Boot brands in the United Kingdom:Which are most popular?

Name: Boot brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Dr. Martens was the most searched boot brand in the United Kingdom, accounting for 46.8% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Dr. Martens and R.M. Williams were mentioned most often, in two of the four answers.

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Top boot brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Dr. Martens and R.M. Williams were mentioned most often, in two of the four answers. UGG, which ranked second in searches, was not mentioned at all.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Dr. Martens	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
R.M. Williams	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Timberland	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Blundstone	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Red Wing	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Grenson	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
UGG	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Hunter	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Dr. Martens2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
R.M. Williams2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Timberland1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blundstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Red Wing1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grenson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
UGG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hunter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about boot brands

4 answers

Asked ChatGPT
“What are the best boot brands in the UK?”
1. 1R.M. Williams
2. 2Grenson
3. 3Red Wing
4. 4Dr. Martens
5. 5Blundstone
6. 6Timberland
Asked ChatGPT
“Which Chelsea boots last the longest?”
1. 1R.M. Williams
Asked ChatGPT
“What are good waterproof boots for walking in the UK?”
Searched Google, AI Overview
“chelsea boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“boots for women”
1. 1Dr. Martens

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which boot brands do people search for most?

This chart shows how often people search Google for each boot brand by name. Each line represents a brand's share of searches for all eight boot brands we track, month by month, from searches in United Kingdom.

Share of searches among boot brands in the United Kingdom, by month

Month	Dr. Martens	UGG	Timberland	Hunter	Blundstone	R.M. Williams	Red Wing	Grenson
Oct 2025	40.9%	27.3%	15%	3.7%	5.5%	3.7%	3%	0.9%
Nov 2025	42.1%	28.1%	15.4%	3.1%	4.6%	3.8%	2.1%	0.76%
Dec 2025	41.5%	27.8%	15.2%	3.1%	4.6%	4.6%	2.5%	0.75%
Jan 2026	46.4%	20.8%	17%	3.4%	5.1%	3.4%	2.8%	1%
Feb 2026	52.1%	12.8%	15.7%	3.8%	5.8%	5.8%	3.1%	0.93%
Mar 2026	58.7%	7.9%	14.5%	2.9%	5.3%	6.5%	3.5%	0.7%
Apr 2026	61.8%	6.8%	12.4%	2.5%	5.5%	6.8%	3.7%	0.6%
May 2026	64%	4.7%	12.8%	2.1%	5.7%	7%	3.1%	0.5%
Jun 2026	60.9%	5.5%	12.2%	2.4%	5.5%	10%	3%	0.59%
Jul 2026	65.4%	7.2%	10.7%	2.6%	3.9%	7.2%	2.6%	0.4%
Aug 2026	55.9%	13.8%	13.8%	4.1%	4.1%	5%	2.8%	0.53%
Sep 2026	46.8%	20.9%	14.1%	6.3%	4.2%	4.2%	2.8%	0.68%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Dr. Martens	46.8%	246K	+22.4%	-9.1 points
2, moved from 3rd to 2nd	UGG	20.9%	110K	+122.2%	+7.1 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Timberland	14.1%	74K	+49.5%	+0.3 pointsmoved from 2nd to 3rd
4, moved from 6th to 4th	Hunter	6.3%	33.1K	+123.6%	+2.2 pointsmoved from 6th to 4th
5, held 5th	Blundstone	4.2%	22.2K	+50%	+0.1 points
6, moved from 4th to 6th	R.M. Williams	4.2%	22.2K	+22.7%	-0.8 pointsmoved from 4th to 6th
7, held 7th	Red Wing	2.8%	14.8K	+49.5%	+0.1 points
8, held 8th	Grenson	0.68%	3.6K	+89.5%	+0.2 points

1.Dr. Martens
46.8%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share -9.1 points.
2.UGG
20.9%
Moved from 3rd to 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +7.1 points.
3.Timberland
14.1%
Moved from 2nd to 3rd. 74K estimated branded searches, +49.5% vs prior month. Share +0.3 points.
4.Hunter
6.3%
Moved from 6th to 4th. 33.1K estimated branded searches, +123.6% vs prior month. Share +2.2 points.
5.Blundstone
4.2%
Held 5th. 22.2K estimated branded searches, +50% vs prior month. Share +0.1 points.
6.R.M. Williams
4.2%
Moved from 4th to 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share -0.8 points.
7.Red Wing
2.8%
Held 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.
8.Grenson
0.68%
Held 8th. 3.6K estimated branded searches, +89.5% vs prior month. Share +0.2 points.

