How popular isCare.com?
In September 2026, people searched for Care.com by name about 2,400 times in the United Kingdom, about the same as the previous year. These searches made up 12.3% of all United Kingdom babysitting platform searches, placing Care.com third out of seven platforms. When we asked both ChatGPT and Google AI Overviews about babysitting platforms, Care.com did not appear in any of the answers.
Care.com is the third most searched of 7 competitors and not listed in any AI answer.
Childcare.co.ukShare of searches 41.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BabysitsShare of searches 27.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Care.comShare of searches 12.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BubbleShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
TiniesShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Follow Care.com and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top babysitting platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Care.com did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Childcare.co.uk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bubble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sitters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Babysits1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tinies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Care.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yoopies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about babysitting platforms
5 answers
Asked ChatGPT
“How do I find a reliable babysitter in the UK?”
Asked ChatGPT
“What's the best app for booking a babysitter in the UK?”
Asked ChatGPT
“Where can I find a nanny for after school in the UK?”
Searched Google, AI Overview
“babysitter”
Searched Google, AI Overview
“babysitting”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which babysitting platforms compete with Care.com?
Share of searches by month for Childcare.co.uk, Babysits, Care.com, Bubble, Tinies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Childcare.co.uk | Babysits | Care.com | Bubble | Tinies | Yoopies | Sitters |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 29.6% | 13.1% | 6.6% | 8.1% | 3.2% | 3.2% |
| Nov 2025 | 38.4% | 25.6% | 14% | 7% | 8.6% | 2.8% | 3.6% |
| Dec 2025 | 32.6% | 32.6% | 11.9% | 7.5% | 8.2% | 3.6% | 3.7% |
| Jan 2026 | 42.9% | 23.3% | 12.7% | 6.4% | 7.6% | 3.8% | 3.2% |
| Feb 2026 | 42.4% | 23.1% | 12.2% | 7.9% | 7.6% | 3.1% | 3.7% |
| Mar 2026 | 39.4% | 26.2% | 11.3% | 8.8% | 7.8% | 3.5% | 3% |
| Apr 2026 | 42.6% | 23.2% | 12.3% | 7.9% | 8.4% | 2.5% | 3.2% |
| May 2026 | 43.3% | 23.6% | 12.5% | 7.9% | 7% | 2.6% | 3.2% |
| Jun 2026 | 40.5% | 22.1% | 14.7% | 9.1% | 8% | 2.4% | 3.1% |
| Jul 2026 | 40.7% | 22.2% | 14.8% | 9.1% | 7.3% | 2.4% | 3.5% |
| Aug 2026 | 40.3% | 26.8% | 14.6% | 7.4% | 6% | 2% | 2.9% |
| Sep 2026 | 41.4% | 27.6% | 12.3% | 9.3% | 5.5% | 2% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 8.1K | +22.7% | +1.2 points | |
| 2, held 2nd | 27.6% | 5.4K | +22.7% | +0.8 points | |
| 3, held 3rd | 12.3% | 2.4K | 0% | -2.4 points | |
| 4, held 4th | 9.3% | 1.8K | +48.4% | +1.8 points | |
| 5, held 5th | 5.5% | 1.1K | +9.2% | -0.5 points | |
| 6, moved from 7th to 6th | 2% | 390 | +21.9% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 1.9% | 380 | -19.1% | -0.9 pointsmoved from 6th to 7th |
41.4%
Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.2 points.
2.
Babysits27.6%
Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.8 points.
3.
Care.com12.3%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -2.4 points.
4.
Bubble9.3%
Held 4th. 1.8K estimated branded searches, +48.4% vs prior month. Share +1.8 points.
5.
Tinies5.5%
Held 5th. 1.1K estimated branded searches, +9.2% vs prior month. Share -0.5 points.
6.
Yoopies2%
Moved from 7th to 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.
7.
Sitters1.9%
Moved from 6th to 7th. 380 estimated branded searches, -19.1% vs prior month. Share -0.9 points.
Compare popularity between Care.com and its closest rivals
Every comparison with Care.com
6 comparisons
How has branded search demand for Care.com changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Care.com in the United Kingdom held steady at 2.4K.
- Across the 12 months ending September 2026, Care.com’s share of searches among babysitting platforms in the United Kingdom decreased from 13.1% to 12.3%.
- Across the 12 months ending September 2026, Care.com’s share of searches among babysitting platforms in the United Kingdom peaked at 14.8% in July 2026 and was lowest at 11.3% in March 2026.
How did search popularity change for United Kingdom babysitting platforms in September 2026?
6 changes
In September 2026, Bubble gained share of searches among babysitting platforms in the United Kingdom, from 7.4% to 9.3%.
In September 2026, Childcare.co.uk gained share of searches among babysitting platforms in the United Kingdom, from 40.3% to 41.4%.
In September 2026, Babysits gained share of searches among babysitting platforms in the United Kingdom, from 26.8% to 27.6%.
In September 2026, Care.com lost share of searches among babysitting platforms in the United Kingdom, from 14.6% to 12.3%.
In September 2026, Sitters lost share of searches among babysitting platforms in the United Kingdom, from 2.9% to 1.9%.
In September 2026, Tinies lost share of searches among babysitting platforms in the United Kingdom, from 6% to 5.5%.
How are Care.com’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Care.com’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- care.com
Do you work for Care.com? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Care.com your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.