Char-Broil vs Masterbuilt:Which is more popular?
In September 2026, Masterbuilt had more branded searches than Char-Broil among BBQ brands in the United Kingdom. Masterbuilt had about 590 branded searches, while Char-Broil had 390. Masterbuilt made up 1.4% of all BBQ brand searches we track, and Char-Broil accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Char-Broil appeared in two of the five answers and Masterbuilt in none.
Who do people search for more?
Masterbuilt, about 51% more searches than Char-Broil
Who does AI mention more?
Char-Broil, mentioned in 2 of 5 answers, Masterbuilt in 0
Who does AI recommend more?
Char-Broil, the only one of the two named
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Top BBQ brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Char-Broil was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masterbuilt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Napoleon2nd
Kamado Joe3rd
Big Green Egg4th- Char-Broil5th
Traeger6th
Ninja7th
Outback–- Masterbuilt–
Campingaz–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Napoleon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kamado Joe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Traeger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Char-Broil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Outback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Campingaz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ brands
5 answers
Asked ChatGPT
“Which BBQ should I buy in the UK?”
Asked ChatGPT
“What are the best BBQ brands?”
Asked ChatGPT
“What is the best gas BBQ?”
Searched Google, AI Overview
“bbq”
Searched Google, AI Overview
“gas bbq”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Char-Broil or Masterbuilt more popular in search?
This chart shows how often people search Google for Char-Broil and Masterbuilt by name. Each line represents a brand's share of searches for all 12 BBQ brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Masterbuilt, Char-Broil. The figures are in the table below the chart.
View monthly share of searches table
| Month | Big Green Egg | Weber | Kamado Joe | Ninja | Outback | Napoleon | Traeger | Masterbuilt | Campingaz | Char-Broil | Everdure | Landmann |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 20.2% | 20.2% | 16.5% | 4.9% | 2.2% | 5.8% | 1.2% | 0.98% | 0.98% | 1.2% | 0.98% |
| Nov 2025 | 28.8% | 19.2% | 19.2% | 15.7% | 4.7% | 2.1% | 5.5% | 1.1% | 0.76% | 1.1% | 0.93% | 0.93% |
| Dec 2025 | 26.4% | 17.6% | 21.6% | 17.6% | 4.3% | 1.6% | 6.4% | 1.6% | 0.45% | 1.3% | 0.69% | 0.69% |
| Jan 2026 | 25.1% | 20.6% | 20.6% | 13.7% | 4.8% | 2.2% | 4.8% | 1.2% | 0.66% | 1.2% | 4.1% | 0.99% |
| Feb 2026 | 25% | 25% | 20.4% | 9.1% | 7.3% | 2.5% | 4.8% | 1.5% | 0.98% | 1.2% | 0.98% | 1.2% |
| Mar 2026 | 20.3% | 30.4% | 16.6% | 9.1% | 11.1% | 3.3% | 3.3% | 1.1% | 1.1% | 1.5% | 0.81% | 1.5% |
| Apr 2026 | 18.3% | 33.5% | 15% | 12.3% | 10% | 3% | 2.4% | 1.1% | 0.89% | 1.3% | 0.72% | 1.3% |
| May 2026 | 14.5% | 39.5% | 14.5% | 11.8% | 9.7% | 2.9% | 1.9% | 0.83% | 1% | 1.3% | 0.83% | 1.3% |
| Jun 2026 | 16% | 35.6% | 16% | 13% | 8.7% | 3.2% | 2.1% | 1.2% | 1.2% | 1.2% | 0.93% | 1.2% |
| Jul 2026 | 17.7% | 32.2% | 17.7% | 14.4% | 7.9% | 2.9% | 1.9% | 1% | 1.3% | 1% | 0.8% | 1.3% |
| Aug 2026 | 19.7% | 29.5% | 16.1% | 16.1% | 7.2% | 3.2% | 2.6% | 1.1% | 1.4% | 1.1% | 0.96% | 1.1% |
| Sep 2026 | 24.1% | 24.1% | 19.7% | 13.1% | 5.8% | 3.9% | 3.9% | 1.4% | 1.2% | 0.95% | 0.95% | 0.95% |
How has the Char-Broil and Masterbuilt comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Char-Broil took it in March 2026, Masterbuilt took it in September 2026.
- Across the 12 months ending September 2026, Char-Broil’s share of searches among BBQ brands in the United Kingdom moved from 0.98% to 0.95%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 12 months ending September 2026, Masterbuilt’s share of searches among BBQ brands in the United Kingdom moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 390 to 590.
How did search popularity change for United Kingdom BBQ brands in September 2026?
2 changes
In September 2026, Masterbuilt rose from 11th to 8th among BBQ brands in the United Kingdom.
In September 2026, Char-Broil fell from 9th to 10th among BBQ brands in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Char-Broil’s and Masterbuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Char-Broil
1 branded search term
- char broil
Masterbuilt
1 branded search term
- masterbuilt
Other head-to-heads among BBQ brands
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