How popular isFired Earth in search?
In September 2026, there were an estimated 11K branded searches for Fired Earth in United Kingdom which is down 57.4% over the last 12 months. Fired Earth holds 4.5% estimated Share of Search among United Kingdom tile retailers and is ranked 3rd of 6 competitors for search popularity.
Topps Tiles67%
Tile Mountain20.1%
Fired Earth4.5%
Walls and Floors4%
CTD Tiles2.2%
Tile Giant2.2%
Follow Fired Earth and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which tile retailers compete with Fired Earth?
Share of Search by month for Topps Tiles, Tile Mountain, Fired Earth, Walls and Floors, CTD Tiles, Tile Giant. The figures are in the table below the chart.
View monthly share of search table
| Month | Topps Tiles | Tile Mountain | Fired Earth | Walls and Floors | CTD Tiles | Tile Giant |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.5% | 15.1% | 9.6% | 4.5% | 2.5% | 6.8% |
| Nov 2025 | 59.5% | 14.6% | 13.9% | 4.4% | 2.4% | 5.3% |
| Dec 2025 | 62.1% | 18.7% | 6.5% | 4.6% | 2.5% | 5.6% |
| Jan 2026 | 62.1% | 18.6% | 6.7% | 4.6% | 2.5% | 5.6% |
| Feb 2026 | 63.8% | 19.1% | 5.6% | 4.7% | 2.1% | 4.7% |
| Mar 2026 | 64.2% | 19.3% | 5% | 4.7% | 2.1% | 4.7% |
| Apr 2026 | 64.1% | 19.2% | 5% | 3.8% | 2.1% | 5.7% |
| May 2026 | 67% | 20.1% | 4.5% | 4% | 1.8% | 2.7% |
| Jun 2026 | 64.8% | 19.4% | 5% | 4.8% | 2.1% | 3.9% |
| Jul 2026 | 65.7% | 19.7% | 4.4% | 4.8% | 2.1% | 3.2% |
| Aug 2026 | 67% | 20.1% | 4.5% | 4% | 1.8% | 2.7% |
| Sep 2026 | 67% | 20.1% | 4.5% | 4% | 2.2% | 2.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67% | 165K | 0% | +0.1 points | |
| 2, held 2nd | 20.1% | 49.5K | 0% | 0 points | |
| 3, held 3rd | 4.5% | 11K | 0% | 0 points | |
| 4, held 4th | 4% | 9.9K | 0% | 0 points | |
| 5, moved from 6th to 5th | 2.2% | 5.4K | +22.7% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.2% | 5.4K | -18.2% | -0.5 pointsmoved from 5th to 6th |
67%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
20.1%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.5%
Held 3rd. 11K estimated branded searches, 0% vs prior month. Share 0 points.
4%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
2.2%
Moved from 6th to 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.4 points.
2.2%
Moved from 5th to 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
Compare search popularity between Fired Earth and its closest rivals
- Fired Earth vs Topps Tiles: compare search popularity
- Fired Earth vs Tile Mountain: compare search popularity
- Fired Earth vs Walls and Floors: compare search popularity
- Fired Earth vs CTD Tiles: compare search popularity
- Fired Earth vs Tile Giant: compare search popularity
- Compare Fired Earth with any brand
Every comparison with Fired Earth
5 comparisons
How has branded search demand for Fired Earth changed in United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fired Earth in United Kingdom fell from 25.8K to 11K.
- Across the 12 months ending September 2026, Fired Earth’s estimated Share of Search among tile retailers in United Kingdom decreased from 9.6% to 4.5%.
- Across the 12 months ending September 2026, Fired Earth’s estimated Share of Search among tile retailers in United Kingdom peaked at 13.9% in November 2025 and was lowest at 4.4% in July 2026.
How did search popularity change for United Kingdom tile retailers in September 2026?
6 changes
Topps Tiles’ estimated Share of Search among tile retailers in United Kingdom has gained ground for 3 months in a row, from 64.8% to 67% in September 2026.
Tile Mountain’s estimated Share of Search among tile retailers in United Kingdom has gained ground for 3 months in a row, from 19.4% to 20.1% in September 2026.
Tile Giant’s estimated Share of Search among tile retailers in United Kingdom has lost ground for 3 months in a row, from 3.9% to 2.2% in September 2026.
In September 2026, CTD Tiles rose from 6th to 5th among tile retailers in United Kingdom.
Estimated monthly branded searches for Fired Earth in United Kingdom fell 57.4% over 12 measured months, from 25.8K to 11K in September 2026.
Estimated monthly branded searches for Walls and Floors in United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How is Fired Earth measured?
Brandwave collects information about searches that people make online using Fired Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- fired earth
- fired earth tiles
Do you work for Fired Earth? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Fired Earth your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.