Bondi Sands vs Tan-Luxe:Which is more popular?
In September 2026, Bondi Sands had more branded searches than Tan-Luxe among self-tan brands in the United Kingdom. Bondi Sands had about 9,900 branded searches, while Tan-Luxe had 4,400. Bondi Sands made up 17.6% of all self-tan brand searches we track, and Tan-Luxe accounted for 7.8%. When we asked ChatGPT and Google AI Overviews about self-tan brands, Bondi Sands appeared in three of the five answers and Tan-Luxe in two. Bondi Sands and Tan-Luxe were each mentioned first in two of the four answers.
Who do people search for more?
Bondi Sands, about 2 searches for every 1 for Tan-Luxe
Who does AI mention more?
Bondi Sands, mentioned in 3 of 5 answers, Tan-Luxe in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top self-tan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Tan-Luxe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bondi Sands and Tan-Luxe were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tan-Luxe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Isle of Paradise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bellamianta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loving Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Tanologist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about self-tan brands
5 answers
Asked ChatGPT
“What's the best fake tan in the UK?”
Asked ChatGPT
“Which self tan looks the most natural?”
Asked ChatGPT
“What's the best gradual tan for pale skin?”
Searched Google, AI Overview
“self tan”
Searched Google, AI Overview
“best self tan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Bondi Sands or Tan-Luxe more popular in search?
This chart shows how often people search Google for Bondi Sands and Tan-Luxe by name. Each line represents a brand's share of searches for all seven self-tan brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Bondi Sands, Tan-Luxe. The figures are in the table below the chart.
View monthly share of searches table
| Month | St.Tropez | Bellamianta | Bondi Sands | Loving Tan | Tan-Luxe | Tanologist | Isle of Paradise |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 15.5% | 23.1% | 12.6% | 10.3% | 5.5% | 4.6% |
| Nov 2025 | 20.5% | 25.1% | 20.5% | 13.7% | 11.2% | 4.9% | 4.1% |
| Dec 2025 | 25.4% | 17% | 25.4% | 13.9% | 9.3% | 5% | 4.1% |
| Jan 2026 | 39.4% | 9.6% | 17.6% | 14.4% | 9.6% | 5.2% | 4.3% |
| Feb 2026 | 30.3% | 11% | 20.2% | 16.6% | 11% | 5.9% | 4.9% |
| Mar 2026 | 30.7% | 13.7% | 20.5% | 13.7% | 11.2% | 6.1% | 4% |
| Apr 2026 | 30.9% | 9.2% | 25.3% | 13.8% | 11.3% | 6.2% | 3.3% |
| May 2026 | 28.2% | 8.4% | 28.2% | 15.4% | 10.3% | 5.6% | 3.8% |
| Jun 2026 | 39.1% | 9.6% | 21.4% | 11.7% | 9.6% | 5.2% | 3.4% |
| Jul 2026 | 38.4% | 14% | 21% | 11.5% | 7.6% | 4.2% | 3.4% |
| Aug 2026 | 41.1% | 10% | 18.4% | 15% | 8.2% | 4.4% | 2.9% |
| Sep 2026 | 32.1% | 21.5% | 17.6% | 14.4% | 7.8% | 4.3% | 2.3% |
How has the Bondi Sands and Tan-Luxe comparison changed over the last 12 months?
3 findings
- Bondi Sands was ahead of Tan-Luxe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among self-tan brands in the United Kingdom moved from 23.1% to 17.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in the United Kingdom moved from 10.3% to 7.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for United Kingdom self-tan brands in September 2026?
3 changes
In September 2026, Bellamianta overtook Bondi Sands and Loving Tan to rank 2nd among self-tan brands in the United Kingdom, with 21.5% of the searches.
In September 2026, Bondi Sands lost share of searches among self-tan brands in the United Kingdom, from 18.4% to 17.6%.
Estimated monthly branded searches for Tan-Luxe in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bondi Sands’ and Tan-Luxe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bondi Sands
1 branded search term
- bondi sands
Tan-Luxe
1 branded search term
- tan luxe
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