Callaway vs Cleveland Golf:Which is more popular in the United Kingdom?
In September 2026, Callaway had more branded searches than Cleveland Golf among golf club brands in the United Kingdom. Callaway had about 6,600 branded searches, while Cleveland Golf had 1,000. Callaway made up 12.1% of all golf club brand searches we track, and Cleveland Golf accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about golf club brands, Callaway appeared in four of the five answers and Cleveland Golf in none.
Who do people search for more?
Callaway, about 7 searches for every 1 for Cleveland Golf
Who does AI mention more?
Callaway, mentioned in 4 of 5 answers, Cleveland Golf in 0
Who does AI recommend more?
Callaway, the only one of the two named
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Top golf club brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Callaway was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cleveland Golf did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Callaway1st
PING2nd
TaylorMade3rd
Wilson4th
Cobra Golf5th
Titleist–
Srixon–
Mizuno–
Cleveland Golf–
PXG–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Callaway4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TaylorMade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wilson2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mizuno1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PING1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cobra Golf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Titleist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Srixon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cleveland Golf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PXG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf club brands
5 answers
Asked ChatGPT
“What are the best golf clubs for a beginner in the UK?”
Asked ChatGPT
“Which golf club brand is best for a high handicapper?”
Asked ChatGPT
“Are expensive golf clubs worth it?”
Searched Google, AI Overview
“golf clubs”
Searched Google, AI Overview
“best golf clubs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Callaway or Cleveland Golf more popular in search?
This chart shows how often people search Google for Callaway and Cleveland Golf by name. Each line represents a brand's share of searches for all ten golf club brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Callaway, Cleveland Golf. The figures are in the table below the chart.
View monthly share of searches table
| Month | Titleist | TaylorMade | Callaway | Srixon | Mizuno | PING | Cobra Golf | Cleveland Golf | Wilson | PXG |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 28.1% | 12.6% | 4.5% | 5.6% | 5.6% | 3.7% | 2.5% | 2% | 1.1% |
| Nov 2025 | 33.1% | 33.1% | 12.1% | 3.6% | 4.3% | 5.4% | 3.6% | 2.4% | 1.5% | 0.88% |
| Dec 2025 | 36.1% | 29.5% | 10.8% | 4.8% | 4.8% | 5.8% | 3.2% | 2% | 1.8% | 1.4% |
| Jan 2026 | 30.6% | 30.6% | 9.1% | 4.1% | 7.4% | 6.1% | 6.1% | 2.2% | 2.7% | 1.2% |
| Feb 2026 | 32.4% | 26.5% | 9.6% | 5.3% | 6.3% | 6.3% | 5.3% | 3.5% | 3.5% | 1.3% |
| Mar 2026 | 37.9% | 25.2% | 9.2% | 4.9% | 4.9% | 7.5% | 4.1% | 2.2% | 2.7% | 1.2% |
| Apr 2026 | 32.8% | 32.8% | 9.8% | 5.3% | 4.4% | 6.5% | 3.5% | 1.9% | 1.9% | 1.1% |
| May 2026 | 36.3% | 29.8% | 8.8% | 4.8% | 4.8% | 5.9% | 3.9% | 2.5% | 2.1% | 0.96% |
| Jun 2026 | 36.5% | 29.7% | 10.8% | 4.8% | 3.9% | 5.9% | 3.1% | 2.1% | 2.1% | 0.97% |
| Jul 2026 | 37% | 30.2% | 11% | 4.8% | 4% | 4.8% | 3.2% | 1.7% | 2.2% | 1.2% |
| Aug 2026 | 31.9% | 26% | 21.2% | 4.2% | 3.4% | 5.2% | 2.7% | 2.3% | 1.9% | 1.3% |
| Sep 2026 | 33.2% | 27.2% | 12.1% | 8.1% | 5.3% | 5.3% | 3.5% | 1.8% | 1.8% | 1.6% |
How has branded search for Callaway and Cleveland Golf changed in the United Kingdom over the last 12 months?
3 findings
- Callaway was ahead of Cleveland Golf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Callaway’s share of searches among golf club brands in the United Kingdom moved from 12.6% to 12.1%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Cleveland Golf’s share of searches among golf club brands in the United Kingdom moved from 2.5% to 1.8%, and its estimated monthly branded searches moved from 1.6K to 1K.
How did search popularity change for United Kingdom golf club brands in September 2026?
2 changes
In September 2026, Callaway lost share of searches among golf club brands in the United Kingdom, from 21.2% to 12.1%.
Estimated monthly branded searches for Cleveland Golf in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
How are Callaway’s and Cleveland Golf’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Callaway’s and Cleveland Golf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Callaway
1 branded search term
- callaway golf
Cleveland Golf
1 branded search term
- cleveland golf
Other head-to-heads among golf club brands
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