Brandwave

Costcutter vs Nisa Local:Which is more popular?

In September 2026, Nisa Local had more branded searches than Costcutter among convenience stores in the United Kingdom. Nisa Local had about 246,000 branded searches, while Costcutter had 165,000. Nisa Local made up 4.7% of all convenience store searches we track, and Costcutter accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about convenience stores, Costcutter and Nisa Local each appeared in one of the five answers.

Among convenience stores in the United Kingdom in September 2026

Who do people search for more?

Nisa Local, about 49% more searches than Costcutter

Nisa Local 246K searchesCostcutter 165K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Costcutter in 1 of 5Nisa Local in 1 of 5

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Top convenience stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Costcutter and Nisa Local were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesco1st
  2. Spar2nd
  3. Londis3rd
  4. Premier4th
  5. Co-op5th
  6. Costcutter6th
  7. Nisa Local7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tesco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Londis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Premier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nisa Local1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Co-op1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costcutter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about convenience stores

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Costcutter or Nisa Local more popular in search?

This chart shows how often people search Google for Costcutter and Nisa Local by name. Each line represents a brand's share of searches for all seven convenience stores we track, month by month, from searches in United Kingdom.

Costcutter and Nisa Local among convenience stores in the United Kingdom, by month

Share of searches by month for Nisa Local, Costcutter. The figures are in the table below the chart.

View monthly share of searches table
MonthTescoLondisNisa LocalCo-opCostcutterSparPremier
Oct 202573.4%8.1%5.4%5.4%3%4.4%0.4%
Nov 202571.3%7.8%5.2%6.4%3.5%5.2%0.47%
Dec 202572.1%7.9%5.3%6.5%3.5%4.3%0.39%
Jan 202670.8%7.8%5.2%6.4%4.3%5.2%0.47%
Feb 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Mar 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Apr 202674.2%8.2%5.5%4.5%3.7%3.7%0.4%
May 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Jun 202673.6%8.1%5.4%3.6%4.4%4.4%0.4%
Jul 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Aug 202674.8%8.2%5.5%3.7%3.7%3.7%0.5%
Sep 202677.8%7%4.7%3.8%3.1%3.1%0.42%

How has the Costcutter and Nisa Local comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom convenience stores in September 2026?

2 changes
  1. In September 2026, Nisa Local lost share of searches among convenience stores in the United Kingdom, from 5.5% to 4.7%.

  2. In September 2026, Costcutter lost share of searches among convenience stores in the United Kingdom, from 3.7% to 3.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Costcutter’s and Nisa Local’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Costcutter

1 branded search term

  • costcutter

Nisa Local

1 branded search term

  • nisa local

How the Brand Demand Index is measured

Other head-to-heads among convenience stores

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