Chipotle Mexican Grill vs Taco Bell:Which is more popular?
In September 2026, Taco Bell had more branded searches than Chipotle Mexican Grill among Mexican restaurant chains in the United Kingdom. Taco Bell had about 301,000 branded searches, while Chipotle Mexican Grill had 114,000. Taco Bell made up 63.9% of all Mexican restaurant chain searches we track, and Chipotle Mexican Grill accounted for 24.3%. When we asked ChatGPT and Google AI Overviews about Mexican restaurant chains, Chipotle Mexican Grill appeared in two of the three answers and Taco Bell in one. Chipotle Mexican Grill and Taco Bell were each mentioned first in one of the two answers that named either.
Who do people search for more?
Taco Bell, about 3 searches for every 1 for Chipotle Mexican Grill
Who does AI mention more?
Chipotle Mexican Grill, mentioned in 2 of 3 answers, Taco Bell in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top Mexican restaurant chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Chipotle Mexican Grill was mentioned in two out of three: in two of the three ChatGPT answers. Taco Bell was mentioned in one out of three: in one of the three ChatGPT answers. Chipotle Mexican Grill and Taco Bell were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tortilla1st
Barburrito2nd- Chipotle Mexican Grill3rd
Wahaca4th- Taco Bell5th
Chiquito–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barburrito3 of 3Named in 3 of 3 ChatGPT answers
- Tortilla3 of 3Named in 3 of 3 ChatGPT answers
- Chipotle Mexican Grill2 of 3Named in 2 of 3 ChatGPT answers
- Wahaca2 of 3Named in 2 of 3 ChatGPT answers
- Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
- Chiquito0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Mexican restaurant chains
3 answers
Asked ChatGPT
“What's the best Mexican restaurant chain in the UK?”
Asked ChatGPT
“Which UK chain does the best burritos?”
Asked ChatGPT
“What are the most popular Mexican chains in the UK?”
Searched Google, AI Overview
“mexican restaurant”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“burrito”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Chipotle Mexican Grill or Taco Bell more popular in search?
This chart shows how often people search Google for Chipotle Mexican Grill and Taco Bell by name. Each line represents a brand's share of searches for all six Mexican restaurant chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Taco Bell, Chipotle Mexican Grill. The figures are in the table below the chart.
View monthly share of searches table
| Month | Taco Bell | Chipotle Mexican Grill | Chiquito | Wahaca | Barburrito | Tortilla |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 15.1% | 4.3% | 6.4% | 2.3% | 0.76% |
| Nov 2025 | 73.7% | 12.8% | 4.4% | 6.6% | 1.6% | 0.74% |
| Dec 2025 | 74.7% | 13% | 4.5% | 5.5% | 1.6% | 0.61% |
| Jan 2026 | 77.3% | 11% | 4.7% | 4.7% | 1.7% | 0.63% |
| Feb 2026 | 74% | 12.9% | 5.4% | 5.4% | 1.6% | 0.66% |
| Mar 2026 | 73.8% | 13% | 5.4% | 5.4% | 1.6% | 0.74% |
| Apr 2026 | 71% | 18.2% | 4.3% | 4.3% | 1.6% | 0.71% |
| May 2026 | 73.6% | 15.5% | 4.4% | 4.4% | 1.3% | 0.69% |
| Jun 2026 | 71.8% | 18.4% | 3.5% | 4.3% | 1.3% | 0.59% |
| Jul 2026 | 75.2% | 15.8% | 3.7% | 3.7% | 1.1% | 0.51% |
| Aug 2026 | 72.6% | 18.5% | 3.6% | 3.6% | 1.1% | 0.63% |
| Sep 2026 | 63.9% | 24.3% | 4.7% | 4.7% | 1.4% | 0.96% |
How has the Chipotle Mexican Grill and Taco Bell comparison changed over the last 12 months?
3 findings
- Taco Bell was ahead of Chipotle Mexican Grill in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chipotle Mexican Grill’s share of searches among Mexican restaurant chains in the United Kingdom moved from 15.1% to 24.3%, and its estimated monthly branded searches moved from 95.9K to 114K.
- Across the 12 months ending September 2026, Taco Bell’s share of searches among Mexican restaurant chains in the United Kingdom moved from 71.1% to 63.9%, and its estimated monthly branded searches moved from 450K to 301K.
How did search popularity change for United Kingdom Mexican restaurant chains in September 2026?
2 changes
In September 2026, Chipotle Mexican Grill gained share of searches among Mexican restaurant chains in the United Kingdom, from 18.5% to 24.3%.
In September 2026, Taco Bell lost share of searches among Mexican restaurant chains in the United Kingdom, from 72.6% to 63.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Chipotle Mexican Grill’s and Taco Bell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chipotle Mexican Grill
2 branded search terms
- chipotle london
- chipotle mexican grill
Taco Bell
1 branded search term
- taco bell
Other head-to-heads among Mexican restaurant chains
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