Brandwave

Beaverbrooks vs Pandora:Which is more popular?

In September 2026, Pandora had more branded searches than Beaverbrooks among jewellers in the United Kingdom. Pandora had about 180,000 branded searches, while Beaverbrooks had 135,000. Pandora made up 20.3% of all jeweller searches we track, and Beaverbrooks accounted for 15.2%. When we asked ChatGPT and Google AI Overviews about jewellers, Beaverbrooks appeared in two of the five answers and Pandora in none.

Among jewellers in the United Kingdom in September 2026

Who do people search for more?

Pandora, about 33% more searches than Beaverbrooks

Pandora 180K searchesBeaverbrooks 135K searches

Who does AI mention more?

Beaverbrooks, mentioned in 2 of 5 answers, Pandora in 0

Beaverbrooks in 2 of 5Pandora in 0 of 5

Who does AI recommend more?

Beaverbrooks, the only one of the two named

Beaverbrooks first in 2Pandora never named

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Top jewellers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beaverbrooks was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pandora did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. H.Samuel1st
  2. Warren James1st
  3. Ernest Jones3rd
  4. Beaverbrooks4th
  5. Pandora–
  6. Goldsmiths–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • H.Samuel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ernest Jones3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Warren James2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beaverbrooks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goldsmiths0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jewellers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Beaverbrooks or Pandora more popular in search?

This chart shows how often people search Google for Beaverbrooks and Pandora by name. Each line represents a brand's share of searches for all six jeweller brands we track, month by month, from searches in United Kingdom.

Beaverbrooks and Pandora among jewellers in the United Kingdom, by month

Share of searches by month for Pandora, Beaverbrooks. The figures are in the table below the chart.

View monthly share of searches table
MonthH.SamuelWarren JamesPandoraBeaverbrooksErnest JonesGoldsmiths
Oct 202528.6%23.4%20.8%15.7%10.4%1.1%
Nov 202522.4%27.4%29%12.2%8.2%0.76%
Dec 202523.9%29.3%21%16%8.8%0.93%
Jan 202626.7%21.8%23.4%14.6%12%1.5%
Feb 202628.4%23.2%20.8%15.6%10.5%1.6%
Mar 202627.3%22.3%23.9%15%10%1.5%
Apr 202630.9%20.7%18.5%16.9%11.4%1.7%
May 202628.9%23.6%17.3%15.8%12.9%1.6%
Jun 202627.8%22.7%20.3%15.2%12.4%1.5%
Jul 202626.9%22%19.6%18%12%1.5%
Aug 202631.1%20.8%18.3%17%11.4%1.5%
Sep 202627.8%22.7%20.3%15.2%12.4%1.6%

How has the Beaverbrooks and Pandora comparison changed over the last 12 months?

3 findings
  • Pandora was ahead of Beaverbrooks in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beaverbrooks’ share of searches among jewellers in the United Kingdom moved from 15.7% to 15.2%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 12 months ending September 2026, Pandora’s share of searches among jewellers in the United Kingdom moved from 20.8% to 20.3%, and its estimated monthly branded searches moved from 219K to 180K.

How did search popularity change for United Kingdom jewellers in September 2026?

2 changes

  1. In September 2026, Pandora gained share of searches among jewellers in the United Kingdom, from 18.3% to 20.3%.

  2. In September 2026, Beaverbrooks lost share of searches among jewellers in the United Kingdom, from 17% to 15.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Beaverbrooks’ and Pandora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beaverbrooks

1 branded search term

  • beaverbrooks

Pandora

2 branded search terms

  • pandora jewellery
  • pandora uk

How the Brand Demand Index is measured

Other head-to-heads among jewellers

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