Self-tan brands in the United Kingdom:Which are most popular?

Name: Self-tan brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, St.Tropez was the most searched self-tan brand in the United Kingdom, accounting for 32.1% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, St.Tropez and Bondi Sands were mentioned most often, in three of the five answers. St.Tropez was recommended most often, coming first in two out of four responses that gave a list.

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Top self-tan brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, St.Tropez and Bondi Sands were mentioned most often, in three of the five answers. St.Tropez was recommended most often, coming first in two out of four answers that gave a list. Bondi Sands was second, and Tan-Luxe and Isle of Paradise tied for third. Bellamianta, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
St.Tropez	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Bondi Sands	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Tan-Luxe	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Isle of Paradise	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Bellamianta	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Loving Tan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Tanologist	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tan-Luxe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Isle of Paradise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bellamianta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loving Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tanologist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about self-tan brands

5 answers

Asked ChatGPT
“What's the best fake tan in the UK?”
1. 1Bondi Sands
2. 2St.Tropez
Asked ChatGPT
“Which self tan looks the most natural?”
1. 1St.Tropez
2. 2Tan-Luxe
Asked ChatGPT
“What's the best gradual tan for pale skin?”
1. 1Isle of Paradise
2. 2Tan-Luxe
Searched Google, AI Overview
“self tan”
1. 1Bondi Sands
Searched Google, AI Overview
“best self tan”
1. 1St.Tropez
2. 2Bondi Sands

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which self-tan brands do people search for most?

This chart shows how often people search Google for each self-tan brand by name. Each line represents a brand's share of searches for all seven self-tan brands we track, month by month, from searches in United Kingdom.

Share of searches among self-tan brands in the United Kingdom, by month

Month	St.Tropez	Bellamianta	Bondi Sands	Loving Tan	Tan-Luxe	Tanologist	Isle of Paradise
Oct 2025	28.3%	15.5%	23.1%	12.6%	10.3%	5.5%	4.6%
Nov 2025	20.5%	25.1%	20.5%	13.7%	11.2%	4.9%	4.1%
Dec 2025	25.4%	17%	25.4%	13.9%	9.3%	5%	4.1%
Jan 2026	39.4%	9.6%	17.6%	14.4%	9.6%	5.2%	4.3%
Feb 2026	30.3%	11%	20.2%	16.6%	11%	5.9%	4.9%
Mar 2026	30.7%	13.7%	20.5%	13.7%	11.2%	6.1%	4%
Apr 2026	30.9%	9.2%	25.3%	13.8%	11.3%	6.2%	3.3%
May 2026	28.2%	8.4%	28.2%	15.4%	10.3%	5.6%	3.8%
Jun 2026	39.1%	9.6%	21.4%	11.7%	9.6%	5.2%	3.4%
Jul 2026	38.4%	14%	21%	11.5%	7.6%	4.2%	3.4%
Aug 2026	41.1%	10%	18.4%	15%	8.2%	4.4%	2.9%
Sep 2026	32.1%	21.5%	17.6%	14.4%	7.8%	4.3%	2.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	St.Tropez	32.1%	18.1K	-33.2%	-9 points
2, moved from 4th to 2nd	Bellamianta	21.5%	12.1K	+83.3%	+11.5 pointsmoved from 4th to 2nd
3, moved from 2nd to 3rd	Bondi Sands	17.6%	9.9K	-18.2%	-0.8 pointsmoved from 2nd to 3rd
4, moved from 3rd to 4th	Loving Tan	14.4%	8.1K	-18.2%	-0.6 pointsmoved from 3rd to 4th
5, held 5th	Tan-Luxe	7.8%	4.4K	-18.5%	-0.4 points
6, held 6th	Tanologist	4.3%	2.4K	-17.2%	-0.1 points
7, held 7th	Isle of Paradise	2.3%	1.3K	-31.6%	-0.6 points

1.St.Tropez
32.1%
Held 1st. 18.1K estimated branded searches, -33.2% vs prior month. Share -9 points.
2.Bellamianta
21.5%
Moved from 4th to 2nd. 12.1K estimated branded searches, +83.3% vs prior month. Share +11.5 points.
3.Bondi Sands
17.6%
Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
4.Loving Tan
14.4%
Moved from 3rd to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
5.Tan-Luxe
7.8%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
6.Tanologist
4.3%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
7.Isle of Paradise
2.3%
Held 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.6 points.

