Ernest Jones vs Warren James:Which is more popular?
In September 2026, Warren James had more branded searches than Ernest Jones among jewellers in the United Kingdom. Warren James had about 201,000 branded searches, while Ernest Jones had 110,000. Warren James made up 22.7% of all jeweller searches we track, and Ernest Jones accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about jewellers, Ernest Jones appeared in three of the five answers and Warren James in two. Warren James was mentioned before Ernest Jones in two out of three answers.
Who do people search for more?
Warren James, about 83% more searches than Ernest Jones
Who does AI mention more?
Ernest Jones, mentioned in 3 of 5 answers, Warren James in 2
Who does AI recommend more?
Warren James, named ahead of Ernest Jones in 2 of 3 answers
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Top jewellers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ernest Jones was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Warren James was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Warren James was listed before Ernest Jones in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
H.Samuel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ernest Jones3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Warren James2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beaverbrooks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goldsmiths0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellers
5 answers
Asked ChatGPT
“Where should I buy an engagement ring in the UK?”
Asked ChatGPT
“What are the best jewellers in the UK?”
Asked ChatGPT
“Which high street jeweller in the UK has the best value?”
Searched Google, AI Overview
“jewellers”
Searched Google, AI Overview
“engagement rings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Ernest Jones or Warren James more popular in search?
This chart shows how often people search Google for Ernest Jones and Warren James by name. Each line represents a brand's share of searches for all six jeweller brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Warren James, Ernest Jones. The figures are in the table below the chart.
View monthly share of searches table
| Month | H.Samuel | Warren James | Pandora | Beaverbrooks | Ernest Jones | Goldsmiths |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 23.4% | 20.8% | 15.7% | 10.4% | 1.1% |
| Nov 2025 | 22.4% | 27.4% | 29% | 12.2% | 8.2% | 0.76% |
| Dec 2025 | 23.9% | 29.3% | 21% | 16% | 8.8% | 0.93% |
| Jan 2026 | 26.7% | 21.8% | 23.4% | 14.6% | 12% | 1.5% |
| Feb 2026 | 28.4% | 23.2% | 20.8% | 15.6% | 10.5% | 1.6% |
| Mar 2026 | 27.3% | 22.3% | 23.9% | 15% | 10% | 1.5% |
| Apr 2026 | 30.9% | 20.7% | 18.5% | 16.9% | 11.4% | 1.7% |
| May 2026 | 28.9% | 23.6% | 17.3% | 15.8% | 12.9% | 1.6% |
| Jun 2026 | 27.8% | 22.7% | 20.3% | 15.2% | 12.4% | 1.5% |
| Jul 2026 | 26.9% | 22% | 19.6% | 18% | 12% | 1.5% |
| Aug 2026 | 31.1% | 20.8% | 18.3% | 17% | 11.4% | 1.5% |
| Sep 2026 | 27.8% | 22.7% | 20.3% | 15.2% | 12.4% | 1.6% |
How has the Ernest Jones and Warren James comparison changed over the last 12 months?
3 findings
- Warren James was ahead of Ernest Jones in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ernest Jones’ share of searches among jewellers in the United Kingdom moved from 10.4% to 12.4%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Warren James’ share of searches among jewellers in the United Kingdom moved from 23.4% to 22.7%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for United Kingdom jewellers in September 2026?
2 changes
In September 2026, Warren James gained share of searches among jewellers in the United Kingdom, from 20.8% to 22.7%.
In September 2026, Ernest Jones gained share of searches among jewellers in the United Kingdom, from 11.4% to 12.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ernest Jones’ and Warren James’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ernest Jones
1 branded search term
- ernest jones
Warren James
1 branded search term
- warren james
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