Brandwave

Farmison & Co vs Tom Hixson of Smithfield:Which is more popular?

In September 2026, Tom Hixson of Smithfield had more branded searches than Farmison & Co among online butchers in the United Kingdom. Tom Hixson of Smithfield had about 1,600 branded searches, while Farmison & Co had 1,300. Tom Hixson of Smithfield made up 3.6% of all online butcher searches we track, and Farmison & Co accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about online butchers, Tom Hixson of Smithfield appeared in two of the five answers and Farmison & Co in none.

Among online butchers in the United Kingdom in September 2026

Who do people search for more?

Tom Hixson of Smithfield, about 23% more searches than Farmison & Co

Tom Hixson of Smithfield 1.6K searchesFarmison & Co 1.3K searches

Who does AI mention more?

Tom Hixson of Smithfield, mentioned in 2 of 5 answers, Farmison & Co in 0

Tom Hixson of Smithfield in 2 of 5Farmison & Co in 0 of 5

Who does AI recommend more?

Tom Hixson of Smithfield, the only one of the two named

Tom Hixson of Smithfield first in 2Farmison & Co never named

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Top online butchers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tom Hixson of Smithfield was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Farmison & Co did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swaledale1st
  2. HG Walter2nd
  3. Tom Hixson of Smithfield3rd
  4. Edenmoor4th
  5. Turner & George5th
  6. Meat Supermarket6th
  7. Field & Flower7th
  8. Donald Russell8th
  9. Pipers Farm–
  10. Farmison & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Swaledale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HG Walter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meat Supermarket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edenmoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom Hixson of Smithfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Donald Russell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Field & Flower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turner & George1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pipers Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmison & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online butchers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Farmison & Co or Tom Hixson of Smithfield more popular in search?

This chart shows how often people search Google for Farmison & Co and Tom Hixson of Smithfield by name. Each line represents a brand's share of searches for all ten online butcher brands we track, month by month, from searches in United Kingdom.

Farmison & Co and Tom Hixson of Smithfield among online butchers in the United Kingdom, by month

Share of searches by month for Tom Hixson of Smithfield, Farmison & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthDonald RussellHG WalterField & FlowerSwaledaleMeat SupermarketTurner & GeorgePipers FarmEdenmoorTom Hixson of SmithfieldFarmison & Co
Oct 202532.8%8%9.7%5.3%6.5%6.5%17.9%0.03%3.5%9.7%
Nov 202541.7%6.8%10.2%4.5%4.5%5.6%15.3%0.01%3%8.3%
Dec 202534.6%8.5%10.4%4.6%4.6%6.9%18.9%0.01%3%8.5%
Jan 202630%10.9%10.9%6%8.9%7.3%16.4%0.53%3.1%6%
Feb 202642.3%8.4%8.4%5.6%6.9%6.9%10.3%3%2.5%5.6%
Mar 202632.1%11.7%11.7%7.8%7.8%7.8%7.8%3.4%3.4%6.4%
Apr 202634.3%12.5%10.2%8.3%6.8%8.3%6.8%3.6%4.5%4.5%
May 202633.8%12.3%10.1%10.1%8.2%8.2%5.4%3%4.5%4.5%
Jun 202622.6%15%12.3%12.3%8.2%10%5.5%4.3%5.5%4.3%
Jul 202620.6%16.8%11.2%11.2%9.2%11.2%6.1%4.8%4.8%4.1%
Aug 202624%16%10.7%10.7%8.7%10.7%5.8%5.8%4.6%3.1%
Sep 202622.3%14.9%12.2%12.2%9.9%9.9%6.5%5.4%3.6%2.9%

How has the Farmison & Co and Tom Hixson of Smithfield comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online butchers in September 2026?

2 changes

  1. In September 2026, Tom Hixson of Smithfield lost share of searches among online butchers in the United Kingdom, from 4.6% to 3.6%.

  2. Farmison & Co’s share of searches among online butchers in the United Kingdom has lost ground for 3 months in a row, from 4.3% to 2.9% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Farmison & Co’s and Tom Hixson of Smithfield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Farmison & Co

1 branded search term

  • farmison

Tom Hixson of Smithfield

1 branded search term

  • tom hixson

How the Brand Demand Index is measured

Other head-to-heads among online butchers

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