Mexican restaurant chains in the United Kingdom:Which are most popular?
In September 2026, Taco Bell was the most searched Mexican restaurant chain in the United Kingdom, accounting for 63.9% of all searches among the six chains we track. When we checked with ChatGPT and Google AI Overviews, Barburrito and Tortilla showed up in every answer. Tortilla was recommended most often, coming first in every response.
Taco BellShare of searches 63.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
Chipotle Mexican GrillShare of searches 24.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
ChiquitoShare of searches 4.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
WahacaShare of searches 4.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
BarburritoShare of searches 1.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top Mexican restaurant chains in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Barburrito and Tortilla appeared every time. Tortilla was recommended most often, coming first in every answer. Barburrito was second, and Chipotle Mexican Grill was third. Chiquito, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tortilla1st- Barburrito2nd
- Chipotle Mexican Grill3rd
- Wahaca4th
- Taco Bell5th
- Chiquito–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barburrito3 of 3Named in 3 of 3 ChatGPT answers
- Tortilla3 of 3Named in 3 of 3 ChatGPT answers
- Chipotle Mexican Grill2 of 3Named in 2 of 3 ChatGPT answers
- Wahaca2 of 3Named in 2 of 3 ChatGPT answers
- Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
- Chiquito0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Mexican restaurant chains
3 answers
Asked ChatGPT
“What's the best Mexican restaurant chain in the UK?”
Asked ChatGPT
“Which UK chain does the best burritos?”
Asked ChatGPT
“What are the most popular Mexican chains in the UK?”
Searched Google, AI Overview
“mexican restaurant”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“burrito”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Which Mexican restaurant chains do people search for most?
This chart shows how often people search Google for each Mexican restaurant chain by name. Each line represents a brand's share of searches for all six Mexican restaurant chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Taco Bell, Chipotle Mexican Grill, Chiquito, Wahaca. The figures are in the table below the chart.
View monthly share of searches table
| Month | Taco Bell | Chipotle Mexican Grill | Chiquito | Wahaca | Barburrito | Tortilla |
|---|---|---|---|---|---|---|
| Oct 2025 | 71.1% | 15.1% | 4.3% | 6.4% | 2.3% | 0.76% |
| Nov 2025 | 73.7% | 12.8% | 4.4% | 6.6% | 1.6% | 0.74% |
| Dec 2025 | 74.7% | 13% | 4.5% | 5.5% | 1.6% | 0.61% |
| Jan 2026 | 77.3% | 11% | 4.7% | 4.7% | 1.7% | 0.63% |
| Feb 2026 | 74% | 12.9% | 5.4% | 5.4% | 1.6% | 0.66% |
| Mar 2026 | 73.8% | 13% | 5.4% | 5.4% | 1.6% | 0.74% |
| Apr 2026 | 71% | 18.2% | 4.3% | 4.3% | 1.6% | 0.71% |
| May 2026 | 73.6% | 15.5% | 4.4% | 4.4% | 1.3% | 0.69% |
| Jun 2026 | 71.8% | 18.4% | 3.5% | 4.3% | 1.3% | 0.59% |
| Jul 2026 | 75.2% | 15.8% | 3.7% | 3.7% | 1.1% | 0.51% |
| Aug 2026 | 72.6% | 18.5% | 3.6% | 3.6% | 1.1% | 0.63% |
| Sep 2026 | 63.9% | 24.3% | 4.7% | 4.7% | 1.4% | 0.96% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.9% | 301K | -45.3% | -8.7 points | |
| 2, held 2nd | 24.3% | 114K | -18.5% | +5.8 points | |
| 3, held 3rd | 4.7% | 22.2K | -18.1% | +1.1 points | |
| 4, held 4th | 4.7% | 22.2K | -18.1% | +1.1 points | |
| 5, held 5th | 1.4% | 6.6K | -18.5% | +0.3 points | |
| 6, held 6th | 0.96% | 4.5K | -6.3% | +0.3 points |
63.9%
Held 1st. 301K estimated branded searches, -45.3% vs prior month. Share -8.7 points.
24.3%
Held 2nd. 114K estimated branded searches, -18.5% vs prior month. Share +5.8 points.
3.
Chiquito4.7%
Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share +1.1 points.
4.
Wahaca4.7%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share +1.1 points.
1.4%
Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.3 points.
6.
Tortilla0.96%
Held 6th. 4.5K estimated branded searches, -6.3% vs prior month. Share +0.3 points.
Which brand is most popular in search among Mexican restaurant chains in the United Kingdom?
