Brandwave

Cleveland Golf vs TaylorMade:Which is more popular?

In September 2026, TaylorMade had more branded searches than Cleveland Golf among golf club brands in the United Kingdom. TaylorMade had about 14,800 branded searches, while Cleveland Golf had 1,000. TaylorMade made up 27.2% of all golf club brand searches we track, and Cleveland Golf accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about golf club brands, TaylorMade appeared in three of the five answers and Cleveland Golf in none.

Among golf club brands in the United Kingdom in September 2026

Who do people search for more?

TaylorMade, about 15 searches for every 1 for Cleveland Golf

TaylorMade 14.8K searchesCleveland Golf 1K searches

Who does AI mention more?

TaylorMade, mentioned in 3 of 5 answers, Cleveland Golf in 0

TaylorMade in 3 of 5Cleveland Golf in 0 of 5

Who does AI recommend more?

TaylorMade, the only one of the two named

TaylorMade first in 2Cleveland Golf never named

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Top golf club brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TaylorMade was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Cleveland Golf did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Callaway1st
  2. PING2nd
  3. TaylorMade3rd
  4. Wilson4th
  5. Cobra Golf5th
  6. Titleist–
  7. Srixon–
  8. Mizuno–
  9. Cleveland Golf–
  10. PXG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Callaway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaylorMade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wilson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mizuno1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cobra Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Titleist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Srixon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cleveland Golf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PXG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about golf club brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Cleveland Golf or TaylorMade more popular in search?

This chart shows how often people search Google for Cleveland Golf and TaylorMade by name. Each line represents a brand's share of searches for all ten golf club brands we track, month by month, from searches in United Kingdom.

Cleveland Golf and TaylorMade among golf club brands in the United Kingdom, by month

Share of searches by month for TaylorMade, Cleveland Golf. The figures are in the table below the chart.

View monthly share of searches table
MonthTitleistTaylorMadeCallawaySrixonMizunoPINGCobra GolfCleveland GolfWilsonPXG
Oct 202534.4%28.1%12.6%4.5%5.6%5.6%3.7%2.5%2%1.1%
Nov 202533.1%33.1%12.1%3.6%4.3%5.4%3.6%2.4%1.5%0.88%
Dec 202536.1%29.5%10.8%4.8%4.8%5.8%3.2%2%1.8%1.4%
Jan 202630.6%30.6%9.1%4.1%7.4%6.1%6.1%2.2%2.7%1.2%
Feb 202632.4%26.5%9.6%5.3%6.3%6.3%5.3%3.5%3.5%1.3%
Mar 202637.9%25.2%9.2%4.9%4.9%7.5%4.1%2.2%2.7%1.2%
Apr 202632.8%32.8%9.8%5.3%4.4%6.5%3.5%1.9%1.9%1.1%
May 202636.3%29.8%8.8%4.8%4.8%5.9%3.9%2.5%2.1%0.96%
Jun 202636.5%29.7%10.8%4.8%3.9%5.9%3.1%2.1%2.1%0.97%
Jul 202637%30.2%11%4.8%4%4.8%3.2%1.7%2.2%1.2%
Aug 202631.9%26%21.2%4.2%3.4%5.2%2.7%2.3%1.9%1.3%
Sep 202633.2%27.2%12.1%8.1%5.3%5.3%3.5%1.8%1.8%1.6%

How has the Cleveland Golf and TaylorMade comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom golf club brands in September 2026?

2 changes
  1. In September 2026, TaylorMade gained share of searches among golf club brands in the United Kingdom, from 26% to 27.2%.

  2. Estimated monthly branded searches for Cleveland Golf in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cleveland Golf’s and TaylorMade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cleveland Golf

1 branded search term

  • cleveland golf

TaylorMade

1 branded search term

  • taylormade

How the Brand Demand Index is measured

Other head-to-heads among golf club brands

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