Brandwave

Employment Hero vs Sage HR:Which is more popular?

In September 2026, Sage HR had more branded searches than Employment Hero among HR software in the United Kingdom. Sage HR had about 27,100 branded searches, while Employment Hero had 14,800. Sage HR made up 6.7% of all HR software searches we track, and Employment Hero accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about HR software, Sage HR appeared in four of the five answers and Employment Hero in three. Sage HR was mentioned before Employment Hero in three out of five answers.

Among HR software in the United Kingdom in September 2026

Who do people search for more?

Sage HR, about 83% more searches than Employment Hero

Sage HR 27.1K searchesEmployment Hero 14.8K searches

Who does AI mention more?

Sage HR, mentioned in 4 of 5 answers, Employment Hero in 3

Sage HR in 4 of 5Employment Hero in 3 of 5

Who does AI recommend more?

Sage HR, named ahead of Employment Hero in 3 of 5 answers

Sage HR first in 3Employment Hero first in 2

Follow Employment Hero vs Sage HR and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top HR software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sage HR was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Employment Hero was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sage HR was listed before Employment Hero in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breathe1st
  2. CharlieHR2nd
  3. Sage HR3rd
  4. BrightHR4th
  5. Employment Hero5th
  6. Rippling6th
  7. Access PeopleHR7th
  8. Personio8th
  9. HiBob9th
  10. Cezanne HR–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breathe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BrightHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sage HR4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CharlieHR4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rippling3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Employment Hero3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Personio2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HiBob1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Access PeopleHR1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cezanne HR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about HR software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Employment Hero or Sage HR more popular in search?

This chart shows how often people search Google for Employment Hero and Sage HR by name. Each line represents a brand's share of searches for all ten HR software we track, month by month, from searches in United Kingdom.

Employment Hero and Sage HR among HR software in the United Kingdom, by month

Share of searches by month for Sage HR, Employment Hero. The figures are in the table below the chart.

View monthly share of searches table
MonthBrightHRBreatheHiBobSage HRRipplingAccess PeopleHRCharlieHREmployment HeroCezanne HRPersonio
Oct 202546.6%21.6%7.9%6.5%2.4%4.3%4.3%2.9%1.9%1.6%
Nov 202548.7%18.4%8.2%6.8%2.5%4.5%4.5%3%2%1.3%
Dec 202546.5%21.6%7.9%6.5%2.9%4.3%4.3%2.9%1.9%1.3%
Jan 202645.7%21.1%7.7%7.7%2.8%4.2%4.2%2.8%2.3%1.3%
Feb 202649.5%18.7%8.4%6.9%2.5%3.7%3.7%3.1%2.1%1.4%
Mar 202646.5%21.5%7.9%6.4%2.9%3.5%4.3%3.5%1.9%1.6%
Apr 202649.2%18.6%6.8%6.8%3%3.7%4.6%3.7%2%1.4%
May 202649.8%18.9%6.9%6.9%3.1%3.8%3.8%3.8%1.7%1.4%
Jun 202646.5%21.5%7.9%6.4%2.9%3.5%4.3%3.5%1.9%1.6%
Jul 202646.8%21.7%7.9%6.5%2.9%3.5%4.3%3.5%1.6%1.3%
Aug 202644%20.4%9.1%7.5%4.1%3.3%4.1%4.1%1.8%1.5%
Sep 202648.4%18.3%8.2%6.7%4.5%3.7%3.7%3.7%1.6%1.3%

How has the Employment Hero and Sage HR comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom HR software in September 2026?

2 changes

  1. In September 2026, Sage HR lost share of searches among HR software in the United Kingdom, from 7.5% to 6.7%.

  2. In September 2026, Employment Hero fell from 6th to 8th among HR software in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Employment Hero’s and Sage HR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Employment Hero

1 branded search term

  • employment hero

Sage HR

1 branded search term

  • sage hr

How the Brand Demand Index is measured

Other head-to-heads among HR software

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free