Coverwise vs Post Office Travel Insurance:Which is more popular?
In September 2026, Post Office Travel Insurance had more branded searches than Coverwise among travel insurance providers in the United Kingdom. Post Office Travel Insurance had about 60,500 branded searches, while Coverwise had 14,800. Post Office Travel Insurance made up 19% of all travel insurance provider searches we track, and Coverwise accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, neither Coverwise nor Post Office Travel Insurance appeared in any of the five answers.
Who do people search for more?
Post Office Travel Insurance, about 4 searches for every 1 for Coverwise
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top travel insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Coverwise nor Post Office Travel Insurance showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Staysure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AllClear3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Admiral1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aviva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Post Office Travel Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coverwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurance providers
5 answers
Asked ChatGPT
“Which travel insurance should I buy in the UK?”
Asked ChatGPT
“What are the best travel insurance providers in the UK?”
Asked ChatGPT
“What's the best annual travel insurance in the UK?”
Searched Google, AI Overview
“travel insurance”
Searched Google, AI Overview
“best travel insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Coverwise or Post Office Travel Insurance more popular in search?
This chart shows how often people search Google for Coverwise and Post Office Travel Insurance by name. Each line represents a brand's share of searches for all six travel insurance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Post Office Travel Insurance, Coverwise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Staysure | Admiral | Post Office Travel Insurance | AllClear | Aviva | Coverwise |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.4% | 22.5% | 16.4% | 4.5% | 8.2% |
| Nov 2025 | 34% | 18.7% | 18.7% | 13.8% | 4.6% | 10.2% |
| Dec 2025 | 32.3% | 19.7% | 19.7% | 14.6% | 4.8% | 8.8% |
| Jan 2026 | 36% | 17.6% | 17.6% | 19.2% | 4.3% | 5.3% |
| Feb 2026 | 35.5% | 17.4% | 17.4% | 19% | 4.3% | 6.4% |
| Mar 2026 | 28.5% | 23.5% | 19.2% | 17.1% | 4.7% | 7% |
| Apr 2026 | 30.2% | 20.3% | 20.3% | 18.1% | 5% | 6.1% |
| May 2026 | 30.3% | 20.4% | 20.4% | 17.9% | 5% | 6.1% |
| Jun 2026 | 31.2% | 21% | 21% | 15.3% | 5.1% | 6.3% |
| Jul 2026 | 31.6% | 21.3% | 21.3% | 15.5% | 5.2% | 5.2% |
| Aug 2026 | 33.4% | 20% | 20% | 17.8% | 4.9% | 4% |
| Sep 2026 | 31.7% | 23.2% | 19% | 16.9% | 4.6% | 4.6% |
How has the Coverwise and Post Office Travel Insurance comparison changed over the last 12 months?
3 findings
- Post Office Travel Insurance was ahead of Coverwise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coverwise’s share of searches among travel insurance providers in the United Kingdom moved from 8.2% to 4.6%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
- Across the 12 months ending September 2026, Post Office Travel Insurance’s share of searches among travel insurance providers in the United Kingdom moved from 22.5% to 19%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for United Kingdom travel insurance providers in September 2026?
2 changes
In September 2026, Coverwise gained share of searches among travel insurance providers in the United Kingdom, from 4% to 4.6%.
In September 2026, Post Office Travel Insurance lost share of searches among travel insurance providers in the United Kingdom, from 20% to 19%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coverwise’s and Post Office Travel Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Coverwise
1 branded search term
- coverwise
Post Office Travel Insurance
1 branded search term
- post office travel insurance
Other head-to-heads among travel insurance providers
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