Diddi Dance vs Little Kickers:Which is more popular?
In September 2026, Little Kickers had more branded searches than Diddi Dance among kids activity classes in the United Kingdom. Little Kickers had about 18,100 branded searches, while Diddi Dance had 1,300. Little Kickers made up 36.7% of all kids activity class searches we track, and Diddi Dance accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about kids activity classes, neither Diddi Dance nor Little Kickers appeared in any of the five answers.
Who do people search for more?
Little Kickers, about 14 searches for every 1 for Diddi Dance
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top kids activity classes in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Diddi Dance nor Little Kickers showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tumble Tots2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gymboree Play & Music2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Little Kickers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rugbytots0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Monkey Music0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sing and Sign0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diddi Dance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids activity classes
5 answers
Asked ChatGPT
“What are the best baby and toddler classes in the UK?”
Asked ChatGPT
“Which toddler class franchise is best for my child?”
Asked ChatGPT
“What classes can I take my toddler to near me?”
Searched Google, AI Overview
“preschool activities”
Searched Google, AI Overview
“music classes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Diddi Dance or Little Kickers more popular in search?
This chart shows how often people search Google for Diddi Dance and Little Kickers by name. Each line represents a brand's share of searches for all seven kids activity class brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Little Kickers, Diddi Dance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Little Kickers | Rugbytots | Tumble Tots | Monkey Music | Sing and Sign | Gymboree Play & Music | Diddi Dance |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.3% | 19.3% | 19.3% | 10.5% | 5.7% | 6.6% | 3.1% |
| Nov 2025 | 32.9% | 22% | 17.9% | 12% | 6.5% | 6% | 2.7% |
| Dec 2025 | 35.5% | 19.4% | 19.4% | 10.4% | 5.7% | 6.4% | 3.2% |
| Jan 2026 | 37.4% | 20.4% | 20.4% | 9.1% | 4.9% | 5.3% | 2.7% |
| Feb 2026 | 34.7% | 23.2% | 19% | 8.5% | 5.6% | 5.8% | 3.1% |
| Mar 2026 | 34.5% | 23.1% | 18.9% | 10.3% | 5.6% | 5.4% | 2.3% |
| Apr 2026 | 34.2% | 22.9% | 18.7% | 10.2% | 5.4% | 5.9% | 2.8% |
| May 2026 | 39% | 21.3% | 17.4% | 9.5% | 5% | 5.5% | 2.3% |
| Jun 2026 | 35.7% | 19.5% | 19.5% | 10.6% | 5.6% | 6.1% | 3% |
| Jul 2026 | 38.9% | 21.3% | 17.3% | 9.5% | 5% | 5.5% | 2.6% |
| Aug 2026 | 34.7% | 23.2% | 18.9% | 8.3% | 5.5% | 6.8% | 2.5% |
| Sep 2026 | 36.7% | 20% | 20% | 10.9% | 4.9% | 4.8% | 2.6% |
How has the Diddi Dance and Little Kickers comparison changed over the last 12 months?
3 findings
- Little Kickers was ahead of Diddi Dance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diddi Dance’s share of searches among kids activity classes in the United Kingdom moved from 3.1% to 2.6%, and its estimated monthly branded searches held steady at 1.3K.
- Across the 12 months ending September 2026, Little Kickers’ share of searches among kids activity classes in the United Kingdom moved from 35.3% to 36.7%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
How did search popularity change for United Kingdom kids activity classes in September 2026?
1 change
In September 2026, Little Kickers gained share of searches among kids activity classes in the United Kingdom, from 34.7% to 36.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Diddi Dance’s and Little Kickers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Diddi Dance
1 branded search term
- diddi dance
Little Kickers
1 branded search term
- little kickers
Other head-to-heads among kids activity classes
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