Brandwave

How popular isTaco Bell?

In September 2026, people searched for Taco Bell by name about 301,000 times in the United Kingdom, a 33.1% decrease from the previous year. These searches made up 63.9% of all United Kingdom Mexican restaurant chain searches, placing Taco Bell first out of six chains. When we asked both ChatGPT and Google AI Overviews about Mexican restaurant chains, Taco Bell appeared in one of the three answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Taco Bell is the most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Taco BellShare of searches 63.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  2. Chipotle Mexican GrillShare of searches 24.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. ChiquitoShare of searches 4.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. WahacaShare of searches 4.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. BarburritoShare of searches 1.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

+1 more

Taco Bell website (opens in a new tab)

Follow Taco Bell and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Mexican restaurant chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Taco Bell was mentioned in one out of three: in one of the three ChatGPT answers. Taco Bell is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tortilla1st
  2. Barburrito2nd
  3. Chipotle Mexican Grill3rd
  4. Wahaca4th
  5. Taco Bell5th
  6. Chiquito–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barburrito3 of 3Named in 3 of 3 ChatGPT answers
  • Tortilla3 of 3Named in 3 of 3 ChatGPT answers
  • Chipotle Mexican Grill2 of 3Named in 2 of 3 ChatGPT answers
  • Wahaca2 of 3Named in 2 of 3 ChatGPT answers
  • Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
  • Chiquito0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Mexican restaurant chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which Mexican restaurant chains compete with Taco Bell?

Taco Bell against Mexican restaurant chains in the United Kingdom, by month

Share of searches by month for Taco Bell, Chipotle Mexican Grill, Chiquito, Wahaca. The figures are in the table below the chart.

View monthly share of searches table
MonthTaco BellChipotle Mexican GrillChiquitoWahacaBarburritoTortilla
Oct 202571.1%15.1%4.3%6.4%2.3%0.76%
Nov 202573.7%12.8%4.4%6.6%1.6%0.74%
Dec 202574.7%13%4.5%5.5%1.6%0.61%
Jan 202677.3%11%4.7%4.7%1.7%0.63%
Feb 202674%12.9%5.4%5.4%1.6%0.66%
Mar 202673.8%13%5.4%5.4%1.6%0.74%
Apr 202671%18.2%4.3%4.3%1.6%0.71%
May 202673.6%15.5%4.4%4.4%1.3%0.69%
Jun 202671.8%18.4%3.5%4.3%1.3%0.59%
Jul 202675.2%15.8%3.7%3.7%1.1%0.51%
Aug 202672.6%18.5%3.6%3.6%1.1%0.63%
Sep 202663.9%24.3%4.7%4.7%1.4%0.96%

  1. 1.Taco Bell

    63.9%

    Held 1st. 301K estimated branded searches, -45.3% vs prior month. Share -8.7 points.

  2. 2.Chipotle Mexican Grill

    24.3%

    Held 2nd. 114K estimated branded searches, -18.5% vs prior month. Share +5.8 points.

  3. 3.Chiquito

    4.7%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share +1.1 points.

  4. 4.Wahaca

    4.7%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share +1.1 points.

  5. 5.Barburrito

    1.4%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.3 points.

  6. 6.Tortilla

    0.96%

    Held 6th. 4.5K estimated branded searches, -6.3% vs prior month. Share +0.3 points.

Compare popularity between Taco Bell and its closest rivals

Every comparison with Taco Bell

5 comparisons

How has branded search demand for Taco Bell changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Taco Bell in the United Kingdom fell from 450K to 301K.
  • Across the 12 months ending September 2026, Taco Bell’s share of searches among Mexican restaurant chains in the United Kingdom decreased from 71.1% to 63.9%.
  • Across the 12 months ending September 2026, Taco Bell’s share of searches among Mexican restaurant chains in the United Kingdom peaked at 77.3% in January 2026 and was lowest at 63.9% in September 2026.

How did search popularity change for United Kingdom Mexican restaurant chains in September 2026?

5 changes

  1. In September 2026, Chipotle Mexican Grill gained share of searches among Mexican restaurant chains in the United Kingdom, from 18.5% to 24.3%.

  2. In September 2026, Chiquito gained share of searches among Mexican restaurant chains in the United Kingdom, from 3.6% to 4.7%.

  3. In September 2026, Wahaca gained share of searches among Mexican restaurant chains in the United Kingdom, from 3.6% to 4.7%.

  4. In September 2026, Taco Bell lost share of searches among Mexican restaurant chains in the United Kingdom, from 72.6% to 63.9%.

  5. Estimated monthly branded searches for Barburrito in the United Kingdom fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

How are Taco Bell’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Taco Bell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • taco bell

Do you work for Taco Bell? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Taco Bell your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free