6 brands
In September 2026, Taco Bell was the most searched among Mexican restaurant chains in the United Kingdom, with an estimated 301K branded searches, 63.9% of all searches for the six we track. Chipotle Mexican Grill is in 2nd place, 39.6 percentage points behind at 24.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Taco Bell | 71.1% → 63.9% | 77.3%Jan 2026 | 63.9%Sep 2026 | 1st |
| Chipotle Mexican Grill | 15.1% → 24.3% | 24.3%Sep 2026 | 11%Jan 2026 | 2nd |
| Chiquito | 4.3% → 4.7% | 5.4%Feb 2026 | 3.5%Jun 2026 | 4th → 3rd |
| Wahaca | 6.4% → 4.7% | 6.6%Nov 2025 | 3.6%Aug 2026 | 3rd → 4th |
| Barburrito | 2.3% → 1.4% | 2.3%Oct 2025 | 1.1%Aug 2026 | 5th |
| Tortilla | 0.76% → 0.96% | 0.96%Sep 2026 | 0.51%Jul 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Taco Bell’s share of searches among Mexican restaurant chains in the United Kingdom decreased from 71.1% to 63.9%.
- Across the 12 months ending September 2026, Chipotle Mexican Grill’s share of searches among Mexican restaurant chains in the United Kingdom increased from 15.1% to 24.3%.
- Across the 12 months ending September 2026, Wahaca’s share of searches among Mexican restaurant chains in the United Kingdom decreased from 6.4% to 4.7%.
- Across the 12 months ending September 2026, Barburrito’s share of searches among Mexican restaurant chains in the United Kingdom decreased from 2.3% to 1.4%.
- Across the 12 months ending September 2026, Taco Bell’s share of searches among Mexican restaurant chains in the United Kingdom peaked at 77.3% in January 2026 and was lowest at 63.9% in September 2026.
- Across the 12 months ending September 2026, Chipotle Mexican Grill’s share of searches among Mexican restaurant chains in the United Kingdom peaked at 24.3% in September 2026 and was lowest at 11% in January 2026.
- Across the 12 months ending September 2026, Chiquito’s share of searches among Mexican restaurant chains in the United Kingdom peaked at 5.4% in February 2026 and was lowest at 3.5% in June 2026.
- Across the 12 months ending September 2026, Wahaca’s share of searches among Mexican restaurant chains in the United Kingdom peaked at 6.6% in November 2025 and was lowest at 3.6% in August 2026.
- Across the 12 months ending September 2026, Barburrito’s share of searches among Mexican restaurant chains in the United Kingdom peaked at 2.3% in October 2025 and was lowest at 1.1% in August 2026.
- Across the 12 months ending September 2026, Chiquito rose from 4th to 3rd among Mexican restaurant chains in the United Kingdom.
- Across the 12 months ending September 2026, Wahaca fell from 3rd to 4th among Mexican restaurant chains in the United Kingdom.
- Across the 12 months ending September 2026, Tortilla held steady: its share of searches among Mexican restaurant chains in the United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom Mexican restaurant chains in September 2026?
5 changes
In September 2026, Chipotle Mexican Grill gained share of searches among Mexican restaurant chains in the United Kingdom, from 18.5% to 24.3%.
In September 2026, Chiquito gained share of searches among Mexican restaurant chains in the United Kingdom, from 3.6% to 4.7%.
In September 2026, Wahaca gained share of searches among Mexican restaurant chains in the United Kingdom, from 3.6% to 4.7%.
In September 2026, Taco Bell lost share of searches among Mexican restaurant chains in the United Kingdom, from 72.6% to 63.9%.
Estimated monthly branded searches for Barburrito in the United Kingdom fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.
How are branded searches counted for Mexican restaurant chains?
8 search terms
Each brand's share of searches among Mexican restaurant chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Taco Bell
1 branded search term
- taco bell
Chipotle Mexican Grill
2 branded search terms
- chipotle london
- chipotle mexican grill
Chiquito
1 branded search term
- chiquito
Wahaca
1 branded search term
- wahaca
Barburrito
1 branded search term
- barburrito
Tortilla
2 branded search terms
- tortilla burrito
- tortilla restaurant
Compare popularity between leading brands
- Taco Bell vs Chipotle Mexican Grill: compare popularity
- Taco Bell vs Chiquito: compare popularity
- Taco Bell vs Wahaca: compare popularity
- Chipotle Mexican Grill vs Chiquito: compare popularity
- Chipotle Mexican Grill vs Wahaca: compare popularity
- Chiquito vs Wahaca: compare popularity
- Compare any of these brands
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