Fired Earth vs Tile Giant:Which is searched more in United Kingdom?
In September 2026, Fired Earth had more branded searches than Tile Giant among tile retailers in United Kingdom. Fired Earth was estimated to have 11K branded searches compared to Tile Giant’s 5.4K, and held a 4.5% Share of Search versus Tile Giant’s 2.2%.
Follow Fired Earth vs Tile Giant and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Fired Earth or Tile Giant?
Compare the tile retailers people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fired Earth, Tile Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Topps Tiles | Tile Mountain | Fired Earth | Walls and Floors | CTD Tiles | Tile Giant |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 15.1% | 9.6% | 4.5% | 2.5% | 6.8% |
| Nov 2025 | 59.5% | 14.6% | 13.9% | 4.4% | 2.4% | 5.3% |
| Dec 2025 | 62.1% | 18.7% | 6.5% | 4.6% | 2.5% | 5.6% |
| Jan 2026 | 62.1% | 18.6% | 6.7% | 4.6% | 2.5% | 5.6% |
| Feb 2026 | 63.8% | 19.1% | 5.6% | 4.7% | 2.1% | 4.7% |
| Mar 2026 | 64.2% | 19.3% | 5% | 4.7% | 2.1% | 4.7% |
| Apr 2026 | 64.1% | 19.2% | 5% | 3.8% | 2.1% | 5.7% |
| May 2026 | 67% | 20.1% | 4.5% | 4% | 1.8% | 2.7% |
| Jun 2026 | 64.8% | 19.4% | 5% | 4.8% | 2.1% | 3.9% |
| Jul 2026 | 65.7% | 19.7% | 4.4% | 4.8% | 2.1% | 3.2% |
| Aug 2026 | 67% | 20.1% | 4.5% | 4% | 1.8% | 2.7% |
| Sep 2026 | 67% | 20.1% | 4.5% | 4% | 2.2% | 2.2% |
How has the Fired Earth and Tile Giant comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Tile Giant took it in April 2026, Fired Earth took it in May 2026.
- Across the 12 months ending September 2026, Fired Earth’s estimated Share of Search among tile retailers in United Kingdom moved from 9.6% to 4.5%, and its estimated monthly branded searches moved from 25.8K to 11K.
- Across the 12 months ending September 2026, Tile Giant’s estimated Share of Search among tile retailers in United Kingdom moved from 6.8% to 2.2%, and its estimated monthly branded searches moved from 18.1K to 5.4K.
How did search popularity change for United Kingdom tile retailers in September 2026?
2 changes
Tile Giant’s estimated Share of Search among tile retailers in United Kingdom has lost ground for 3 months in a row, from 3.9% to 2.2% in September 2026.
Estimated monthly branded searches for Fired Earth in United Kingdom fell 57.4% over 12 measured months, from 25.8K to 11K in September 2026.
Other head-to-heads among tile retailers
Topps Tiles vs Tile Mountain: compare search popularity- Topps Tiles vs Fired Earth: compare search popularity
Topps Tiles vs Walls and Floors: compare search popularity
Topps Tiles vs CTD Tiles: compare search popularity- Tile Mountain vs Fired Earth: compare search popularity
- Tile Mountain vs Walls and Floors: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Fired Earth’s and Tile Giant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fired Earth
2 branded search terms
- fired earth
- fired earth tiles
Tile Giant
1 branded search term
- tile giant
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.