BISSELL vs Vax:Which is more popular?
In September 2026, BISSELL had more branded searches than Vax among vacuum cleaner brands in the United Kingdom. BISSELL had about 5,400 branded searches, while Vax had 1,000. BISSELL made up 1.6% of all vacuum cleaner brand searches we track, and Vax accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about vacuum cleaner brands, Vax appeared in two of the five answers and BISSELL in one. BISSELL and Vax were each mentioned first in one of the two answers that named either.
Who do people search for more?
BISSELL, about 5 searches for every 1 for Vax
Who does AI mention more?
Vax, mentioned in 2 of 5 answers, BISSELL in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top vacuum cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vax was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BISSELL was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BISSELL and Vax were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Henry3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hoover3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Vax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
iRobot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roborock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Eufy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vacuum cleaner brands
5 answers
Asked ChatGPT
“Which vacuum cleaner should I buy in the UK?”
Asked ChatGPT
“What are the best vacuum cleaner brands?”
Asked ChatGPT
“What is the best cordless vacuum cleaner?”
Searched Google, AI Overview
“vacuum cleaner”
Searched Google, AI Overview
“cordless vacuum cleaner”
- 1Vax
- 1
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is BISSELL or Vax more popular in search?
This chart shows how often people search Google for BISSELL and Vax by name. Each line represents a brand's share of searches for all 13 vacuum cleaner brands we track, month by month, from searches in United Kingdom.
Share of searches by month for BISSELL, Vax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Henry | Shark | Dyson | iRobot | Miele | Roborock | Hoover | Eufy | Gtech | BISSELL | Ecovacs | Vax | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.4% | 14.8% | 14.8% | 8% | 6.6% | 4.4% | 3.6% | 2% | 2% | 1.6% | 1.1% | 0.3% | 0.3% |
| Nov 2025 | 37.8% | 16.9% | 13.9% | 6.9% | 6.2% | 6.2% | 3.4% | 2.8% | 2.3% | 1.9% | 1.2% | 0.3% | 0.3% |
| Dec 2025 | 42.4% | 12.7% | 12.7% | 9.5% | 5.7% | 5.7% | 3.1% | 3.1% | 2.1% | 1.4% | 0.93% | 0.26% | 0.26% |
| Jan 2026 | 44.2% | 13.3% | 13.3% | 5.9% | 5.9% | 4.8% | 4% | 3.2% | 2.7% | 1.4% | 0.78% | 0.35% | 0.24% |
| Feb 2026 | 45.8% | 13.7% | 11.2% | 6.1% | 6.1% | 4.1% | 4.1% | 2.7% | 2.7% | 1.8% | 0.81% | 0.44% | 0.3% |
| Mar 2026 | 42.3% | 12.7% | 12.7% | 6.9% | 7% | 4.6% | 4.6% | 3.1% | 2.5% | 1.7% | 1.1% | 0.41% | 0.28% |
| Apr 2026 | 43% | 15.8% | 12.9% | 5.7% | 5.8% | 3.9% | 3.9% | 3.2% | 2.6% | 1.4% | 1.4% | 0.32% | 0.28% |
| May 2026 | 42.6% | 15.6% | 12.8% | 6.9% | 5.7% | 3.8% | 3.8% | 2.6% | 3.1% | 1.4% | 1.1% | 0.32% | 0.28% |
| Jun 2026 | 44.2% | 13.3% | 13.3% | 5.9% | 4.8% | 4.8% | 4% | 4% | 2.7% | 1.2% | 1.4% | 0.29% | 0.19% |
| Jul 2026 | 40.4% | 14.9% | 12.2% | 6.6% | 5.4% | 5.4% | 4.4% | 4.4% | 3% | 1.6% | 1.1% | 0.32% | 0.22% |
| Aug 2026 | 42.3% | 12.7% | 12.7% | 5.6% | 5.7% | 5.7% | 4.6% | 3.8% | 3.8% | 1.4% | 1.1% | 0.31% | 0.23% |
| Sep 2026 | 41.2% | 12.4% | 10.1% | 7.5% | 6.8% | 6.8% | 4.5% | 3.7% | 3.7% | 1.6% | 1.1% | 0.31% | 0.22% |
How has the BISSELL and Vax comparison changed over the last 12 months?
3 findings
- BISSELL was ahead of Vax in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BISSELL’s share of searches among vacuum cleaner brands in the United Kingdom held steady at 1.6%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Vax’s share of searches among vacuum cleaner brands in the United Kingdom moved from 0.3% to 0.31%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for United Kingdom vacuum cleaner brands in September 2026?
0 changes
Neither BISSELL nor Vax moved beyond provider rounding among vacuum cleaner brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BISSELL’s and Vax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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