Bullhorn vs JobAdder:Which is more popular?
In September 2026, Bullhorn had more branded searches than JobAdder among recruitment software in the United Kingdom. Bullhorn had about 4,680 branded searches, while JobAdder had 2,900. Bullhorn made up 36% of all recruitment software searches we track, and JobAdder accounted for 22.3%. When we asked ChatGPT and Google AI Overviews about recruitment software, Bullhorn appeared in four of the five answers and JobAdder in three. Bullhorn was mentioned before JobAdder in every answer.
Who do people search for more?
Bullhorn, about 61% more searches than JobAdder
Who does AI mention more?
Bullhorn, mentioned in 4 of 5 answers, JobAdder in 3
Who does AI recommend more?
Bullhorn, named ahead of JobAdder in every answer
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Top recruitment software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bullhorn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. JobAdder was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bullhorn was listed before JobAdder in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bullhorn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JobAdder3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vincere3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Recruit CRM2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recruitly2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eploy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Firefish1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tribepad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about recruitment software
5 answers
Asked ChatGPT
“What's the best recruitment software for a UK agency?”
Asked ChatGPT
“Which applicant tracking system is best for UK employers?”
Asked ChatGPT
“What recruitment CRM do UK recruitment agencies use?”
Searched Google, AI Overview
“applicant tracking system”
Searched Google, AI Overview
“recruitment crm”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Bullhorn or JobAdder more popular in search?
This chart shows how often people search Google for Bullhorn and JobAdder by name. Each line represents a brand's share of searches for all eight recruitment software we track, month by month, from searches in United Kingdom.
Share of searches by month for Bullhorn, JobAdder. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bullhorn | JobAdder | Eploy | Tribepad | Recruit CRM | Vincere | Recruitly | Firefish |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 26.9% | 11.6% | 6.1% | 11.6% | 9.8% | 2% | 2.9% |
| Nov 2025 | 28% | 31.6% | 11.5% | 7.2% | 9.3% | 7.2% | 1.9% | 3.4% |
| Dec 2025 | 32.2% | 24.9% | 10.4% | 7.5% | 10.4% | 10.4% | 2.2% | 2.2% |
| Jan 2026 | 32.6% | 24.7% | 11% | 6.9% | 11% | 8.9% | 2.2% | 2.7% |
| Feb 2026 | 30.5% | 22.6% | 12.5% | 7.8% | 10.1% | 10.1% | 2.5% | 3.7% |
| Mar 2026 | 28.8% | 26.1% | 11.6% | 7.3% | 11.6% | 9.4% | 2.3% | 2.8% |
| Apr 2026 | 31.2% | 23.1% | 12.8% | 8% | 10.4% | 10.4% | 2.1% | 2.1% |
| May 2026 | 28.3% | 26.1% | 14.4% | 9% | 9% | 7.9% | 2.3% | 2.9% |
| Jun 2026 | 30.8% | 28.4% | 12.6% | 7.9% | 7.9% | 7.9% | 2.5% | 2.1% |
| Jul 2026 | 32.4% | 24.6% | 13.6% | 8.5% | 8.5% | 7.5% | 2.2% | 2.7% |
| Aug 2026 | 33.6% | 21% | 14% | 11.4% | 8.7% | 7.7% | 1.8% | 1.8% |
| Sep 2026 | 36% | 22.3% | 12.3% | 10% | 7.7% | 7.7% | 2.5% | 1.6% |
How has the Bullhorn and JobAdder comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: JobAdder took it in November 2025, Bullhorn took it in December 2025.
- Across the 12 months ending September 2026, Bullhorn’s share of searches among recruitment software in the United Kingdom moved from 29% to 36%, and its estimated monthly branded searches held steady at 4.7K.
- Across the 12 months ending September 2026, JobAdder’s share of searches among recruitment software in the United Kingdom moved from 26.9% to 22.3%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for United Kingdom recruitment software in September 2026?
2 changes
In September 2026, Bullhorn gained share of searches among recruitment software in the United Kingdom, from 33.6% to 36%.
In September 2026, JobAdder gained share of searches among recruitment software in the United Kingdom, from 21% to 22.3%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bullhorn’s and JobAdder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among recruitment software
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