Brandwave

Berkeley vs Bloor Homes:Which is more popular?

In September 2026, Bloor Homes had more branded searches than Berkeley among house builders in the United Kingdom. Bloor Homes had about 14,800 branded searches, while Berkeley had 8,800. Bloor Homes made up 5.8% of all house builder searches we track, and Berkeley accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about house builders, Berkeley and Bloor Homes each appeared in three of the five answers. Bloor Homes was mentioned before Berkeley in three out of five answers.

Among house builders in the United Kingdom in September 2026

Who do people search for more?

Bloor Homes, about 68% more searches than Berkeley

Bloor Homes 14.8K searchesBerkeley 8.8K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Berkeley in 3 of 5Bloor Homes in 3 of 5

Who does AI recommend more?

Bloor Homes, named ahead of Berkeley in 3 of 5 answers

Bloor Homes first in 3Berkeley first in 2

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Top house builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Berkeley was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Bloor Homes was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bloor Homes was listed before Berkeley in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Redrow1st
  2. Bloor Homes2nd
  3. David Wilson Homes3rd
  4. Taylor Wimpey4th
  5. CALA Homes5th
  6. Berkeley6th
  7. Barratt Homes7th
  8. Bellway8th
  9. Miller Homes9th
  10. Persimmon Homes10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Redrow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taylor Wimpey3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bellway3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • David Wilson Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bloor Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CALA Homes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Berkeley3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Persimmon Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barratt Homes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miller Homes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about house builders

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Berkeley or Bloor Homes more popular in search?

This chart shows how often people search Google for Berkeley and Bloor Homes by name. Each line represents a brand's share of searches for all ten house builders we track, month by month, from searches in United Kingdom.

Berkeley and Bloor Homes among house builders in the United Kingdom, by month

Share of searches by month for Bloor Homes, Berkeley. The figures are in the table below the chart.

View monthly share of searches table
MonthPersimmon HomesTaylor WimpeyBarratt HomesBellwayDavid Wilson HomesRedrowBloor HomesMiller HomesCALA HomesBerkeley
Oct 202534.9%14%9.4%10.5%7.7%8.1%5.1%4.2%3.4%2.8%
Nov 202546.9%12.1%8.1%8%6.6%5.7%3.6%3.6%3%2.4%
Dec 202542.7%12.6%8.4%8.4%6.9%6.7%4.6%3.8%3.8%2.2%
Jan 202632.3%14.9%10%10.9%8.2%7.5%5.5%4.5%3.6%2.7%
Feb 202626%15.6%10.4%11.4%10.4%8.2%5.7%4.7%4.7%3.1%
Mar 202623.3%15.7%10.5%12.7%10.5%7.8%5.7%5.7%4.7%3.4%
Apr 202624.3%16.4%10.9%10.9%10.9%8.2%6%4.9%4%3.6%
May 202625.3%15.2%10.1%12.3%10.1%8%5.5%5.5%4.5%3.3%
Jun 202622.2%16.3%10.9%12.1%10.9%8.1%6%6%4%3.5%
Jul 202624.3%16.3%10.9%13.3%9%8.1%6%4.9%4%3.2%
Aug 202623.8%16%10.7%13%10.7%8%5.9%4.8%3.9%3.2%
Sep 202623.5%15.8%12.9%11.5%10.6%7.9%5.8%4.7%3.9%3.4%

How has the Berkeley and Bloor Homes comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom house builders in September 2026?

2 changes

  1. Estimated monthly branded searches for Bloor Homes in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  2. Estimated monthly branded searches for Berkeley in the United Kingdom fell 10.2% over 12 measured months, from 9.8K to 8.8K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Berkeley’s and Bloor Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Berkeley

2 branded search terms

  • berkeley group
  • berkeley homes

Bloor Homes

1 branded search term

  • bloor homes

How the Brand Demand Index is measured

Other head-to-heads among house builders

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