Brandwave

Blundstone vs Dr. Martens:Which is more popular?

In September 2026, Dr. Martens had more branded searches than Blundstone among boot brands in the United Kingdom. Dr. Martens had about 246,000 branded searches, while Blundstone had 22,200. Dr. Martens made up 46.8% of all boot brand searches we track, and Blundstone accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about boot brands, Dr. Martens appeared in two of the four answers and Blundstone in one.

Among boot brands in the United Kingdom in September 2026

Who do people search for more?

Dr. Martens, about 11 searches for every 1 for Blundstone

Dr. Martens 246K searchesBlundstone 22.2K searches

Who does AI mention more?

Dr. Martens, mentioned in 2 of 4 answers, Blundstone in 1

Dr. Martens in 2 of 4Blundstone in 1 of 4

Follow Blundstone vs Dr. Martens and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dr. Martens was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Blundstone was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dr. Martens2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • R.M. Williams2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Timberland1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blundstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Red Wing1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Grenson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • UGG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hunter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about boot brands

4 answers

  • Asked ChatGPT

    “What are the best boot brands in the UK?”

    1. 1R.M. Williams
    2. 2Grenson
    3. 3Red Wing
    4. 4Dr. Martens
    5. 5Blundstone
    6. 6Timberland

  • Asked ChatGPT

    “Which Chelsea boots last the longest?”

    1. 1R.M. Williams

  • Asked ChatGPT

    “What are good waterproof boots for walking in the UK?”

    1. Searched Google, AI Overview

      “chelsea boots”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “boots for women”

      1. 1Dr. Martens

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

    Is Blundstone or Dr. Martens more popular in search?

    This chart shows how often people search Google for Blundstone and Dr. Martens by name. Each line represents a brand's share of searches for all eight boot brands we track, month by month, from searches in United Kingdom.

    Blundstone and Dr. Martens among boot brands in the United Kingdom, by month

    Share of searches by month for Dr. Martens, Blundstone. The figures are in the table below the chart.

    View monthly share of searches table
    MonthDr. MartensUGGTimberlandHunterBlundstoneR.M. WilliamsRed WingGrenson
    Oct 202540.9%27.3%15%3.7%5.5%3.7%3%0.9%
    Nov 202542.1%28.1%15.4%3.1%4.6%3.8%2.1%0.76%
    Dec 202541.5%27.8%15.2%3.1%4.6%4.6%2.5%0.75%
    Jan 202646.4%20.8%17%3.4%5.1%3.4%2.8%1%
    Feb 202652.1%12.8%15.7%3.8%5.8%5.8%3.1%0.93%
    Mar 202658.7%7.9%14.5%2.9%5.3%6.5%3.5%0.7%
    Apr 202661.8%6.8%12.4%2.5%5.5%6.8%3.7%0.6%
    May 202664%4.7%12.8%2.1%5.7%7%3.1%0.5%
    Jun 202660.9%5.5%12.2%2.4%5.5%10%3%0.59%
    Jul 202665.4%7.2%10.7%2.6%3.9%7.2%2.6%0.4%
    Aug 202655.9%13.8%13.8%4.1%4.1%5%2.8%0.53%
    Sep 202646.8%20.9%14.1%6.3%4.2%4.2%2.8%0.68%

    How has the Blundstone and Dr. Martens comparison changed over the last 12 months?

    3 findings

    How did search popularity change for United Kingdom boot brands in September 2026?

    3 changes

    1. In September 2026, Hunter overtook R.M. Williams and Blundstone to rank 4th among boot brands in the United Kingdom, with 6.3% of the searches.

    2. In September 2026, Dr. Martens lost share of searches among boot brands in the United Kingdom, from 55.9% to 46.8%.

    3. Estimated monthly branded searches for Blundstone in the United Kingdom fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Blundstone’s and Dr. Martens’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Blundstone

    1 branded search term

    • blundstone

    Dr. Martens

    1 branded search term

    • dr martens

    How the Brand Demand Index is measured

    Other head-to-heads among boot brands

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free