Babysitting platforms in the United Kingdom:Which are most popular?

Name: Babysitting platforms in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Childcare.co.uk was the most searched babysitting platform in the United Kingdom, accounting for 41.4% of all searches among the seven platforms we track. When we checked with ChatGPT and Google AI Overviews, Childcare.co.uk showed up in every answer. Childcare.co.uk was recommended most often, coming first in three out of four responses that gave a list.

Follow babysitting platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top babysitting platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Childcare.co.uk appeared every time. Childcare.co.uk was recommended most often, coming first in three out of four answers that gave a list. Bubble was second, and Sitters was third. Care.com, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Childcare.co.uk	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Bubble	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Sitters	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Babysits	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Tinies	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Care.com	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Yoopies	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Childcare.co.uk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bubble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sitters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Babysits1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tinies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Care.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yoopies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about babysitting platforms

5 answers

Asked ChatGPT
“How do I find a reliable babysitter in the UK?”
1. 1Childcare.co.uk
2. 2Bubble
3. 3Sitters
Asked ChatGPT
“What's the best app for booking a babysitter in the UK?”
1. 1Bubble
2. 2Childcare.co.uk
3. 3Tinies
Asked ChatGPT
“Where can I find a nanny for after school in the UK?”
1. 1Childcare.co.uk
2. 2Bubble
Searched Google, AI Overview
“babysitter”
1. 1Childcare.co.uk
2. 2Sitters
Searched Google, AI Overview
“babysitting”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which babysitting platforms do people search for most?

This chart shows how often people search Google for each babysitting platform by name. Each line represents a brand's share of searches for all seven babysitting platforms we track, month by month, from searches in United Kingdom.

Share of searches among babysitting platforms in the United Kingdom, by month

Month	Childcare.co.uk	Babysits	Care.com	Bubble	Tinies	Yoopies	Sitters
Oct 2025	36.1%	29.6%	13.1%	6.6%	8.1%	3.2%	3.2%
Nov 2025	38.4%	25.6%	14%	7%	8.6%	2.8%	3.6%
Dec 2025	32.6%	32.6%	11.9%	7.5%	8.2%	3.6%	3.7%
Jan 2026	42.9%	23.3%	12.7%	6.4%	7.6%	3.8%	3.2%
Feb 2026	42.4%	23.1%	12.2%	7.9%	7.6%	3.1%	3.7%
Mar 2026	39.4%	26.2%	11.3%	8.8%	7.8%	3.5%	3%
Apr 2026	42.6%	23.2%	12.3%	7.9%	8.4%	2.5%	3.2%
May 2026	43.3%	23.6%	12.5%	7.9%	7%	2.6%	3.2%
Jun 2026	40.5%	22.1%	14.7%	9.1%	8%	2.4%	3.1%
Jul 2026	40.7%	22.2%	14.8%	9.1%	7.3%	2.4%	3.5%
Aug 2026	40.3%	26.8%	14.6%	7.4%	6%	2%	2.9%
Sep 2026	41.4%	27.6%	12.3%	9.3%	5.5%	2%	1.9%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Childcare.co.uk	41.4%	8.1K	+22.7%	+1.2 points
2, held 2nd	Babysits	27.6%	5.4K	+22.7%	+0.8 points
3, held 3rd	Care.com	12.3%	2.4K	0%	-2.4 points
4, held 4th	Bubble	9.3%	1.8K	+48.4%	+1.8 points
5, held 5th	Tinies	5.5%	1.1K	+9.2%	-0.5 points
6, moved from 7th to 6th	Yoopies	2%	390	+21.9%	0 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Sitters	1.9%	380	-19.1%	-0.9 pointsmoved from 6th to 7th

1.Childcare.co.uk
41.4%
Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.2 points.
2.Babysits
27.6%
Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.8 points.
3.Care.com
12.3%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -2.4 points.
4.Bubble
9.3%
Held 4th. 1.8K estimated branded searches, +48.4% vs prior month. Share +1.8 points.
5.Tinies
5.5%
Held 5th. 1.1K estimated branded searches, +9.2% vs prior month. Share -0.5 points.
6.Yoopies
2%
Moved from 7th to 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.
7.Sitters
1.9%
Moved from 6th to 7th. 380 estimated branded searches, -19.1% vs prior month. Share -0.9 points.

Which brand is most popular in search among babysitting platforms in the United Kingdom?

7 brands

In September 2026, Childcare.co.uk was the most searched among babysitting platforms in the United Kingdom, with an estimated 8.1K branded searches, 41.4% of all searches for the seven we track. Babysits is in 2nd place, 13.8 percentage points behind at 27.6%.

