Brandwave

Einhell vs Mountfield:Which is more popular?

In September 2026, Mountfield had more branded searches than Einhell among lawn mower brands in the United Kingdom. Mountfield had about 8,100 branded searches, while Einhell had 3,600. Mountfield made up 14.6% of all lawn mower brand searches we track, and Einhell accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Mountfield appeared in two of the five answers and Einhell in one. Einhell and Mountfield were each mentioned first in one of the two answers that named either.

Among lawn mower brands in the United Kingdom in September 2026

Who do people search for more?

Mountfield, about 2 searches for every 1 for Einhell

Mountfield 8.1K searchesEinhell 3.6K searches

Who does AI mention more?

Mountfield, mentioned in 2 of 5 answers, Einhell in 1

Mountfield in 2 of 5Einhell in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Einhell first in 1Mountfield first in 1

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mountfield was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Einhell was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Einhell and Mountfield were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Stihl2nd
  3. WORX3rd
  4. Ryobi4th
  5. Honda Power Equipment4th
  6. Greenworks4th
  7. Einhell7th
  8. Hayter8th
  9. Husqvarna9th
  10. +1 more
  11. Mountfield11th
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mountfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WORX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flymo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Einhell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Einhell or Mountfield more popular in search?

This chart shows how often people search Google for Einhell and Mountfield by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United Kingdom.

Einhell and Mountfield among lawn mower brands in the United Kingdom, by month

Share of searches by month for Mountfield, Einhell. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMountfieldFlymoStihlMakitaWORXEinhellHonda Power EquipmentHusqvarnaMac AllisterBoschGreenworksHayter
Oct 202514.3%17.5%11.7%7.7%7.7%7.7%5%7.7%5%6.4%4.2%2.7%2.3%
Nov 202515.5%15.5%12.5%8.2%8.2%6.9%5.6%8.2%5.6%3.8%4.3%3.1%2.5%
Dec 202515%18.9%12.6%6.9%7.9%5.7%5.7%7.9%6.9%3.1%3.8%3.1%2.5%
Jan 202613.1%20%13.1%6.9%6.9%5%4.1%11%6.9%3.3%3.3%3.3%3.3%
Feb 20268.5%19.3%10.5%5.5%7%4.7%3.8%8.5%3.8%2.6%3.8%2.9%19.3%
Mar 202617.6%17.6%11.7%7.8%7.8%5.2%5.2%6.4%4.3%4.3%4.3%4.3%3.5%
Apr 202625.7%14.1%11.5%6.3%7.7%7.7%5.1%5.1%3.4%4.2%3.4%2.8%2.8%
May 202624%13.1%10.7%7.2%7.2%7.2%5.9%5.9%4.8%4.8%3.9%2.6%2.6%
Jun 202620.6%13.8%11.2%7.5%7.5%7.5%6.1%6.1%5%5%4.1%2.7%2.7%
Jul 202619.3%15.8%12.9%7%7%7%5.8%5.8%4.6%5.8%3.8%2.6%2.6%
Aug 202617.8%14.5%11.8%7.8%6.5%7.8%6.5%5.1%7.8%5.1%3.5%3.5%2.4%
Sep 202617.8%14.6%9.7%9.7%7.9%7.9%6.5%6.5%5.2%5.2%4.3%2.9%1.8%

Einhell sells other things too, so only its searches that name this product count here, like “einhell lawn mower”.

How has the Einhell and Mountfield comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom lawn mower brands in September 2026?

3 changes

  1. In September 2026, Makita overtook Husqvarna and 2 others to rank 5th among lawn mower brands in the United Kingdom, with 7.9% of the searches.

  2. Estimated monthly branded searches for Einhell in the United Kingdom rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.

  3. Estimated monthly branded searches for Mountfield in the United Kingdom rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Einhell’s and Mountfield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Einhell

1 branded search term

  • einhell lawn mower

Mountfield

1 branded search term

  • mountfield lawn mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

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