Capital on Tap vs HSBC:Which is more popular?
In September 2026, Capital on Tap had more branded searches than HSBC among business credit cards in the United Kingdom. Capital on Tap had about 60,500 branded searches, while HSBC had 390. Capital on Tap made up 86.1% of all business credit card searches we track, and HSBC accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about business credit cards, Capital on Tap appeared in three of the four answers and HSBC in none.
Who do people search for more?
Capital on Tap, about 155 searches for every 1 for HSBC
Who does AI mention more?
Capital on Tap, mentioned in 3 of 4 answers, HSBC in 0
Who does AI recommend more?
Capital on Tap, the only one of the two named
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Top business credit cards in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Capital on Tap was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. HSBC did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barclaycard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Capital on Tap3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NatWest2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lloyds Bank2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HSBC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
American Express0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about business credit cards
4 answers
Asked ChatGPT
“What's the best business credit card in the UK?”
Asked ChatGPT
“Which business credit card should a sole trader get?”
Asked ChatGPT
“Which UK business credit card has the best cashback?”
Searched Google, AI Overview
“business credit card”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Capital on Tap or HSBC more popular in search?
This chart shows how often people search Google for Capital on Tap and HSBC by name. Each line represents a brand's share of searches for all six business credit card brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Capital on Tap, HSBC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Capital on Tap | Barclaycard | NatWest | Lloyds Bank | HSBC | American Express |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.6% | 13.7% | 1.2% | 0.66% | 0.66% | 0.19% |
| Nov 2025 | 83.6% | 13.7% | 1.2% | 0.66% | 0.66% | 0.15% |
| Dec 2025 | 80.9% | 16.2% | 1.2% | 0.78% | 0.78% | 0.15% |
| Jan 2026 | 83.2% | 13.6% | 1.4% | 0.81% | 0.81% | 0.19% |
| Feb 2026 | 83.5% | 13.7% | 1.2% | 0.66% | 0.81% | 0.15% |
| Mar 2026 | 83.4% | 13.7% | 1.2% | 0.66% | 0.81% | 0.23% |
| Apr 2026 | 85.7% | 11.5% | 1.2% | 0.68% | 0.68% | 0.2% |
| May 2026 | 85.9% | 11.5% | 1% | 0.68% | 0.68% | 0.16% |
| Jun 2026 | 85.9% | 11.5% | 1% | 0.68% | 0.68% | 0.16% |
| Jul 2026 | 86.4% | 11.6% | 0.84% | 0.56% | 0.56% | 0.13% |
| Aug 2026 | 88.2% | 9.6% | 0.86% | 0.57% | 0.57% | 0.13% |
| Sep 2026 | 86.1% | 11.5% | 1% | 0.68% | 0.55% | 0.16% |
HSBC sells other things too, so only its searches that name this product count here, like “hsbc business credit card”.
How has the Capital on Tap and HSBC comparison changed over the last 12 months?
3 findings
- Capital on Tap was ahead of HSBC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Capital on Tap’s share of searches among business credit cards in the United Kingdom moved from 83.6% to 86.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, HSBC’s share of searches among business credit cards in the United Kingdom moved from 0.66% to 0.55%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for United Kingdom business credit cards in September 2026?
2 changes
In September 2026, Capital on Tap lost share of searches among business credit cards in the United Kingdom, from 88.2% to 86.1%.
In September 2026, HSBC fell from 4th to 5th among business credit cards in the United Kingdom.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Capital on Tap’s and HSBC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Capital on Tap
1 branded search term
- capital on tap
HSBC
1 branded search term
- hsbc business credit card
Other head-to-heads among business credit cards
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