Brandwave

Fired Earth vs Quorn Stone:Which is more popular?

In September 2026, Quorn Stone had more branded searches than Fired Earth among tile retailers in the United Kingdom. Quorn Stone had about 18,100 branded searches, while Fired Earth had 11,000. Quorn Stone made up 1.4% of all tile retailer searches we track, and Fired Earth accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about tile retailers, Quorn Stone appeared in all three answers and Fired Earth in none.

Among tile retailers in the United Kingdom in September 2026

Who do people search for more?

Quorn Stone, about 65% more searches than Fired Earth

Quorn Stone 18.1K searchesFired Earth 11K searches

Who does AI mention more?

Quorn Stone, mentioned in every answer we collected

Quorn Stone in 3 of 3Fired Earth in 0 of 3

Who does AI recommend more?

Quorn Stone, the only one of the two named

Quorn Stone first in 3Fired Earth never named

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Top tile retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Quorn Stone appeared in all three answers. Fired Earth did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Topps Tiles1st
  2. Quorn Stone2nd
  3. B&Q3rd
  4. Porcelanosa4th
  5. CTD Tiles5th
  6. Tile Mountain6th
  7. Tile Giant7th
  8. Fired Earth–
  9. Walls and Floors–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Topps Tiles3 of 3Named in 3 of 3 ChatGPT answers
  • Porcelanosa3 of 3Named in 3 of 3 ChatGPT answers
  • Quorn Stone3 of 3Named in 3 of 3 ChatGPT answers
  • B&Q2 of 3Named in 2 of 3 ChatGPT answers
  • Tile Mountain1 of 3Named in 1 of 3 ChatGPT answers
  • CTD Tiles1 of 3Named in 1 of 3 ChatGPT answers
  • Tile Giant1 of 3Named in 1 of 3 ChatGPT answers
  • Fired Earth0 of 3Named in 0 of 3 ChatGPT answers
  • Walls and Floors0 of 3Named in 0 of 3 ChatGPT answers

See every answer about tile retailers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 19, 2026.

Is Fired Earth or Quorn Stone more popular in search?

This chart shows how often people search Google for Fired Earth and Quorn Stone by name. Each line represents a brand's share of searches for all nine tile retailers we track, month by month, from searches in United Kingdom.

Fired Earth and Quorn Stone among tile retailers in the United Kingdom, by month

Share of searches by month for Quorn Stone, Fired Earth. The figures are in the table below the chart.

View monthly share of searches table
MonthB&QTopps TilesTile MountainPorcelanosaQuorn StoneFired EarthWalls and FloorsCTD TilesTile Giant
Oct 202580%10.8%2.7%1.5%0.97%1.7%0.79%0.43%1.2%
Nov 202579.6%10.8%2.6%1.4%0.79%2.5%0.79%0.43%0.97%
Dec 202583%9.1%2.7%1.5%0.82%0.95%0.67%0.37%0.82%
Jan 202679.7%10.8%3.2%1.8%1.2%1.2%0.79%0.43%0.97%
Feb 202680.3%10.9%3.3%1.5%1.2%0.95%0.8%0.36%0.8%
Mar 202683.5%9.2%2.8%1.2%1%0.71%0.67%0.3%0.67%
Apr 202686.2%7.8%2.3%0.85%0.85%0.6%0.47%0.25%0.7%
May 202686.5%7.8%2.3%1%0.86%0.52%0.47%0.21%0.31%
Jun 202686%7.7%2.3%1%1%0.6%0.57%0.25%0.46%
Jul 202683.5%9.2%2.8%1.2%1.2%0.62%0.68%0.3%0.45%
Aug 202681.2%11%3.3%1.2%1.2%0.73%0.66%0.29%0.44%
Sep 202678%12.9%3.9%1.4%1.4%0.86%0.77%0.42%0.42%

How has the Fired Earth and Quorn Stone comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Quorn Stone took it in January 2026.
  • Across the 12 months ending September 2026, Fired Earth’s share of searches among tile retailers in the United Kingdom moved from 1.7% to 0.86%, and its estimated monthly branded searches moved from 25.8K to 11K.
  • Across the 12 months ending September 2026, Quorn Stone’s share of searches among tile retailers in the United Kingdom moved from 0.97% to 1.4%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

How did search popularity change for United Kingdom tile retailers in September 2026?

2 changes

  1. Estimated monthly branded searches for Quorn Stone in the United Kingdom rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Fired Earth in the United Kingdom fell 57.4% over 12 measured months, from 25.8K to 11K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fired Earth’s and Quorn Stone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fired Earth

2 branded search terms

  • fired earth
  • fired earth tiles

Quorn Stone

1 branded search term

  • quorn stone

How the Brand Demand Index is measured

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