Brandwave

Campingaz vs Kamado Joe:Which is more popular?

In September 2026, Kamado Joe had more branded searches than Campingaz among BBQ brands in the United Kingdom. Kamado Joe had about 8,100 branded searches, while Campingaz had 480. Kamado Joe made up 19.7% of all BBQ brand searches we track, and Campingaz accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about BBQ brands, Kamado Joe appeared in two of the five answers and Campingaz in none.

Among BBQ brands in the United Kingdom in September 2026

Who do people search for more?

Kamado Joe, about 17 searches for every 1 for Campingaz

Kamado Joe 8.1K searchesCampingaz 480 searches

Who does AI mention more?

Kamado Joe, mentioned in 2 of 5 answers, Campingaz in 0

Kamado Joe in 2 of 5Campingaz in 0 of 5

Who does AI recommend more?

Kamado Joe, the only one of the two named

Kamado Joe first in 2Campingaz never named

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kamado Joe was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Campingaz did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Kamado Joe3rd
  4. Big Green Egg4th
  5. Char-Broil5th
  6. Traeger6th
  7. Ninja7th
  8. Outback–
  9. Masterbuilt–
  10. Campingaz–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Big Green Egg2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kamado Joe2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Traeger2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Outback0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masterbuilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campingaz0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about BBQ brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Campingaz or Kamado Joe more popular in search?

This chart shows how often people search Google for Campingaz and Kamado Joe by name. Each line represents a brand's share of searches for all 12 BBQ brands we track, month by month, from searches in United Kingdom.

Campingaz and Kamado Joe among BBQ brands in the United Kingdom, by month

Share of searches by month for Kamado Joe, Campingaz. The figures are in the table below the chart.

View monthly share of searches table
MonthBig Green EggWeberKamado JoeNinjaOutbackNapoleonTraegerMasterbuiltCampingazChar-BroilEverdureLandmann
Oct 202524.8%20.2%20.2%16.5%4.9%2.2%5.8%1.2%0.98%0.98%1.2%0.98%
Nov 202528.8%19.2%19.2%15.7%4.7%2.1%5.5%1.1%0.76%1.1%0.93%0.93%
Dec 202526.4%17.6%21.6%17.6%4.3%1.6%6.4%1.6%0.45%1.3%0.69%0.69%
Jan 202625.1%20.6%20.6%13.7%4.8%2.2%4.8%1.2%0.66%1.2%4.1%0.99%
Feb 202625%25%20.4%9.1%7.3%2.5%4.8%1.5%0.98%1.2%0.98%1.2%
Mar 202620.3%30.4%16.6%9.1%11.1%3.3%3.3%1.1%1.1%1.5%0.81%1.5%
Apr 202618.3%33.5%15%12.3%10%3%2.4%1.1%0.89%1.3%0.72%1.3%
May 202614.5%39.5%14.5%11.8%9.7%2.9%1.9%0.83%1%1.3%0.83%1.3%
Jun 202616%35.6%16%13%8.7%3.2%2.1%1.2%1.2%1.2%0.93%1.2%
Jul 202617.7%32.2%17.7%14.4%7.9%2.9%1.9%1%1.3%1%0.8%1.3%
Aug 202619.7%29.5%16.1%16.1%7.2%3.2%2.6%1.1%1.4%1.1%0.96%1.1%
Sep 202624.1%24.1%19.7%13.1%5.8%3.9%3.9%1.4%1.2%0.95%0.95%0.95%

How has the Campingaz and Kamado Joe comparison changed over the last 12 months?

3 findings
  • Kamado Joe was ahead of Campingaz in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Campingaz’s share of searches among BBQ brands in the United Kingdom moved from 0.98% to 1.2%, and its estimated monthly branded searches moved from 320 to 480.
  • Across the 12 months ending September 2026, Kamado Joe’s share of searches among BBQ brands in the United Kingdom moved from 20.2% to 19.7%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for United Kingdom BBQ brands in September 2026?

2 changes
  1. In September 2026, Kamado Joe gained share of searches among BBQ brands in the United Kingdom, from 16.1% to 19.7%.

  2. In September 2026, Campingaz fell from 8th to 9th among BBQ brands in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Campingaz’s and Kamado Joe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Campingaz

1 branded search term

  • campingaz bbq

Kamado Joe

1 branded search term

  • kamado joe

How the Brand Demand Index is measured

Other head-to-heads among BBQ brands

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