Which brand is most popular in search among self-tan brands in the United Kingdom?

7 brands

In September 2026, St.Tropez was the most searched among self-tan brands in the United Kingdom, with an estimated 18.1K branded searches, 32.1% of all searches for the seven we track. Bellamianta is in 2nd place, 10.7 percentage points behind at 21.5%.

United Kingdom self-tan brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
St.Tropez	28.3% → 32.1%	41.1%Aug 2026	20.5%Nov 2025	1st
Bellamianta	15.5% → 21.5%	25.1%Nov 2025	8.4%May 2026	3rd → 2nd
Bondi Sands	23.1% → 17.6%	28.2%May 2026	17.6%Jan 2026	2nd → 3rd
Loving Tan	12.6% → 14.4%	16.6%Feb 2026	11.5%Jul 2026	4th
Tan-Luxe	10.3% → 7.8%	11.3%Apr 2026	7.6%Jul 2026	5th
Tanologist	5.5% → 4.3%	6.2%Apr 2026	4.2%Jul 2026	6th
Isle of Paradise	4.6% → 2.3%	4.9%Feb 2026	2.3%Sep 2026	7th

Each finding as a sentence

Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in the United Kingdom increased from 28.3% to 32.1%.
Across the 12 months ending September 2026, Bellamianta’s share of searches among self-tan brands in the United Kingdom increased from 15.5% to 21.5%.
Across the 12 months ending September 2026, Bondi Sands’ share of searches among self-tan brands in the United Kingdom decreased from 23.1% to 17.6%.
Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in the United Kingdom increased from 12.6% to 14.4%.
Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in the United Kingdom decreased from 10.3% to 7.8%.
Across the 12 months ending September 2026, Tanologist’s share of searches among self-tan brands in the United Kingdom decreased from 5.5% to 4.3%.
Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self-tan brands in the United Kingdom decreased from 4.6% to 2.3%.
Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in the United Kingdom peaked at 41.1% in August 2026 and was lowest at 20.5% in November 2025.
Across the 12 months ending September 2026, Bellamianta’s share of searches among self-tan brands in the United Kingdom peaked at 25.1% in November 2025 and was lowest at 8.4% in May 2026.
Across the 12 months ending September 2026, Bondi Sands’ share of searches among self-tan brands in the United Kingdom peaked at 28.2% in May 2026 and was lowest at 17.6% in January 2026.
Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in the United Kingdom peaked at 16.6% in February 2026 and was lowest at 11.5% in July 2026.
Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in the United Kingdom peaked at 11.3% in April 2026 and was lowest at 7.6% in July 2026.
Across the 12 months ending September 2026, Tanologist’s share of searches among self-tan brands in the United Kingdom peaked at 6.2% in April 2026 and was lowest at 4.2% in July 2026.
Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self-tan brands in the United Kingdom peaked at 4.9% in February 2026 and was lowest at 2.3% in September 2026.
Across the 12 months ending September 2026, Bellamianta rose from 3rd to 2nd among self-tan brands in the United Kingdom.
Across the 12 months ending September 2026, Bondi Sands fell from 2nd to 3rd among self-tan brands in the United Kingdom.

How did search popularity change for United Kingdom self-tan brands in September 2026?

7 changes

In September 2026, Bellamianta overtook Bondi Sands and Loving Tan to rank 2nd among self-tan brands in the United Kingdom, with 21.5% of the searches.
In September 2026, St.Tropez lost share of searches among self-tan brands in the United Kingdom, from 41.1% to 32.1%.
In September 2026, Bondi Sands lost share of searches among self-tan brands in the United Kingdom, from 18.4% to 17.6%.
In September 2026, Loving Tan lost share of searches among self-tan brands in the United Kingdom, from 15% to 14.4%.
In September 2026, Isle of Paradise lost share of searches among self-tan brands in the United Kingdom, from 2.9% to 2.3%.
Estimated monthly branded searches for Tan-Luxe in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Estimated monthly branded searches for Tanologist in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted for self-tan brands?

7 search terms

Each brand's share of searches among self-tan brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.