Brandwave

How popular isEmployment Hero in search?

In September 2026, people searched for Employment Hero by name about 14,800 times in the United Kingdom, a 22.3% increase from the previous year. These searches made up 3.7% of all United Kingdom HR software searches, placing Employment Hero eighth out of ten brands.

Share of searches, September 2026
  1. BrightHR48.4%
  2. Breathe18.3%
  3. HiBob8.2%
  4. Sage HR6.7%
  5. Rippling4.5%
  6. Access PeopleHR3.7%
  7. CharlieHR3.7%
  8. Employment Hero3.7%
  9. Cezanne HR1.6%
  10. Personio1.3%
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Which HR software compete with Employment Hero?

Employment Hero against HR software in the United Kingdom, by month

Share of searches by month for BrightHR, Breathe, HiBob, Sage HR, Rippling, Access PeopleHR, CharlieHR, Employment Hero. The figures are in the table below the chart.

View monthly share of searches table
MonthBrightHRBreatheHiBobSage HRRipplingAccess PeopleHRCharlieHREmployment HeroCezanne HRPersonio
Oct 202546.6%21.6%7.9%6.5%2.4%4.3%4.3%2.9%1.9%1.6%
Nov 202548.7%18.4%8.2%6.8%2.5%4.5%4.5%3%2%1.3%
Dec 202546.5%21.6%7.9%6.5%2.9%4.3%4.3%2.9%1.9%1.3%
Jan 202645.7%21.1%7.7%7.7%2.8%4.2%4.2%2.8%2.3%1.3%
Feb 202649.5%18.7%8.4%6.9%2.5%3.7%3.7%3.1%2.1%1.4%
Mar 202646.5%21.5%7.9%6.4%2.9%3.5%4.3%3.5%1.9%1.6%
Apr 202649.2%18.6%6.8%6.8%3%3.7%4.6%3.7%2%1.4%
May 202649.8%18.9%6.9%6.9%3.1%3.8%3.8%3.8%1.7%1.4%
Jun 202646.5%21.5%7.9%6.4%2.9%3.5%4.3%3.5%1.9%1.6%
Jul 202646.8%21.7%7.9%6.5%2.9%3.5%4.3%3.5%1.6%1.3%
Aug 202644%20.4%9.1%7.5%4.1%3.3%4.1%4.1%1.8%1.5%
Sep 202648.4%18.3%8.2%6.7%4.5%3.7%3.7%3.7%1.6%1.3%

  1. 1.BrightHR

    48.4%

    Held 1st. 196K estimated branded searches, +22.6% vs prior month. Share +4.3 points.

  2. 2.Breathe

    18.3%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.HiBob

    8.2%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.Sage HR

    6.7%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Rippling

    4.5%

    Moved from 7th to 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  6. 6.Access PeopleHR

    3.7%

    Moved from 8th to 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

  7. 7.CharlieHR

    3.7%

    Moved from 5th to 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.Employment Hero

    3.7%

    Moved from 6th to 8th. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  9. 9.Cezanne HR

    1.6%

    Held 9th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Personio

    1.3%

    Held 10th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Employment Hero and its closest rivals

Every comparison with Employment Hero

9 comparisons

How has branded search demand for Employment Hero changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Employment Hero in the United Kingdom rose from 12.1K to 14.8K.
  • Across the 12 months ending September 2026, Employment Hero’s share of searches among HR software in the United Kingdom increased from 2.9% to 3.7%.
  • Across the 12 months ending September 2026, Employment Hero’s share of searches among HR software in the United Kingdom peaked at 4.1% in August 2026 and was lowest at 2.8% in January 2026.
  • Across the 12 months ending September 2026, Employment Hero fell from 7th to 8th among HR software in the United Kingdom.

How did search popularity change for United Kingdom HR software in September 2026?

6 changes

  1. In September 2026, BrightHR gained share of searches among HR software in the United Kingdom, from 44% to 48.4%.

  2. In September 2026, Breathe lost share of searches among HR software in the United Kingdom, from 20.4% to 18.3%.

  3. In September 2026, HiBob lost share of searches among HR software in the United Kingdom, from 9.1% to 8.2%.

  4. In September 2026, Sage HR lost share of searches among HR software in the United Kingdom, from 7.5% to 6.7%.

  5. Rippling’s share of searches among HR software in the United Kingdom has gained ground for 3 months in a row, from 2.9% to 4.5% in September 2026.

  6. In September 2026, Access PeopleHR rose from 8th to 6th among HR software in the United Kingdom.

How are Employment Hero’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Employment Hero’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • employment hero

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