Brandwave

How popular isSt.Tropez?

In September 2026, people searched for St.Tropez by name about 18,100 times in the United Kingdom, a 22.3% increase from the previous year. These searches made up 32.1% of all United Kingdom self-tan brand searches, placing St.Tropez first out of seven brands. When we asked both ChatGPT and Google AI Overviews about self-tan brands, St.Tropez appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

St.Tropez is the most searched of 7 competitors and the most recommended in AI answers.

  1. St.TropezShare of searches 32.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. BellamiantaShare of searches 21.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Bondi SandsShare of searches 17.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Loving TanShare of searches 14.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Tan-LuxeShare of searches 7.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, St.Tropez was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. St.Tropez is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. St.Tropez1st
  2. Bondi Sands2nd
  3. Tan-Luxe3rd
  4. Isle of Paradise3rd
  5. Bellamianta–
  6. Loving Tan–
  7. Tanologist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tan-Luxe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Isle of Paradise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bellamianta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Loving Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tanologist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which self-tan brands compete with St.Tropez?

St.Tropez against self-tan brands in the United Kingdom, by month

Share of searches by month for St.Tropez, Bellamianta, Bondi Sands, Loving Tan, Tan-Luxe, Tanologist, Isle of Paradise. The figures are in the table below the chart.

View monthly share of searches table
MonthSt.TropezBellamiantaBondi SandsLoving TanTan-LuxeTanologistIsle of Paradise
Oct 202528.3%15.5%23.1%12.6%10.3%5.5%4.6%
Nov 202520.5%25.1%20.5%13.7%11.2%4.9%4.1%
Dec 202525.4%17%25.4%13.9%9.3%5%4.1%
Jan 202639.4%9.6%17.6%14.4%9.6%5.2%4.3%
Feb 202630.3%11%20.2%16.6%11%5.9%4.9%
Mar 202630.7%13.7%20.5%13.7%11.2%6.1%4%
Apr 202630.9%9.2%25.3%13.8%11.3%6.2%3.3%
May 202628.2%8.4%28.2%15.4%10.3%5.6%3.8%
Jun 202639.1%9.6%21.4%11.7%9.6%5.2%3.4%
Jul 202638.4%14%21%11.5%7.6%4.2%3.4%
Aug 202641.1%10%18.4%15%8.2%4.4%2.9%
Sep 202632.1%21.5%17.6%14.4%7.8%4.3%2.3%

  1. 1.St.Tropez

    32.1%

    Held 1st. 18.1K estimated branded searches, -33.2% vs prior month. Share -9 points.

  2. 2.Bellamianta

    21.5%

    Moved from 4th to 2nd. 12.1K estimated branded searches, +83.3% vs prior month. Share +11.5 points.

  3. 3.Bondi Sands

    17.6%

    Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  4. 4.Loving Tan

    14.4%

    Moved from 3rd to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.Tan-Luxe

    7.8%

    Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  6. 6.Tanologist

    4.3%

    Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

  7. 7.Isle of Paradise

    2.3%

    Held 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.6 points.

Compare popularity between St.Tropez and its closest rivals

Every comparison with St.Tropez

6 comparisons

How has branded search demand for St.Tropez changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for St.Tropez in the United Kingdom rose from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in the United Kingdom increased from 28.3% to 32.1%.
  • Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in the United Kingdom peaked at 41.1% in August 2026 and was lowest at 20.5% in November 2025.

How did search popularity change for United Kingdom self-tan brands in September 2026?

6 changes

  1. In September 2026, Bellamianta overtook Bondi Sands and Loving Tan to rank 2nd among self-tan brands in the United Kingdom, with 21.5% of the searches.

  2. In September 2026, St.Tropez lost share of searches among self-tan brands in the United Kingdom, from 41.1% to 32.1%.

  3. In September 2026, Bondi Sands lost share of searches among self-tan brands in the United Kingdom, from 18.4% to 17.6%.

  4. In September 2026, Loving Tan lost share of searches among self-tan brands in the United Kingdom, from 15% to 14.4%.

  5. In September 2026, Isle of Paradise lost share of searches among self-tan brands in the United Kingdom, from 2.9% to 2.3%.

  6. Estimated monthly branded searches for Tan-Luxe in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are St.Tropez’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using St.Tropez’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • st tropez

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How the Brand Demand Index is measured

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