Brandwave

How popular isChipotle Mexican Grill?

In September 2026, people searched for Chipotle Mexican Grill by name about 114,000 times in the United Kingdom, a 19.3% increase from the previous year. These searches made up 24.3% of all United Kingdom Mexican restaurant chain searches, placing Chipotle Mexican Grill second out of six chains. When we asked both ChatGPT and Google AI Overviews about Mexican restaurant chains, Chipotle Mexican Grill appeared in two of the three answers and was the third most recommended of the six.

Search and AI answers in September 2026

Chipotle Mexican Grill is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. Taco BellShare of searches 63.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  2. Chipotle Mexican GrillShare of searches 24.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. ChiquitoShare of searches 4.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. WahacaShare of searches 4.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  5. BarburritoShare of searches 1.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd

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Top Mexican restaurant chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Chipotle Mexican Grill was mentioned in two out of three: in two of the three ChatGPT answers. Chipotle Mexican Grill is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tortilla1st
  2. Barburrito2nd
  3. Chipotle Mexican Grill3rd
  4. Wahaca4th
  5. Taco Bell5th
  6. Chiquito–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barburrito3 of 3Named in 3 of 3 ChatGPT answers
  • Tortilla3 of 3Named in 3 of 3 ChatGPT answers
  • Chipotle Mexican Grill2 of 3Named in 2 of 3 ChatGPT answers
  • Wahaca2 of 3Named in 2 of 3 ChatGPT answers
  • Taco Bell1 of 3Named in 1 of 3 ChatGPT answers
  • Chiquito0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Mexican restaurant chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which Mexican restaurant chains compete with Chipotle Mexican Grill?

Chipotle Mexican Grill against Mexican restaurant chains in the United Kingdom, by month

Share of searches by month for Taco Bell, Chipotle Mexican Grill, Chiquito, Wahaca. The figures are in the table below the chart.

View monthly share of searches table
MonthTaco BellChipotle Mexican GrillChiquitoWahacaBarburritoTortilla
Oct 202571.1%15.1%4.3%6.4%2.3%0.76%
Nov 202573.7%12.8%4.4%6.6%1.6%0.74%
Dec 202574.7%13%4.5%5.5%1.6%0.61%
Jan 202677.3%11%4.7%4.7%1.7%0.63%
Feb 202674%12.9%5.4%5.4%1.6%0.66%
Mar 202673.8%13%5.4%5.4%1.6%0.74%
Apr 202671%18.2%4.3%4.3%1.6%0.71%
May 202673.6%15.5%4.4%4.4%1.3%0.69%
Jun 202671.8%18.4%3.5%4.3%1.3%0.59%
Jul 202675.2%15.8%3.7%3.7%1.1%0.51%
Aug 202672.6%18.5%3.6%3.6%1.1%0.63%
Sep 202663.9%24.3%4.7%4.7%1.4%0.96%

  1. 1.Taco Bell

    63.9%

    Held 1st. 301K estimated branded searches, -45.3% vs prior month. Share -8.7 points.

  2. 2.Chipotle Mexican Grill

    24.3%

    Held 2nd. 114K estimated branded searches, -18.5% vs prior month. Share +5.8 points.

  3. 3.Chiquito

    4.7%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share +1.1 points.

  4. 4.Wahaca

    4.7%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share +1.1 points.

  5. 5.Barburrito

    1.4%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share +0.3 points.

  6. 6.Tortilla

    0.96%

    Held 6th. 4.5K estimated branded searches, -6.3% vs prior month. Share +0.3 points.

Compare popularity between Chipotle Mexican Grill and its closest rivals

Every comparison with Chipotle Mexican Grill

5 comparisons

How has branded search demand for Chipotle Mexican Grill changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chipotle Mexican Grill in the United Kingdom rose from 95.9K to 114K.
  • Across the 12 months ending September 2026, Chipotle Mexican Grill’s share of searches among Mexican restaurant chains in the United Kingdom increased from 15.1% to 24.3%.
  • Across the 12 months ending September 2026, Chipotle Mexican Grill’s share of searches among Mexican restaurant chains in the United Kingdom peaked at 24.3% in September 2026 and was lowest at 11% in January 2026.

How did search popularity change for United Kingdom Mexican restaurant chains in September 2026?

5 changes

  1. In September 2026, Chipotle Mexican Grill gained share of searches among Mexican restaurant chains in the United Kingdom, from 18.5% to 24.3%.

  2. In September 2026, Chiquito gained share of searches among Mexican restaurant chains in the United Kingdom, from 3.6% to 4.7%.

  3. In September 2026, Wahaca gained share of searches among Mexican restaurant chains in the United Kingdom, from 3.6% to 4.7%.

  4. In September 2026, Taco Bell lost share of searches among Mexican restaurant chains in the United Kingdom, from 72.6% to 63.9%.

  5. Estimated monthly branded searches for Barburrito in the United Kingdom fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

How are Chipotle Mexican Grill’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chipotle Mexican Grill’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chipotle london
  • chipotle mexican grill

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