Einhell vs WORX:Which is more popular?
In September 2026, WORX had more branded searches than Einhell among lawn mower brands in the United Kingdom. WORX had about 4,400 branded searches, while Einhell had 3,600. WORX made up 7.9% of all lawn mower brand searches we track, and Einhell accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, WORX appeared in two of the five answers and Einhell in one. Einhell and WORX were each mentioned first in one of the two answers that named either.
Who do people search for more?
WORX, about 22% more searches than Einhell
Who does AI mention more?
WORX, mentioned in 2 of 5 answers, Einhell in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow Einhell vs WORX and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WORX was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Einhell was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Einhell and WORX were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mountfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stihl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- WORX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Flymo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Einhell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn mower brands
5 answers
Asked ChatGPT
“Which lawn mower should I buy in the UK?”
Asked ChatGPT
“What are the best lawn mower brands?”
Asked ChatGPT
“What is the best cordless lawn mower?”
Searched Google, AI Overview
“lawn mower”
Searched Google, AI Overview
“cordless lawn mower”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Einhell or WORX more popular in search?
This chart shows how often people search Google for Einhell and WORX by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United Kingdom.
Share of searches by month for WORX, Einhell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Mountfield | Flymo | Stihl | Makita | WORX | Einhell | Honda Power Equipment | Husqvarna | Mac Allister | Bosch | Greenworks | Hayter |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.3% | 17.5% | 11.7% | 7.7% | 7.7% | 7.7% | 5% | 7.7% | 5% | 6.4% | 4.2% | 2.7% | 2.3% |
| Nov 2025 | 15.5% | 15.5% | 12.5% | 8.2% | 8.2% | 6.9% | 5.6% | 8.2% | 5.6% | 3.8% | 4.3% | 3.1% | 2.5% |
| Dec 2025 | 15% | 18.9% | 12.6% | 6.9% | 7.9% | 5.7% | 5.7% | 7.9% | 6.9% | 3.1% | 3.8% | 3.1% | 2.5% |
| Jan 2026 | 13.1% | 20% | 13.1% | 6.9% | 6.9% | 5% | 4.1% | 11% | 6.9% | 3.3% | 3.3% | 3.3% | 3.3% |
| Feb 2026 | 8.5% | 19.3% | 10.5% | 5.5% | 7% | 4.7% | 3.8% | 8.5% | 3.8% | 2.6% | 3.8% | 2.9% | 19.3% |
| Mar 2026 | 17.6% | 17.6% | 11.7% | 7.8% | 7.8% | 5.2% | 5.2% | 6.4% | 4.3% | 4.3% | 4.3% | 4.3% | 3.5% |
| Apr 2026 | 25.7% | 14.1% | 11.5% | 6.3% | 7.7% | 7.7% | 5.1% | 5.1% | 3.4% | 4.2% | 3.4% | 2.8% | 2.8% |
| May 2026 | 24% | 13.1% | 10.7% | 7.2% | 7.2% | 7.2% | 5.9% | 5.9% | 4.8% | 4.8% | 3.9% | 2.6% | 2.6% |
| Jun 2026 | 20.6% | 13.8% | 11.2% | 7.5% | 7.5% | 7.5% | 6.1% | 6.1% | 5% | 5% | 4.1% | 2.7% | 2.7% |
| Jul 2026 | 19.3% | 15.8% | 12.9% | 7% | 7% | 7% | 5.8% | 5.8% | 4.6% | 5.8% | 3.8% | 2.6% | 2.6% |
| Aug 2026 | 17.8% | 14.5% | 11.8% | 7.8% | 6.5% | 7.8% | 6.5% | 5.1% | 7.8% | 5.1% | 3.5% | 3.5% | 2.4% |
| Sep 2026 | 17.8% | 14.6% | 9.7% | 9.7% | 7.9% | 7.9% | 6.5% | 6.5% | 5.2% | 5.2% | 4.3% | 2.9% | 1.8% |
Einhell sells other things too, so only its searches that name this product count here, like “einhell lawn mower”.
How has the Einhell and WORX comparison changed over the last 12 months?
3 findings
- WORX was ahead of Einhell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Einhell’s share of searches among lawn mower brands in the United Kingdom moved from 5% to 6.5%, and its estimated monthly branded searches moved from 1.9K to 3.6K.
- Across the 12 months ending September 2026, WORX’s share of searches among lawn mower brands in the United Kingdom moved from 7.7% to 7.9%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
How did search popularity change for United Kingdom lawn mower brands in September 2026?
3 changes
In September 2026, Makita overtook Husqvarna and 2 others to rank 5th among lawn mower brands in the United Kingdom, with 7.9% of the searches.
Estimated monthly branded searches for Einhell in the United Kingdom rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.
Estimated monthly branded searches for WORX in the United Kingdom rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Einhell’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lawn mower brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.