Brandwave

Cobra Golf vs TaylorMade:Which is more popular?

In September 2026, TaylorMade had more branded searches than Cobra Golf among golf club brands in the United Kingdom. TaylorMade had about 14,800 branded searches, while Cobra Golf had 1,900. TaylorMade made up 27.2% of all golf club brand searches we track, and Cobra Golf accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about golf club brands, TaylorMade appeared in three of the five answers and Cobra Golf in one. Cobra Golf and TaylorMade were each mentioned first in one of the two answers that named either.

Among golf club brands in the United Kingdom in September 2026

Who do people search for more?

TaylorMade, about 8 searches for every 1 for Cobra Golf

TaylorMade 14.8K searchesCobra Golf 1.9K searches

Who does AI mention more?

TaylorMade, mentioned in 3 of 5 answers, Cobra Golf in 1

TaylorMade in 3 of 5Cobra Golf in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Cobra Golf first in 1TaylorMade first in 1

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Top golf club brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TaylorMade was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cobra Golf was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cobra Golf and TaylorMade were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Callaway1st
  2. PING2nd
  3. TaylorMade3rd
  4. Wilson4th
  5. Cobra Golf5th
  6. Titleist–
  7. Srixon–
  8. Mizuno–
  9. Cleveland Golf–
  10. PXG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Callaway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaylorMade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wilson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobra Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Titleist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Srixon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleveland Golf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PXG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about golf club brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Cobra Golf or TaylorMade more popular in search?

This chart shows how often people search Google for Cobra Golf and TaylorMade by name. Each line represents a brand's share of searches for all ten golf club brands we track, month by month, from searches in United Kingdom.

Cobra Golf and TaylorMade among golf club brands in the United Kingdom, by month

Share of searches by month for TaylorMade, Cobra Golf. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawaySrixonMizunoPINGCobra GolfCleveland GolfWilsonPXG
Oct 202534.4%28.1%12.6%4.5%5.6%5.6%3.7%2.5%2%1.1%
Nov 202533.1%33.1%12.1%3.6%4.3%5.4%3.6%2.4%1.5%0.88%
Dec 202536.1%29.5%10.8%4.8%4.8%5.8%3.2%2%1.8%1.4%
Jan 202630.6%30.6%9.1%4.1%7.4%6.1%6.1%2.2%2.7%1.2%
Feb 202632.4%26.5%9.6%5.3%6.3%6.3%5.3%3.5%3.5%1.3%
Mar 202637.9%25.2%9.2%4.9%4.9%7.5%4.1%2.2%2.7%1.2%
Apr 202632.8%32.8%9.8%5.3%4.4%6.5%3.5%1.9%1.9%1.1%
May 202636.3%29.8%8.8%4.8%4.8%5.9%3.9%2.5%2.1%0.96%
Jun 202636.5%29.7%10.8%4.8%3.9%5.9%3.1%2.1%2.1%0.97%
Jul 202637%30.2%11%4.8%4%4.8%3.2%1.7%2.2%1.2%
Aug 202631.9%26%21.2%4.2%3.4%5.2%2.7%2.3%1.9%1.3%
Sep 202633.2%27.2%12.1%8.1%5.3%5.3%3.5%1.8%1.8%1.6%

How has the Cobra Golf and TaylorMade comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom golf club brands in September 2026?

2 changes
  1. In September 2026, TaylorMade gained share of searches among golf club brands in the United Kingdom, from 26% to 27.2%.

  2. In September 2026, Cobra Golf gained share of searches among golf club brands in the United Kingdom, from 2.7% to 3.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cobra Golf’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cobra Golf

1 branded search term

  • cobra golf

TaylorMade

1 branded search term

  • taylormade

How the Brand Demand Index is measured

Other head-to-heads among golf club brands

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