Jewellers in the United Kingdom:Which are most popular?

Name: Jewellers in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, H.Samuel was the most searched jeweller brand in the United Kingdom, accounting for 27.8% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, H.Samuel and Ernest Jones were mentioned most often, in three of the five answers. H.Samuel and Warren James tied as the most recommended.

Follow jewellers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top jewellers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, H.Samuel and Ernest Jones were mentioned most often, in three of the five answers. H.Samuel and Warren James tied as the most recommended. Ernest Jones was third. Pandora, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
H.Samuel	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Ernest Jones	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Warren James	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Beaverbrooks	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Pandora	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Goldsmiths	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

H.Samuel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ernest Jones3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Warren James2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beaverbrooks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goldsmiths0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellers

5 answers

Asked ChatGPT
“Where should I buy an engagement ring in the UK?”
1. 1Ernest Jones
Asked ChatGPT
“What are the best jewellers in the UK?”
Asked ChatGPT
“Which high street jeweller in the UK has the best value?”
Searched Google, AI Overview
“jewellers”
Searched Google, AI Overview
“engagement rings”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which jewellers do people search for most?

This chart shows how often people search Google for each jeweller brand by name. Each line represents a brand's share of searches for all six jeweller brands we track, month by month, from searches in United Kingdom.

Share of searches among jewellers in the United Kingdom, by month

Month	H.Samuel	Warren James	Pandora	Beaverbrooks	Ernest Jones	Goldsmiths
Oct 2025	28.6%	23.4%	20.8%	15.7%	10.4%	1.1%
Nov 2025	22.4%	27.4%	29%	12.2%	8.2%	0.76%
Dec 2025	23.9%	29.3%	21%	16%	8.8%	0.93%
Jan 2026	26.7%	21.8%	23.4%	14.6%	12%	1.5%
Feb 2026	28.4%	23.2%	20.8%	15.6%	10.5%	1.6%
Mar 2026	27.3%	22.3%	23.9%	15%	10%	1.5%
Apr 2026	30.9%	20.7%	18.5%	16.9%	11.4%	1.7%
May 2026	28.9%	23.6%	17.3%	15.8%	12.9%	1.6%
Jun 2026	27.8%	22.7%	20.3%	15.2%	12.4%	1.5%
Jul 2026	26.9%	22%	19.6%	18%	12%	1.5%
Aug 2026	31.1%	20.8%	18.3%	17%	11.4%	1.5%
Sep 2026	27.8%	22.7%	20.3%	15.2%	12.4%	1.6%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	H.Samuel	27.8%	246K	-18.3%	-3.3 points
2, held 2nd	Warren James	22.7%	201K	0%	+1.9 points
3, held 3rd	Pandora	20.3%	180K	+1.5%	+2 points
4, held 4th	Beaverbrooks	15.2%	135K	-18.2%	-1.8 points
5, held 5th	Ernest Jones	12.4%	110K	0%	+1.1 points
6, held 6th	Goldsmiths	1.6%	14.3K	0%	+0.1 points

1.H.Samuel
27.8%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -3.3 points.
2.Warren James
22.7%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +1.9 points.
3.Pandora
20.3%
Held 3rd. 180K estimated branded searches, +1.5% vs prior month. Share +2 points.
4.Beaverbrooks
15.2%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
5.Ernest Jones
12.4%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share +1.1 points.
6.Goldsmiths
1.6%
Held 6th. 14.3K estimated branded searches, 0% vs prior month. Share +0.1 points.

Which brand is most popular in search among jewellers in the United Kingdom?

6 brands

In September 2026, H.Samuel was the most searched among jeweller brands in the United Kingdom, with an estimated 246K branded searches, 27.8% of all searches for the six we track. Warren James is in 2nd place, 5.1 percentage points behind at 22.7%.

United Kingdom jewellers, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
H.Samuel	28.6% → 27.8%	31.1%Aug 2026	22.4%Nov 2025	1st
Warren James	23.4% → 22.7%	29.3%Dec 2025	20.7%Apr 2026	2nd
Pandora	20.8% → 20.3%	29%Nov 2025	17.3%May 2026	3rd
Beaverbrooks	15.7% → 15.2%	18%Jul 2026	12.2%Nov 2025	4th
Ernest Jones	10.4% → 12.4%	12.9%May 2026	8.2%Nov 2025	5th
Goldsmiths	1.1% → 1.6%	1.7%Apr 2026	0.76%Nov 2025	6th

Each finding as a sentence

Across the 12 months ending September 2026, H.Samuel’s share of searches among jewellers in the United Kingdom decreased from 28.6% to 27.8%.
Across the 12 months ending September 2026, Warren James’ share of searches among jewellers in the United Kingdom decreased from 23.4% to 22.7%.
Across the 12 months ending September 2026, Pandora’s share of searches among jewellers in the United Kingdom decreased from 20.8% to 20.3%.
Across the 12 months ending September 2026, Ernest Jones’ share of searches among jewellers in the United Kingdom increased from 10.4% to 12.4%.
Across the 12 months ending September 2026, H.Samuel’s share of searches among jewellers in the United Kingdom peaked at 31.1% in August 2026 and was lowest at 22.4% in November 2025.
Across the 12 months ending September 2026, Warren James’ share of searches among jewellers in the United Kingdom peaked at 29.3% in December 2025 and was lowest at 20.7% in April 2026.
Across the 12 months ending September 2026, Pandora’s share of searches among jewellers in the United Kingdom peaked at 29% in November 2025 and was lowest at 17.3% in May 2026.
Across the 12 months ending September 2026, Beaverbrooks’ share of searches among jewellers in the United Kingdom peaked at 18% in July 2026 and was lowest at 12.2% in November 2025.
Across the 12 months ending September 2026, Ernest Jones’ share of searches among jewellers in the United Kingdom peaked at 12.9% in May 2026 and was lowest at 8.2% in November 2025.
Across the 12 months ending September 2026, Beaverbrooks and Goldsmiths held steady: their share of searches among jewellers in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom jewellers in September 2026?

6 changes

In September 2026, Pandora gained share of searches among jewellers in the United Kingdom, from 18.3% to 20.3%.
In September 2026, Warren James gained share of searches among jewellers in the United Kingdom, from 20.8% to 22.7%.
In September 2026, Ernest Jones gained share of searches among jewellers in the United Kingdom, from 11.4% to 12.4%.
In September 2026, H.Samuel lost share of searches among jewellers in the United Kingdom, from 31.1% to 27.8%.
In September 2026, Beaverbrooks lost share of searches among jewellers in the United Kingdom, from 17% to 15.2%.
Estimated monthly branded searches for Goldsmiths in the United Kingdom rose 19.2% over 12 measured months, from 12K to 14.3K in September 2026.

How are branded searches counted for jewellers?

8 search terms

Each brand's share of searches among jewellers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.