United Kingdom babysitting platforms, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Childcare.co.uk	36.1% → 41.4%	43.3%May 2026	32.6%Dec 2025	1st
Babysits	29.6% → 27.6%	32.6%Dec 2025	22.1%Jun 2026	2nd
Care.com	13.1% → 12.3%	14.8%Jul 2026	11.3%Mar 2026	3rd
Bubble	6.6% → 9.3%	9.3%Sep 2026	6.4%Jan 2026	5th → 4th
Tinies	8.1% → 5.5%	8.6%Nov 2025	5.5%Sep 2026	4th → 5th
Yoopies	3.2% → 2%	3.8%Jan 2026	2%Aug 2026	7th → 6th
Sitters	3.2% → 1.9%	3.7%Dec 2025	1.9%Sep 2026	6th → 7th

Each finding as a sentence

Across the 12 months ending September 2026, Childcare.co.uk’s share of searches among babysitting platforms in the United Kingdom increased from 36.1% to 41.4%.
Across the 12 months ending September 2026, Babysits’ share of searches among babysitting platforms in the United Kingdom decreased from 29.6% to 27.6%.
Across the 12 months ending September 2026, Care.com’s share of searches among babysitting platforms in the United Kingdom decreased from 13.1% to 12.3%.
Across the 12 months ending September 2026, Bubble’s share of searches among babysitting platforms in the United Kingdom increased from 6.6% to 9.3%.
Across the 12 months ending September 2026, Tinies’ share of searches among babysitting platforms in the United Kingdom decreased from 8.1% to 5.5%.
Across the 12 months ending September 2026, Yoopies’ share of searches among babysitting platforms in the United Kingdom decreased from 3.2% to 2%.
Across the 12 months ending September 2026, Sitters’ share of searches among babysitting platforms in the United Kingdom decreased from 3.2% to 1.9%.
Across the 12 months ending September 2026, Childcare.co.uk’s share of searches among babysitting platforms in the United Kingdom peaked at 43.3% in May 2026 and was lowest at 32.6% in December 2025.
Across the 12 months ending September 2026, Babysits’ share of searches among babysitting platforms in the United Kingdom peaked at 32.6% in December 2025 and was lowest at 22.1% in June 2026.
Across the 12 months ending September 2026, Care.com’s share of searches among babysitting platforms in the United Kingdom peaked at 14.8% in July 2026 and was lowest at 11.3% in March 2026.
Across the 12 months ending September 2026, Bubble’s share of searches among babysitting platforms in the United Kingdom peaked at 9.3% in September 2026 and was lowest at 6.4% in January 2026.
Across the 12 months ending September 2026, Tinies’ share of searches among babysitting platforms in the United Kingdom peaked at 8.6% in November 2025 and was lowest at 5.5% in September 2026.
Across the 12 months ending September 2026, Yoopies’ share of searches among babysitting platforms in the United Kingdom peaked at 3.8% in January 2026 and was lowest at 2% in August 2026.
Across the 12 months ending September 2026, Sitters’ share of searches among babysitting platforms in the United Kingdom peaked at 3.7% in December 2025 and was lowest at 1.9% in September 2026.
Across the 12 months ending September 2026, Bubble rose from 5th to 4th among babysitting platforms in the United Kingdom.
Across the 12 months ending September 2026, Tinies fell from 4th to 5th among babysitting platforms in the United Kingdom.
Across the 12 months ending September 2026, Yoopies rose from 7th to 6th among babysitting platforms in the United Kingdom.
Across the 12 months ending September 2026, Sitters fell from 6th to 7th among babysitting platforms in the United Kingdom.

How did search popularity change for United Kingdom babysitting platforms in September 2026?

7 changes

In September 2026, Bubble gained share of searches among babysitting platforms in the United Kingdom, from 7.4% to 9.3%.
In September 2026, Childcare.co.uk gained share of searches among babysitting platforms in the United Kingdom, from 40.3% to 41.4%.
In September 2026, Babysits gained share of searches among babysitting platforms in the United Kingdom, from 26.8% to 27.6%.
In September 2026, Care.com lost share of searches among babysitting platforms in the United Kingdom, from 14.6% to 12.3%.
In September 2026, Sitters lost share of searches among babysitting platforms in the United Kingdom, from 2.9% to 1.9%.
In September 2026, Tinies lost share of searches among babysitting platforms in the United Kingdom, from 6% to 5.5%.
In September 2026, Yoopies rose from 7th to 6th among babysitting platforms in the United Kingdom.

How are branded searches counted for babysitting platforms?

12 search terms

Each brand's share of searches among babysitting platforms comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.