Brandwave

Bubble vs Care.com:Which is more popular?

In September 2026, Care.com had more branded searches than Bubble among babysitting platforms in the United Kingdom. Care.com had about 2,400 branded searches, while Bubble had 1,810. Care.com made up 12.3% of all babysitting platform searches we track, and Bubble accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about babysitting platforms, Bubble appeared in three of the five answers and Care.com in none.

Among babysitting platforms in the United Kingdom in September 2026

Who do people search for more?

Care.com, about 33% more searches than Bubble

Care.com 2.4K searchesBubble 1.8K searches

Who does AI mention more?

Bubble, mentioned in 3 of 5 answers, Care.com in 0

Bubble in 3 of 5Care.com in 0 of 5

Who does AI recommend more?

Bubble, the only one of the two named

Bubble first in 2Care.com never named

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Top babysitting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bubble was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Care.com did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Childcare.co.uk1st
  2. Bubble2nd
  3. Sitters3rd
  4. Babysits4th
  5. Tinies5th
  6. Care.com–
  7. Yoopies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Childcare.co.uk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bubble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babysits1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tinies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Care.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yoopies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about babysitting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Bubble or Care.com more popular in search?

This chart shows how often people search Google for Bubble and Care.com by name. Each line represents a brand's share of searches for all seven babysitting platforms we track, month by month, from searches in United Kingdom.

Bubble and Care.com among babysitting platforms in the United Kingdom, by month

Share of searches by month for Care.com, Bubble. The figures are in the table below the chart.

View monthly share of searches table
MonthChildcare.co.ukBabysitsCare.comBubbleTiniesYoopiesSitters
Oct 202536.1%29.6%13.1%6.6%8.1%3.2%3.2%
Nov 202538.4%25.6%14%7%8.6%2.8%3.6%
Dec 202532.6%32.6%11.9%7.5%8.2%3.6%3.7%
Jan 202642.9%23.3%12.7%6.4%7.6%3.8%3.2%
Feb 202642.4%23.1%12.2%7.9%7.6%3.1%3.7%
Mar 202639.4%26.2%11.3%8.8%7.8%3.5%3%
Apr 202642.6%23.2%12.3%7.9%8.4%2.5%3.2%
May 202643.3%23.6%12.5%7.9%7%2.6%3.2%
Jun 202640.5%22.1%14.7%9.1%8%2.4%3.1%
Jul 202640.7%22.2%14.8%9.1%7.3%2.4%3.5%
Aug 202640.3%26.8%14.6%7.4%6%2%2.9%
Sep 202641.4%27.6%12.3%9.3%5.5%2%1.9%

How has the Bubble and Care.com comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom babysitting platforms in September 2026?

2 changes
  1. In September 2026, Bubble gained share of searches among babysitting platforms in the United Kingdom, from 7.4% to 9.3%.

  2. In September 2026, Care.com lost share of searches among babysitting platforms in the United Kingdom, from 14.6% to 12.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bubble’s and Care.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bubble

3 branded search terms

  • bubble babysitter
  • bubble babysitting
  • join bubble

Care.com

1 branded search term

  • care.com

How the Brand Demand Index is measured

Other head-to-heads among babysitting platforms

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