Brandwave

Char-Broil vs Napoleon:Which is more popular?

In September 2026, Napoleon had more branded searches than Char-Broil among BBQ brands in the United Kingdom. Napoleon had about 1,600 branded searches, while Char-Broil had 390. Napoleon made up 3.9% of all BBQ brand searches we track, and Char-Broil accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Napoleon appeared in four of the five answers and Char-Broil in two. Napoleon was mentioned before Char-Broil in four out of five answers.

Among BBQ brands in the United Kingdom in September 2026

Who do people search for more?

Napoleon, about 4 searches for every 1 for Char-Broil

Napoleon 1.6K searchesChar-Broil 390 searches

Who does AI mention more?

Napoleon, mentioned in 4 of 5 answers, Char-Broil in 2

Napoleon in 4 of 5Char-Broil in 2 of 5

Who does AI recommend more?

Napoleon, named ahead of Char-Broil in 4 of 5 answers

Napoleon first in 4Char-Broil first in 1

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Char-Broil was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Napoleon was listed before Char-Broil in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Kamado Joe3rd
  4. Big Green Egg4th
  5. Char-Broil5th
  6. Traeger6th
  7. Ninja7th
  8. Outback–
  9. Masterbuilt–
  10. Campingaz–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kamado Joe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traeger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campingaz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Char-Broil or Napoleon more popular in search?

This chart shows how often people search Google for Char-Broil and Napoleon by name. Each line represents a brand's share of searches for all 12 BBQ brands we track, month by month, from searches in United Kingdom.

Char-Broil and Napoleon among BBQ brands in the United Kingdom, by month

Share of searches by month for Napoleon, Char-Broil. The figures are in the table below the chart.

View monthly share of searches table
MonthBig Green EggWeberKamado JoeNinjaOutbackNapoleonTraegerMasterbuiltCampingazChar-BroilEverdureLandmann
Oct 202524.8%20.2%20.2%16.5%4.9%2.2%5.8%1.2%0.98%0.98%1.2%0.98%
Nov 202528.8%19.2%19.2%15.7%4.7%2.1%5.5%1.1%0.76%1.1%0.93%0.93%
Dec 202526.4%17.6%21.6%17.6%4.3%1.6%6.4%1.6%0.45%1.3%0.69%0.69%
Jan 202625.1%20.6%20.6%13.7%4.8%2.2%4.8%1.2%0.66%1.2%4.1%0.99%
Feb 202625%25%20.4%9.1%7.3%2.5%4.8%1.5%0.98%1.2%0.98%1.2%
Mar 202620.3%30.4%16.6%9.1%11.1%3.3%3.3%1.1%1.1%1.5%0.81%1.5%
Apr 202618.3%33.5%15%12.3%10%3%2.4%1.1%0.89%1.3%0.72%1.3%
May 202614.5%39.5%14.5%11.8%9.7%2.9%1.9%0.83%1%1.3%0.83%1.3%
Jun 202616%35.6%16%13%8.7%3.2%2.1%1.2%1.2%1.2%0.93%1.2%
Jul 202617.7%32.2%17.7%14.4%7.9%2.9%1.9%1%1.3%1%0.8%1.3%
Aug 202619.7%29.5%16.1%16.1%7.2%3.2%2.6%1.1%1.4%1.1%0.96%1.1%
Sep 202624.1%24.1%19.7%13.1%5.8%3.9%3.9%1.4%1.2%0.95%0.95%0.95%

How has the Char-Broil and Napoleon comparison changed over the last 12 months?

3 findings
  • Napoleon was ahead of Char-Broil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Char-Broil’s share of searches among BBQ brands in the United Kingdom moved from 0.98% to 0.95%, and its estimated monthly branded searches moved from 320 to 390.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands in the United Kingdom moved from 2.2% to 3.9%, and its estimated monthly branded searches moved from 720 to 1.6K.

How did search popularity change for United Kingdom BBQ brands in September 2026?

2 changes

  1. In September 2026, Napoleon gained share of searches among BBQ brands in the United Kingdom, from 3.2% to 3.9%.

  2. In September 2026, Char-Broil fell from 9th to 10th among BBQ brands in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Char-Broil’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Char-Broil

1 branded search term

  • char broil

Napoleon

1 branded search term

  • napoleon bbq

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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