRM lost share of searches among recruitment software in the United Kingdom, from 8.7% to 7.7%.
How are Bullhorn’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bullhorn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bullhorn ats
- bullhorn crm
- bullhorn login
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Is Bullhorn your brand?
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