Berkeley vs Redrow:Which is more popular?
In September 2026, Redrow had more branded searches than Berkeley among house builders in the United Kingdom. Redrow had about 20,200 branded searches, while Berkeley had 8,800. Redrow made up 7.9% of all house builder searches we track, and Berkeley accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about house builders, Redrow appeared in four of the five answers and Berkeley in three. Redrow was mentioned before Berkeley in three out of four answers that named either.
Who do people search for more?
Redrow, about 2 searches for every 1 for Berkeley
Who does AI mention more?
Redrow, mentioned in 4 of 5 answers, Berkeley in 3
Who does AI recommend more?
Redrow, named ahead of Berkeley in 3 of 4 answers
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Top house builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Redrow was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Berkeley was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Redrow was listed before Berkeley in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Redrow1st
Bloor Homes2nd
David Wilson Homes3rd
Taylor Wimpey4th
CALA Homes5th
Berkeley6th
Barratt Homes7th
Bellway8th
Miller Homes9th
Persimmon Homes10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Redrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Taylor Wimpey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bellway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- David Wilson Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bloor Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CALA Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Berkeley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Persimmon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barratt Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Miller Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about house builders
5 answers
Asked ChatGPT
“Which house builder should I buy a new build home from in the UK?”
Asked ChatGPT
“What are the best house builders in the UK?”
Asked ChatGPT
“What's the best quality new build home builder in the UK?”
Searched Google, AI Overview
“new homes”
Searched Google, AI Overview
“new build homes”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Berkeley or Redrow more popular in search?
This chart shows how often people search Google for Berkeley and Redrow by name. Each line represents a brand's share of searches for all ten house builders we track, month by month, from searches in United Kingdom.
Share of searches by month for Redrow, Berkeley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Persimmon Homes | Taylor Wimpey | Barratt Homes | Bellway | David Wilson Homes | Redrow | Bloor Homes | Miller Homes | CALA Homes | Berkeley |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.9% | 14% | 9.4% | 10.5% | 7.7% | 8.1% | 5.1% | 4.2% | 3.4% | 2.8% |
| Nov 2025 | 46.9% | 12.1% | 8.1% | 8% | 6.6% | 5.7% | 3.6% | 3.6% | 3% | 2.4% |
| Dec 2025 | 42.7% | 12.6% | 8.4% | 8.4% | 6.9% | 6.7% | 4.6% | 3.8% | 3.8% | 2.2% |
| Jan 2026 | 32.3% | 14.9% | 10% | 10.9% | 8.2% | 7.5% | 5.5% | 4.5% | 3.6% | 2.7% |
| Feb 2026 | 26% | 15.6% | 10.4% | 11.4% | 10.4% | 8.2% | 5.7% | 4.7% | 4.7% | 3.1% |
| Mar 2026 | 23.3% | 15.7% | 10.5% | 12.7% | 10.5% | 7.8% | 5.7% | 5.7% | 4.7% | 3.4% |
| Apr 2026 | 24.3% | 16.4% | 10.9% | 10.9% | 10.9% | 8.2% | 6% | 4.9% | 4% | 3.6% |
| May 2026 | 25.3% | 15.2% | 10.1% | 12.3% | 10.1% | 8% | 5.5% | 5.5% | 4.5% | 3.3% |
| Jun 2026 | 22.2% | 16.3% | 10.9% | 12.1% | 10.9% | 8.1% | 6% | 6% | 4% | 3.5% |
| Jul 2026 | 24.3% | 16.3% | 10.9% | 13.3% | 9% | 8.1% | 6% | 4.9% | 4% | 3.2% |
| Aug 2026 | 23.8% | 16% | 10.7% | 13% | 10.7% | 8% | 5.9% | 4.8% | 3.9% | 3.2% |
| Sep 2026 | 23.5% | 15.8% | 12.9% | 11.5% | 10.6% | 7.9% | 5.8% | 4.7% | 3.9% | 3.4% |
How has the Berkeley and Redrow comparison changed over the last 12 months?
3 findings
- Redrow was ahead of Berkeley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Berkeley’s share of searches among house builders in the United Kingdom moved from 2.8% to 3.4%, and its estimated monthly branded searches moved from 9.8K to 8.8K.
- Across the 12 months ending September 2026, Redrow’s share of searches among house builders in the United Kingdom moved from 8.1% to 7.9%, and its estimated monthly branded searches moved from 28.8K to 20.2K.
How did search popularity change for United Kingdom house builders in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Berkeley’s and Redrow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among house builders
- Persimmon Homes vs Taylor Wimpey: compare popularity
- Persimmon Homes vs Barratt Homes: compare popularity
- Persimmon Homes vs Bellway: compare popularity
- Persimmon Homes vs David Wilson Homes: compare popularity
- Taylor Wimpey vs Barratt Homes: compare popularity
- Taylor Wimpey vs Bellway: compare popularity
Put your own brand in this comparison
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