Blundstone vs UGG:Which is more popular?
In September 2026, UGG had more branded searches than Blundstone among boot brands in the United Kingdom. UGG had about 110,000 branded searches, while Blundstone had 22,200. UGG made up 20.9% of all boot brand searches we track, and Blundstone accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about boot brands, Blundstone appeared in one of the four answers and UGG in none.
Who do people search for more?
UGG, about 5 searches for every 1 for Blundstone
Who does AI mention more?
Blundstone, mentioned in 1 of 4 answers, UGG in 0
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Top boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Blundstone was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. UGG did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dr. Martens2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
R.M. Williams2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Timberland1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Blundstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Red Wing1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grenson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- UGG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hunter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boot brands
4 answers
Asked ChatGPT
“What are the best boot brands in the UK?”
Asked ChatGPT
“Which Chelsea boots last the longest?”
Asked ChatGPT
“What are good waterproof boots for walking in the UK?”
Searched Google, AI Overview
“chelsea boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“boots for women”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Blundstone or UGG more popular in search?
This chart shows how often people search Google for Blundstone and UGG by name. Each line represents a brand's share of searches for all eight boot brands we track, month by month, from searches in United Kingdom.
Share of searches by month for UGG, Blundstone. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | UGG | Timberland | Hunter | Blundstone | R.M. Williams | Red Wing | Grenson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 27.3% | 15% | 3.7% | 5.5% | 3.7% | 3% | 0.9% |
| Nov 2025 | 42.1% | 28.1% | 15.4% | 3.1% | 4.6% | 3.8% | 2.1% | 0.76% |
| Dec 2025 | 41.5% | 27.8% | 15.2% | 3.1% | 4.6% | 4.6% | 2.5% | 0.75% |
| Jan 2026 | 46.4% | 20.8% | 17% | 3.4% | 5.1% | 3.4% | 2.8% | 1% |
| Feb 2026 | 52.1% | 12.8% | 15.7% | 3.8% | 5.8% | 5.8% | 3.1% | 0.93% |
| Mar 2026 | 58.7% | 7.9% | 14.5% | 2.9% | 5.3% | 6.5% | 3.5% | 0.7% |
| Apr 2026 | 61.8% | 6.8% | 12.4% | 2.5% | 5.5% | 6.8% | 3.7% | 0.6% |
| May 2026 | 64% | 4.7% | 12.8% | 2.1% | 5.7% | 7% | 3.1% | 0.5% |
| Jun 2026 | 60.9% | 5.5% | 12.2% | 2.4% | 5.5% | 10% | 3% | 0.59% |
| Jul 2026 | 65.4% | 7.2% | 10.7% | 2.6% | 3.9% | 7.2% | 2.6% | 0.4% |
| Aug 2026 | 55.9% | 13.8% | 13.8% | 4.1% | 4.1% | 5% | 2.8% | 0.53% |
| Sep 2026 | 46.8% | 20.9% | 14.1% | 6.3% | 4.2% | 4.2% | 2.8% | 0.68% |
How has the Blundstone and UGG comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Blundstone took it in May 2026, UGG took it in July 2026.
- Across the 12 months ending September 2026, Blundstone’s share of searches among boot brands in the United Kingdom moved from 5.5% to 4.2%, and its estimated monthly branded searches moved from 40.5K to 22.2K.
- Across the 12 months ending September 2026, UGG’s share of searches among boot brands in the United Kingdom moved from 27.3% to 20.9%, and its estimated monthly branded searches moved from 201K to 110K.
How did search popularity change for United Kingdom boot brands in September 2026?
3 changes
In September 2026, UGG overtook Timberland to rank 2nd among boot brands in the United Kingdom, with 20.9% of the searches.
In September 2026, Hunter overtook R.M. Williams and Blundstone to rank 4th among boot brands in the United Kingdom, with 6.3% of the searches.
Estimated monthly branded searches for Blundstone in the United Kingdom fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Blundstone’s and UGG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blundstone
1 branded search term
- blundstone
UGG
1 branded search term
- ugg boots
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