Fired Earth vs Tile Mountain:Which is searched more in United Kingdom?
In September 2026, Tile Mountain had more branded searches than Fired Earth among tile retailers in United Kingdom. Tile Mountain was estimated to have 49.5K branded searches compared to Fired Earth’s 11K, and held a 20.1% Share of Search versus Fired Earth’s 4.5%.
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Which is more popular in search, Fired Earth or Tile Mountain?
Compare the tile retailers people buy from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tile Mountain, Fired Earth. The figures are in the table below the chart.
View monthly share of search table
| Month | Topps Tiles | Tile Mountain | Fired Earth | Walls and Floors | CTD Tiles | Tile Giant |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 15.1% | 9.6% | 4.5% | 2.5% | 6.8% |
| Nov 2025 | 59.5% | 14.6% | 13.9% | 4.4% | 2.4% | 5.3% |
| Dec 2025 | 62.1% | 18.7% | 6.5% | 4.6% | 2.5% | 5.6% |
| Jan 2026 | 62.1% | 18.6% | 6.7% | 4.6% | 2.5% | 5.6% |
| Feb 2026 | 63.8% | 19.1% | 5.6% | 4.7% | 2.1% | 4.7% |
| Mar 2026 | 64.2% | 19.3% | 5% | 4.7% | 2.1% | 4.7% |
| Apr 2026 | 64.1% | 19.2% | 5% | 3.8% | 2.1% | 5.7% |
| May 2026 | 67% | 20.1% | 4.5% | 4% | 1.8% | 2.7% |
| Jun 2026 | 64.8% | 19.4% | 5% | 4.8% | 2.1% | 3.9% |
| Jul 2026 | 65.7% | 19.7% | 4.4% | 4.8% | 2.1% | 3.2% |
| Aug 2026 | 67% | 20.1% | 4.5% | 4% | 1.8% | 2.7% |
| Sep 2026 | 67% | 20.1% | 4.5% | 4% | 2.2% | 2.2% |
How has the Fired Earth and Tile Mountain comparison changed over the last 12 months?
3 findings
- Tile Mountain was ahead of Fired Earth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fired Earth’s estimated Share of Search among tile retailers in United Kingdom moved from 9.6% to 4.5%, and its estimated monthly branded searches moved from 25.8K to 11K.
- Across the 12 months ending September 2026, Tile Mountain’s estimated Share of Search among tile retailers in United Kingdom moved from 15.1% to 20.1%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for United Kingdom tile retailers in September 2026?
2 changes
Tile Mountain’s estimated Share of Search among tile retailers in United Kingdom has gained ground for 3 months in a row, from 19.4% to 20.1% in September 2026.
Estimated monthly branded searches for Fired Earth in United Kingdom fell 57.4% over 12 measured months, from 25.8K to 11K in September 2026.
Other head-to-heads among tile retailers
Topps Tiles vs Tile Mountain: compare search popularity- Topps Tiles vs Fired Earth: compare search popularity
Topps Tiles vs Walls and Floors: compare search popularity
Topps Tiles vs CTD Tiles: compare search popularity- Tile Mountain vs Walls and Floors: compare search popularity
- Tile Mountain vs CTD Tiles: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Fired Earth’s and Tile Mountain’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fired Earth
2 branded search terms
- fired earth
- fired earth tiles
Tile Mountain
1 branded search term
- tile mountain
Put your own brand in this comparison
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