Beaverbrooks vs H.Samuel:Which is more popular?
In September 2026, H.Samuel had more branded searches than Beaverbrooks among jewellers in the United Kingdom. H.Samuel had about 246,000 branded searches, while Beaverbrooks had 135,000. H.Samuel made up 27.8% of all jeweller searches we track, and Beaverbrooks accounted for 15.2%. When we asked ChatGPT and Google AI Overviews about jewellers, H.Samuel appeared in three of the five answers and Beaverbrooks in two. H.Samuel was mentioned before Beaverbrooks in every answer.
Who do people search for more?
H.Samuel, about 82% more searches than Beaverbrooks
Who does AI mention more?
H.Samuel, mentioned in 3 of 5 answers, Beaverbrooks in 2
Who does AI recommend more?
H.Samuel, named ahead of Beaverbrooks in every answer
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Top jewellers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, H.Samuel was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Beaverbrooks was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. H.Samuel was listed before Beaverbrooks in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- H.Samuel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ernest Jones3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Warren James2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beaverbrooks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goldsmiths0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellers
5 answers
Asked ChatGPT
“Where should I buy an engagement ring in the UK?”
Asked ChatGPT
“What are the best jewellers in the UK?”
Asked ChatGPT
“Which high street jeweller in the UK has the best value?”
Searched Google, AI Overview
“jewellers”
Searched Google, AI Overview
“engagement rings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Beaverbrooks or H.Samuel more popular in search?
This chart shows how often people search Google for Beaverbrooks and H.Samuel by name. Each line represents a brand's share of searches for all six jeweller brands we track, month by month, from searches in United Kingdom.
Share of searches by month for H.Samuel, Beaverbrooks. The figures are in the table below the chart.
View monthly share of searches table
| Month | H.Samuel | Warren James | Pandora | Beaverbrooks | Ernest Jones | Goldsmiths |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 23.4% | 20.8% | 15.7% | 10.4% | 1.1% |
| Nov 2025 | 22.4% | 27.4% | 29% | 12.2% | 8.2% | 0.76% |
| Dec 2025 | 23.9% | 29.3% | 21% | 16% | 8.8% | 0.93% |
| Jan 2026 | 26.7% | 21.8% | 23.4% | 14.6% | 12% | 1.5% |
| Feb 2026 | 28.4% | 23.2% | 20.8% | 15.6% | 10.5% | 1.6% |
| Mar 2026 | 27.3% | 22.3% | 23.9% | 15% | 10% | 1.5% |
| Apr 2026 | 30.9% | 20.7% | 18.5% | 16.9% | 11.4% | 1.7% |
| May 2026 | 28.9% | 23.6% | 17.3% | 15.8% | 12.9% | 1.6% |
| Jun 2026 | 27.8% | 22.7% | 20.3% | 15.2% | 12.4% | 1.5% |
| Jul 2026 | 26.9% | 22% | 19.6% | 18% | 12% | 1.5% |
| Aug 2026 | 31.1% | 20.8% | 18.3% | 17% | 11.4% | 1.5% |
| Sep 2026 | 27.8% | 22.7% | 20.3% | 15.2% | 12.4% | 1.6% |
How has the Beaverbrooks and H.Samuel comparison changed over the last 12 months?
3 findings
- H.Samuel was ahead of Beaverbrooks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beaverbrooks’ share of searches among jewellers in the United Kingdom moved from 15.7% to 15.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, H.Samuel’s share of searches among jewellers in the United Kingdom moved from 28.6% to 27.8%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for United Kingdom jewellers in September 2026?
2 changes
In September 2026, H.Samuel lost share of searches among jewellers in the United Kingdom, from 31.1% to 27.8%.
In September 2026, Beaverbrooks lost share of searches among jewellers in the United Kingdom, from 17% to 15.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beaverbrooks’ and H.Samuel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beaverbrooks
1 branded search term
- beaverbrooks
H.Samuel
1 branded search term
- h samuel
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