Brandwave

How popular isBubble?

In September 2026, people searched for Bubble by name about 1,810 times in the United Kingdom, a 49.6% increase from the previous year. These searches made up 9.3% of all United Kingdom babysitting platform searches, placing Bubble fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about babysitting platforms, Bubble appeared in three of the five answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Bubble is the fourth most searched of 7 competitors and the second most recommended in AI answers.

  1. Childcare.co.ukShare of searches 41.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BabysitsShare of searches 27.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Care.comShare of searches 12.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BubbleShare of searches 9.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. TiniesShare of searches 5.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top babysitting platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bubble was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bubble is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Childcare.co.uk1st
  2. Bubble2nd
  3. Sitters3rd
  4. Babysits4th
  5. Tinies5th
  6. Care.com–
  7. Yoopies–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Childcare.co.uk5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bubble3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sitters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Babysits1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tinies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Care.com0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yoopies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about babysitting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which babysitting platforms compete with Bubble?

Bubble against babysitting platforms in the United Kingdom, by month

Share of searches by month for Childcare.co.uk, Babysits, Care.com, Bubble, Tinies. The figures are in the table below the chart.

View monthly share of searches table
MonthChildcare.co.ukBabysitsCare.comBubbleTiniesYoopiesSitters
Oct 202536.1%29.6%13.1%6.6%8.1%3.2%3.2%
Nov 202538.4%25.6%14%7%8.6%2.8%3.6%
Dec 202532.6%32.6%11.9%7.5%8.2%3.6%3.7%
Jan 202642.9%23.3%12.7%6.4%7.6%3.8%3.2%
Feb 202642.4%23.1%12.2%7.9%7.6%3.1%3.7%
Mar 202639.4%26.2%11.3%8.8%7.8%3.5%3%
Apr 202642.6%23.2%12.3%7.9%8.4%2.5%3.2%
May 202643.3%23.6%12.5%7.9%7%2.6%3.2%
Jun 202640.5%22.1%14.7%9.1%8%2.4%3.1%
Jul 202640.7%22.2%14.8%9.1%7.3%2.4%3.5%
Aug 202640.3%26.8%14.6%7.4%6%2%2.9%
Sep 202641.4%27.6%12.3%9.3%5.5%2%1.9%

  1. 1.Childcare.co.uk

    41.4%

    Held 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.2 points.

  2. 2.Babysits

    27.6%

    Held 2nd. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.8 points.

  3. 3.Care.com

    12.3%

    Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.Bubble

    9.3%

    Held 4th. 1.8K estimated branded searches, +48.4% vs prior month. Share +1.8 points.

  5. 5.Tinies

    5.5%

    Held 5th. 1.1K estimated branded searches, +9.2% vs prior month. Share -0.5 points.

  6. 6.Yoopies

    2%

    Moved from 7th to 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

  7. 7.Sitters

    1.9%

    Moved from 6th to 7th. 380 estimated branded searches, -19.1% vs prior month. Share -0.9 points.

Compare popularity between Bubble and its closest rivals

Every comparison with Bubble

6 comparisons

How has branded search demand for Bubble changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bubble in the United Kingdom rose from 1.2K to 1.8K.
  • Across the 12 months ending September 2026, Bubble’s share of searches among babysitting platforms in the United Kingdom increased from 6.6% to 9.3%.
  • Across the 12 months ending September 2026, Bubble’s share of searches among babysitting platforms in the United Kingdom peaked at 9.3% in September 2026 and was lowest at 6.4% in January 2026.
  • Across the 12 months ending September 2026, Bubble rose from 5th to 4th among babysitting platforms in the United Kingdom.

How did search popularity change for United Kingdom babysitting platforms in September 2026?

6 changes

  1. In September 2026, Bubble gained share of searches among babysitting platforms in the United Kingdom, from 7.4% to 9.3%.

  2. In September 2026, Childcare.co.uk gained share of searches among babysitting platforms in the United Kingdom, from 40.3% to 41.4%.

  3. In September 2026, Babysits gained share of searches among babysitting platforms in the United Kingdom, from 26.8% to 27.6%.

  4. In September 2026, Care.com lost share of searches among babysitting platforms in the United Kingdom, from 14.6% to 12.3%.

  5. In September 2026, Sitters lost share of searches among babysitting platforms in the United Kingdom, from 2.9% to 1.9%.

  6. In September 2026, Tinies lost share of searches among babysitting platforms in the United Kingdom, from 6% to 5.5%.

How are Bubble’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bubble’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bubble babysitter
  • bubble babysitting
  • join bubble

Do you work for Bubble? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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