Which brand is most popular in search among boot brands in the United Kingdom?

8 brands

In September 2026, Dr. Martens was the most searched among boot brands in the United Kingdom, with an estimated 246K branded searches, 46.8% of all searches for the eight we track. UGG is in 2nd place, 25.9 percentage points behind at 20.9%.

United Kingdom boot brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Dr. Martens	40.9% → 46.8%	65.4%Jul 2026	40.9%Oct 2025	1st
UGG	27.3% → 20.9%	28.1%Nov 2025	4.7%May 2026	2nd
Timberland	15% → 14.1%	17%Jan 2026	10.7%Jul 2026	3rd
Hunter	3.7% → 6.3%	6.3%Sep 2026	2.1%May 2026	5th → 4th
Blundstone	5.5% → 4.2%	5.8%Feb 2026	3.9%Jul 2026	4th → 5th
R.M. Williams	3.7% → 4.2%	10%Jun 2026	3.4%Jan 2026	6th
Red Wing	3% → 2.8%	3.7%Apr 2026	2.1%Nov 2025	7th
Grenson	0.9% → 0.68%	1%Jan 2026	0.4%Jul 2026	8th

Each finding as a sentence

Across the 12 months ending September 2026, Dr. Martens’ share of searches among boot brands in the United Kingdom increased from 40.9% to 46.8%.
Across the 12 months ending September 2026, UGG’s share of searches among boot brands in the United Kingdom decreased from 27.3% to 20.9%.
Across the 12 months ending September 2026, Timberland’s share of searches among boot brands in the United Kingdom decreased from 15% to 14.1%.
Across the 12 months ending September 2026, Hunter’s share of searches among boot brands in the United Kingdom increased from 3.7% to 6.3%.
Across the 12 months ending September 2026, Blundstone’s share of searches among boot brands in the United Kingdom decreased from 5.5% to 4.2%.
Across the 12 months ending September 2026, R.M. Williams’ share of searches among boot brands in the United Kingdom increased from 3.7% to 4.2%.
Across the 12 months ending September 2026, Dr. Martens’ share of searches among boot brands in the United Kingdom peaked at 65.4% in July 2026 and was lowest at 40.9% in October 2025.
Across the 12 months ending September 2026, UGG’s share of searches among boot brands in the United Kingdom peaked at 28.1% in November 2025 and was lowest at 4.7% in May 2026.
Across the 12 months ending September 2026, Timberland’s share of searches among boot brands in the United Kingdom peaked at 17% in January 2026 and was lowest at 10.7% in July 2026.
Across the 12 months ending September 2026, Hunter’s share of searches among boot brands in the United Kingdom peaked at 6.3% in September 2026 and was lowest at 2.1% in May 2026.
Across the 12 months ending September 2026, Blundstone’s share of searches among boot brands in the United Kingdom peaked at 5.8% in February 2026 and was lowest at 3.9% in July 2026.
Across the 12 months ending September 2026, R.M. Williams’ share of searches among boot brands in the United Kingdom peaked at 10% in June 2026 and was lowest at 3.4% in January 2026.
Across the 12 months ending September 2026, Red Wing’s share of searches among boot brands in the United Kingdom peaked at 3.7% in April 2026 and was lowest at 2.1% in November 2025.
Across the 12 months ending September 2026, Hunter rose from 5th to 4th among boot brands in the United Kingdom.
Across the 12 months ending September 2026, Blundstone fell from 4th to 5th among boot brands in the United Kingdom.
Across the 12 months ending September 2026, Red Wing and Grenson held steady: their share of searches among boot brands in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom boot brands in September 2026?

8 changes

In September 2026, UGG overtook Timberland to rank 2nd among boot brands in the United Kingdom, with 20.9% of the searches.
In September 2026, Hunter overtook R.M. Williams and Blundstone to rank 4th among boot brands in the United Kingdom, with 6.3% of the searches.
In September 2026, Dr. Martens lost share of searches among boot brands in the United Kingdom, from 55.9% to 46.8%.
In September 2026, R.M. Williams lost share of searches among boot brands in the United Kingdom, from 5% to 4.2%.
Estimated monthly branded searches for Grenson in the United Kingdom fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
Estimated monthly branded searches for Blundstone in the United Kingdom fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.
Estimated monthly branded searches for Red Wing in the United Kingdom fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.
Estimated monthly branded searches for Timberland in the United Kingdom fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

How are branded searches counted for boot brands?

8 search terms

Each brand's share of searches among boot brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.