Brandwave

How popular isCostcutter?

In September 2026, people searched for Costcutter by name about 165,000 times in the United Kingdom, a 22.2% increase from the previous year. These searches made up 3.1% of all United Kingdom convenience store searches, placing Costcutter fifth out of seven stores. When we asked both ChatGPT and Google AI Overviews about convenience stores, Costcutter appeared in one of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Costcutter is the fifth most searched of 7 competitors and the sixth most recommended in AI answers.

  1. TescoShare of searches 77.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. LondisShare of searches 7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Nisa LocalShare of searches 4.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. Co-opShare of searches 3.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  5. CostcutterShare of searches 3.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+2 more

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Top convenience stores in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Costcutter was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Costcutter is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesco1st
  2. Spar2nd
  3. Londis3rd
  4. Premier4th
  5. Co-op5th
  6. Costcutter6th
  7. Nisa Local7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tesco4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Londis3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Premier3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nisa Local1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Co-op1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Costcutter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about convenience stores

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which convenience stores compete with Costcutter?

Costcutter against convenience stores in the United Kingdom, by month

Share of searches by month for Tesco, Londis, Nisa Local, Co-op, Costcutter, Spar. The figures are in the table below the chart.

View monthly share of searches table
MonthTescoLondisNisa LocalCo-opCostcutterSparPremier
Oct 202573.4%8.1%5.4%5.4%3%4.4%0.4%
Nov 202571.3%7.8%5.2%6.4%3.5%5.2%0.47%
Dec 202572.1%7.9%5.3%6.5%3.5%4.3%0.39%
Jan 202670.8%7.8%5.2%6.4%4.3%5.2%0.47%
Feb 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Mar 202672.9%8%5.3%5.3%3.6%4.4%0.48%
Apr 202674.2%8.2%5.5%4.5%3.7%3.7%0.4%
May 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Jun 202673.6%8.1%5.4%3.6%4.4%4.4%0.4%
Jul 202674.8%8.2%5.5%3.7%3.7%3.7%0.41%
Aug 202674.8%8.2%5.5%3.7%3.7%3.7%0.5%
Sep 202677.8%7%4.7%3.8%3.1%3.1%0.42%

  1. 1.Tesco

    77.8%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +3 points.

  2. 2.Londis

    7%

    Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  3. 3.Nisa Local

    4.7%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -0.8 points.

  4. 4.Co-op

    3.8%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Costcutter

    3.1%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.5 points.

  6. 6.Spar

    3.1%

    Held 6th. 165K estimated branded searches, -17.9% vs prior month. Share -0.5 points.

  7. 7.Premier

    0.42%

    Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

Tesco sells other things too, so only its searches that name this product count here, like “tesco express”.

Compare popularity between Costcutter and its closest rivals

Every comparison with Costcutter

6 comparisons

How has branded search demand for Costcutter changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Costcutter in the United Kingdom rose from 135K to 165K.
  • Across the 12 months ending September 2026, Costcutter’s share of searches among convenience stores in the United Kingdom peaked at 4.4% in June 2026 and was lowest at 3% in October 2025.
  • Across the 12 months ending September 2026, Costcutter rose from 6th to 5th among convenience stores in the United Kingdom.

How did search popularity change for United Kingdom convenience stores in September 2026?

6 changes

  1. In September 2026, Tesco gained share of searches among convenience stores in the United Kingdom, from 74.8% to 77.8%.

  2. In September 2026, Londis lost share of searches among convenience stores in the United Kingdom, from 8.2% to 7%.

  3. In September 2026, Nisa Local lost share of searches among convenience stores in the United Kingdom, from 5.5% to 4.7%.

  4. In September 2026, Costcutter lost share of searches among convenience stores in the United Kingdom, from 3.7% to 3.1%.

  5. In September 2026, Spar lost share of searches among convenience stores in the United Kingdom, from 3.7% to 3.1%.

  6. Estimated monthly branded searches for Premier in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

How are Costcutter’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Costcutter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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How the Brand Demand Index is measured

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