Brandwave

Berkeley vs Taylor Wimpey:Which is more popular?

In September 2026, Taylor Wimpey had more branded searches than Berkeley among house builders in the United Kingdom. Taylor Wimpey had about 40,500 branded searches, while Berkeley had 8,800. Taylor Wimpey made up 15.8% of all house builder searches we track, and Berkeley accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about house builders, Berkeley and Taylor Wimpey each appeared in three of the five answers. Taylor Wimpey was mentioned before Berkeley in two out of three answers that named either.

Among house builders in the United Kingdom in September 2026

Who do people search for more?

Taylor Wimpey, about 5 searches for every 1 for Berkeley

Taylor Wimpey 40.5K searchesBerkeley 8.8K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Berkeley in 3 of 5Taylor Wimpey in 3 of 5

Who does AI recommend more?

Taylor Wimpey, named ahead of Berkeley in 2 of 3 answers

Taylor Wimpey first in 2Berkeley first in 1

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Top house builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Berkeley and Taylor Wimpey were each mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Taylor Wimpey was listed before Berkeley in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Redrow1st
  2. Bloor Homes2nd
  3. David Wilson Homes3rd
  4. Taylor Wimpey4th
  5. CALA Homes5th
  6. Berkeley6th
  7. Barratt Homes7th
  8. Bellway8th
  9. Miller Homes9th
  10. Persimmon Homes10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylor Wimpey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bellway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • David Wilson Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bloor Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CALA Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Berkeley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Persimmon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barratt Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about house builders

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Berkeley or Taylor Wimpey more popular in search?

This chart shows how often people search Google for Berkeley and Taylor Wimpey by name. Each line represents a brand's share of searches for all ten house builders we track, month by month, from searches in United Kingdom.

Berkeley and Taylor Wimpey among house builders in the United Kingdom, by month

Share of searches by month for Taylor Wimpey, Berkeley. The figures are in the table below the chart.

View monthly share of searches table
MonthPersimmon HomesTaylor WimpeyBarratt HomesBellwayDavid Wilson HomesRedrowBloor HomesMiller HomesCALA HomesBerkeley
Oct 202534.9%14%9.4%10.5%7.7%8.1%5.1%4.2%3.4%2.8%
Nov 202546.9%12.1%8.1%8%6.6%5.7%3.6%3.6%3%2.4%
Dec 202542.7%12.6%8.4%8.4%6.9%6.7%4.6%3.8%3.8%2.2%
Jan 202632.3%14.9%10%10.9%8.2%7.5%5.5%4.5%3.6%2.7%
Feb 202626%15.6%10.4%11.4%10.4%8.2%5.7%4.7%4.7%3.1%
Mar 202623.3%15.7%10.5%12.7%10.5%7.8%5.7%5.7%4.7%3.4%
Apr 202624.3%16.4%10.9%10.9%10.9%8.2%6%4.9%4%3.6%
May 202625.3%15.2%10.1%12.3%10.1%8%5.5%5.5%4.5%3.3%
Jun 202622.2%16.3%10.9%12.1%10.9%8.1%6%6%4%3.5%
Jul 202624.3%16.3%10.9%13.3%9%8.1%6%4.9%4%3.2%
Aug 202623.8%16%10.7%13%10.7%8%5.9%4.8%3.9%3.2%
Sep 202623.5%15.8%12.9%11.5%10.6%7.9%5.8%4.7%3.9%3.4%

How has the Berkeley and Taylor Wimpey comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom house builders in September 2026?

2 changes

  1. Estimated monthly branded searches for Taylor Wimpey in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  2. Estimated monthly branded searches for Berkeley in the United Kingdom fell 10.2% over 12 measured months, from 9.8K to 8.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Berkeley’s and Taylor Wimpey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Berkeley

2 branded search terms

  • berkeley group
  • berkeley homes

Taylor Wimpey

1 branded search term

  • taylor wimpey

How the Brand Demand Index is measured

Other head-to-heads among house builders

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