How popular isH.Samuel?
In September 2026, people searched for H.Samuel by name about 246,000 times in the United Kingdom, an 18.3% decrease from the previous year. These searches made up 27.8% of all United Kingdom jeweller searches, placing H.Samuel first out of six brands. When we asked both ChatGPT and Google AI Overviews about jewellers, H.Samuel appeared in three of the five answers and was the joint most recommended of the six.
H.Samuel is the most searched of 6 competitors and the joint most recommended in AI answers.
H.SamuelShare of searches 27.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Warren JamesShare of searches 22.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
PandoraShare of searches 20.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BeaverbrooksShare of searches 15.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Ernest JonesShare of searches 12.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top jewellers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, H.Samuel was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. H.Samuel is the joint most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- H.Samuel3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ernest Jones3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Warren James2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Beaverbrooks2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pandora0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Goldsmiths0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jewellers
5 answers
Asked ChatGPT
“Where should I buy an engagement ring in the UK?”
Asked ChatGPT
“What are the best jewellers in the UK?”
Asked ChatGPT
“Which high street jeweller in the UK has the best value?”
Searched Google, AI Overview
“jewellers”
Searched Google, AI Overview
“engagement rings”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which jewellers compete with H.Samuel?
Share of searches by month for H.Samuel, Warren James, Pandora, Beaverbrooks, Ernest Jones. The figures are in the table below the chart.
View monthly share of searches table
| Month | H.Samuel | Warren James | Pandora | Beaverbrooks | Ernest Jones | Goldsmiths |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 23.4% | 20.8% | 15.7% | 10.4% | 1.1% |
| Nov 2025 | 22.4% | 27.4% | 29% | 12.2% | 8.2% | 0.76% |
| Dec 2025 | 23.9% | 29.3% | 21% | 16% | 8.8% | 0.93% |
| Jan 2026 | 26.7% | 21.8% | 23.4% | 14.6% | 12% | 1.5% |
| Feb 2026 | 28.4% | 23.2% | 20.8% | 15.6% | 10.5% | 1.6% |
| Mar 2026 | 27.3% | 22.3% | 23.9% | 15% | 10% | 1.5% |
| Apr 2026 | 30.9% | 20.7% | 18.5% | 16.9% | 11.4% | 1.7% |
| May 2026 | 28.9% | 23.6% | 17.3% | 15.8% | 12.9% | 1.6% |
| Jun 2026 | 27.8% | 22.7% | 20.3% | 15.2% | 12.4% | 1.5% |
| Jul 2026 | 26.9% | 22% | 19.6% | 18% | 12% | 1.5% |
| Aug 2026 | 31.1% | 20.8% | 18.3% | 17% | 11.4% | 1.5% |
| Sep 2026 | 27.8% | 22.7% | 20.3% | 15.2% | 12.4% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 27.8% | 246K | -18.3% | -3.3 points | |
| 2, held 2nd | 22.7% | 201K | 0% | +1.9 points | |
| 3, held 3rd | 20.3% | 180K | +1.5% | +2 points | |
| 4, held 4th | 15.2% | 135K | -18.2% | -1.8 points | |
| 5, held 5th | 12.4% | 110K | 0% | +1.1 points | |
| 6, held 6th | 1.6% | 14.3K | 0% | +0.1 points |
1.
H.Samuel27.8%
Held 1st. 246K estimated branded searches, -18.3% vs prior month. Share -3.3 points.
22.7%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +1.9 points.
3.
Pandora20.3%
Held 3rd. 180K estimated branded searches, +1.5% vs prior month. Share +2 points.
15.2%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
12.4%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share +1.1 points.
1.6%
Held 6th. 14.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between H.Samuel and its closest rivals
Every comparison with H.Samuel
5 comparisons
How has branded search demand for H.Samuel changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for H.Samuel in the United Kingdom fell from 301K to 246K.
- Across the 12 months ending September 2026, H.Samuel’s share of searches among jewellers in the United Kingdom decreased from 28.6% to 27.8%.
- Across the 12 months ending September 2026, H.Samuel’s share of searches among jewellers in the United Kingdom peaked at 31.1% in August 2026 and was lowest at 22.4% in November 2025.
How did search popularity change for United Kingdom jewellers in September 2026?
6 changes
In September 2026, Pandora gained share of searches among jewellers in the United Kingdom, from 18.3% to 20.3%.
In September 2026, Warren James gained share of searches among jewellers in the United Kingdom, from 20.8% to 22.7%.
In September 2026, Ernest Jones gained share of searches among jewellers in the United Kingdom, from 11.4% to 12.4%.
In September 2026, H.Samuel lost share of searches among jewellers in the United Kingdom, from 31.1% to 27.8%.
In September 2026, Beaverbrooks lost share of searches among jewellers in the United Kingdom, from 17% to 15.2%.
Estimated monthly branded searches for Goldsmiths in the United Kingdom rose 19.2% over 12 measured months, from 12K to 14.3K in September 2026.
How are H.Samuel’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using H.Samuel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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