How popular isHunter?
In September 2026, people searched for Hunter by name about 33,100 times in the United Kingdom, a 22.1% increase from the previous year. These searches made up 6.3% of all United Kingdom boot brand searches, placing Hunter fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about boot brands, Hunter did not appear in any of the answers.
Hunter is the fourth most searched of 8 competitors.
Dr. MartensShare of searches 46.8%Mentioned in 2 of 4 AI answers
UGGShare of searches 20.9%Mentioned in 0 of 4 AI answers
TimberlandShare of searches 14.1%Mentioned in 1 of 4 AI answers
HunterShare of searches 6.3%Mentioned in 0 of 4 AI answers
BlundstoneShare of searches 4.2%Mentioned in 1 of 4 AI answers
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Top boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hunter did not appear in any of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dr. Martens2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
R.M. Williams2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Timberland1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Blundstone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Red Wing1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Grenson1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- UGG0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Hunter0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about boot brands
4 answers
Asked ChatGPT
“What are the best boot brands in the UK?”
Asked ChatGPT
“Which Chelsea boots last the longest?”
Asked ChatGPT
“What are good waterproof boots for walking in the UK?”
Searched Google, AI Overview
“chelsea boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“boots for women”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which boot brands compete with Hunter?
Share of searches by month for Dr. Martens, UGG, Timberland, Hunter, Blundstone, R.M. Williams, Red Wing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | UGG | Timberland | Hunter | Blundstone | R.M. Williams | Red Wing | Grenson |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 27.3% | 15% | 3.7% | 5.5% | 3.7% | 3% | 0.9% |
| Nov 2025 | 42.1% | 28.1% | 15.4% | 3.1% | 4.6% | 3.8% | 2.1% | 0.76% |
| Dec 2025 | 41.5% | 27.8% | 15.2% | 3.1% | 4.6% | 4.6% | 2.5% | 0.75% |
| Jan 2026 | 46.4% | 20.8% | 17% | 3.4% | 5.1% | 3.4% | 2.8% | 1% |
| Feb 2026 | 52.1% | 12.8% | 15.7% | 3.8% | 5.8% | 5.8% | 3.1% | 0.93% |
| Mar 2026 | 58.7% | 7.9% | 14.5% | 2.9% | 5.3% | 6.5% | 3.5% | 0.7% |
| Apr 2026 | 61.8% | 6.8% | 12.4% | 2.5% | 5.5% | 6.8% | 3.7% | 0.6% |
| May 2026 | 64% | 4.7% | 12.8% | 2.1% | 5.7% | 7% | 3.1% | 0.5% |
| Jun 2026 | 60.9% | 5.5% | 12.2% | 2.4% | 5.5% | 10% | 3% | 0.59% |
| Jul 2026 | 65.4% | 7.2% | 10.7% | 2.6% | 3.9% | 7.2% | 2.6% | 0.4% |
| Aug 2026 | 55.9% | 13.8% | 13.8% | 4.1% | 4.1% | 5% | 2.8% | 0.53% |
| Sep 2026 | 46.8% | 20.9% | 14.1% | 6.3% | 4.2% | 4.2% | 2.8% | 0.68% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.8% | 246K | +22.4% | -9.1 points | |
| 2, moved from 3rd to 2nd | 20.9% | 110K | +122.2% | +7.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 14.1% | 74K | +49.5% | +0.3 pointsmoved from 2nd to 3rd | |
| 4, moved from 6th to 4th | 6.3% | 33.1K | +123.6% | +2.2 pointsmoved from 6th to 4th | |
| 5, held 5th | 4.2% | 22.2K | +50% | +0.1 points | |
| 6, moved from 4th to 6th | 4.2% | 22.2K | +22.7% | -0.8 pointsmoved from 4th to 6th | |
| 7, held 7th | 2.8% | 14.8K | +49.5% | +0.1 points | |
| 8, held 8th | 0.68% | 3.6K | +89.5% | +0.2 points |
46.8%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share -9.1 points.
2.
UGG20.9%
Moved from 3rd to 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +7.1 points.
14.1%
Moved from 2nd to 3rd. 74K estimated branded searches, +49.5% vs prior month. Share +0.3 points.
4.
Hunter6.3%
Moved from 6th to 4th. 33.1K estimated branded searches, +123.6% vs prior month. Share +2.2 points.
4.2%
Held 5th. 22.2K estimated branded searches, +50% vs prior month. Share +0.1 points.
4.2%
Moved from 4th to 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share -0.8 points.
7.
Red Wing2.8%
Held 7th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.
8.
Grenson0.68%
Held 8th. 3.6K estimated branded searches, +89.5% vs prior month. Share +0.2 points.
Compare popularity between Hunter and its closest rivals
Every comparison with Hunter
7 comparisons
How has branded search demand for Hunter changed in the United Kingdom over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hunter in the United Kingdom rose from 27.1K to 33.1K.
- Across the 12 months ending September 2026, Hunter’s share of searches among boot brands in the United Kingdom increased from 3.7% to 6.3%.
- Across the 12 months ending September 2026, Hunter’s share of searches among boot brands in the United Kingdom peaked at 6.3% in September 2026 and was lowest at 2.1% in May 2026.
- Across the 12 months ending September 2026, Hunter rose from 5th to 4th among boot brands in the United Kingdom.
How did search popularity change for United Kingdom boot brands in September 2026?
6 changes
In September 2026, UGG overtook Timberland to rank 2nd among boot brands in the United Kingdom, with 20.9% of the searches.
In September 2026, Hunter overtook R.M. Williams and Blundstone to rank 4th among boot brands in the United Kingdom, with 6.3% of the searches.
In September 2026, Dr. Martens lost share of searches among boot brands in the United Kingdom, from 55.9% to 46.8%.
In September 2026, R.M. Williams lost share of searches among boot brands in the United Kingdom, from 5% to 4.2%.
Estimated monthly branded searches for Grenson in the United Kingdom fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
Estimated monthly branded searches for Blundstone in the United Kingdom fell 45.2% over 12 measured months, from 40.5K to 22.2K in September 2026.
How are Hunter’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Hunter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- hunter boots
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Is Hunter your brand?
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