How popular isTan-Luxe?
In September 2026, people searched for Tan-Luxe by name about 4,400 times in the United Kingdom, an 18.5% decrease from the previous year. These searches made up 7.8% of all United Kingdom self-tan brand searches, placing Tan-Luxe fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about self-tan brands, Tan-Luxe appeared in two of the five answers and was the joint third most recommended of the seven.
Tan-Luxe is the fifth most searched of 7 competitors and the joint third most recommended in AI answers.
St.TropezShare of searches 32.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
BellamiantaShare of searches 21.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Bondi SandsShare of searches 17.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Loving TanShare of searches 14.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Tan-LuxeShare of searches 7.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top self-tan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tan-Luxe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tan-Luxe is the joint third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- St.Tropez3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bondi Sands3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tan-Luxe2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Isle of Paradise1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Bellamianta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Loving Tan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tanologist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about self-tan brands
5 answers
Asked ChatGPT
“What's the best fake tan in the UK?”
Asked ChatGPT
“Which self tan looks the most natural?”
Asked ChatGPT
“What's the best gradual tan for pale skin?”
Searched Google, AI Overview
“self tan”
Searched Google, AI Overview
“best self tan”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which self-tan brands compete with Tan-Luxe?
Share of searches by month for St.Tropez, Bellamianta, Bondi Sands, Loving Tan, Tan-Luxe, Tanologist, Isle of Paradise. The figures are in the table below the chart.
View monthly share of searches table
| Month | St.Tropez | Bellamianta | Bondi Sands | Loving Tan | Tan-Luxe | Tanologist | Isle of Paradise |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 15.5% | 23.1% | 12.6% | 10.3% | 5.5% | 4.6% |
| Nov 2025 | 20.5% | 25.1% | 20.5% | 13.7% | 11.2% | 4.9% | 4.1% |
| Dec 2025 | 25.4% | 17% | 25.4% | 13.9% | 9.3% | 5% | 4.1% |
| Jan 2026 | 39.4% | 9.6% | 17.6% | 14.4% | 9.6% | 5.2% | 4.3% |
| Feb 2026 | 30.3% | 11% | 20.2% | 16.6% | 11% | 5.9% | 4.9% |
| Mar 2026 | 30.7% | 13.7% | 20.5% | 13.7% | 11.2% | 6.1% | 4% |
| Apr 2026 | 30.9% | 9.2% | 25.3% | 13.8% | 11.3% | 6.2% | 3.3% |
| May 2026 | 28.2% | 8.4% | 28.2% | 15.4% | 10.3% | 5.6% | 3.8% |
| Jun 2026 | 39.1% | 9.6% | 21.4% | 11.7% | 9.6% | 5.2% | 3.4% |
| Jul 2026 | 38.4% | 14% | 21% | 11.5% | 7.6% | 4.2% | 3.4% |
| Aug 2026 | 41.1% | 10% | 18.4% | 15% | 8.2% | 4.4% | 2.9% |
| Sep 2026 | 32.1% | 21.5% | 17.6% | 14.4% | 7.8% | 4.3% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 18.1K | -33.2% | -9 points | |
| 2, moved from 4th to 2nd | 21.5% | 12.1K | +83.3% | +11.5 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 17.6% | 9.9K | -18.2% | -0.8 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 14.4% | 8.1K | -18.2% | -0.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 7.8% | 4.4K | -18.5% | -0.4 points | |
| 6, held 6th | 4.3% | 2.4K | -17.2% | -0.1 points | |
| 7, held 7th | 2.3% | 1.3K | -31.6% | -0.6 points |
32.1%
Held 1st. 18.1K estimated branded searches, -33.2% vs prior month. Share -9 points.
21.5%
Moved from 4th to 2nd. 12.1K estimated branded searches, +83.3% vs prior month. Share +11.5 points.
17.6%
Moved from 2nd to 3rd. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
14.4%
Moved from 3rd to 4th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
5.
Tan-Luxe7.8%
Held 5th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.4 points.
4.3%
Held 6th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.1 points.
2.3%
Held 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.6 points.
Compare popularity between Tan-Luxe and its closest rivals
Every comparison with Tan-Luxe
6 comparisons
How has branded search demand for Tan-Luxe changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tan-Luxe in the United Kingdom fell from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in the United Kingdom decreased from 10.3% to 7.8%.
- Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in the United Kingdom peaked at 11.3% in April 2026 and was lowest at 7.6% in July 2026.
How did search popularity change for United Kingdom self-tan brands in September 2026?
6 changes
In September 2026, Bellamianta overtook Bondi Sands and Loving Tan to rank 2nd among self-tan brands in the United Kingdom, with 21.5% of the searches.
In September 2026, St.Tropez lost share of searches among self-tan brands in the United Kingdom, from 41.1% to 32.1%.
In September 2026, Bondi Sands lost share of searches among self-tan brands in the United Kingdom, from 18.4% to 17.6%.
In September 2026, Loving Tan lost share of searches among self-tan brands in the United Kingdom, from 15% to 14.4%.
In September 2026, Isle of Paradise lost share of searches among self-tan brands in the United Kingdom, from 2.9% to 2.3%.
Estimated monthly branded searches for Tan-Luxe in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are Tan-Luxe’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tan-Luxe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tan luxe
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