Bassetts Vitamins vs Centrum:Which is more popular?
In September 2026, Centrum had more branded searches than Bassetts Vitamins among vitamin and supplement brands in the United Kingdom. Centrum had about 6,600 branded searches, while Bassetts Vitamins had 1,900. Centrum made up 4.2% of all vitamin and supplement brand searches we track, and Bassetts Vitamins accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about vitamin and supplement brands, Centrum appeared in two of the five answers and Bassetts Vitamins in none.
Who do people search for more?
Centrum, about 3 searches for every 1 for Bassetts Vitamins
Who does AI mention more?
Centrum, mentioned in 2 of 5 answers, Bassetts Vitamins in 0
Who does AI recommend more?
Centrum, the only one of the two named
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Top vitamin and supplement brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Centrum was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bassetts Vitamins did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Vitabiotics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pregnacare2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Centrum2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Solgar1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Healthspan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wild Nutrition0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simply Supplements0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seven Seas0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Myvitamins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bassetts Vitamins0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about vitamin and supplement brands
5 answers
Asked ChatGPT
“What's the best multivitamin to take in the UK?”
Asked ChatGPT
“Which vitamin brands are actually good quality?”
Asked ChatGPT
“What's the best pregnancy vitamin?”
Searched Google, AI Overview
“vitamins”
Searched Google, AI Overview
“multivitamins”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Bassetts Vitamins or Centrum more popular in search?
This chart shows how often people search Google for Bassetts Vitamins and Centrum by name. Each line represents a brand's share of searches for all 13 vitamin and supplement brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Centrum, Bassetts Vitamins. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vitabiotics | Healthspan | Wild Nutrition | Pregnacare | Simply Supplements | Centrum | Seven Seas | Solgar | Myvitamins | Together Health | Bassetts Vitamins | Feel | Nature's Bounty |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.1% | 20.3% | 20.3% | 11.1% | 4.1% | 4.1% | 6.1% | 3.3% | 3.3% | 2.2% | 0.95% | 1.6% | 0.44% |
| Nov 2025 | 30.5% | 15.7% | 19.3% | 10.6% | 4.7% | 3.9% | 3.9% | 3.1% | 3.9% | 2.1% | 0.9% | 1.1% | 0.42% |
| Dec 2025 | 25.9% | 19.7% | 19.7% | 10.8% | 3.9% | 3.9% | 3.9% | 3.2% | 3.9% | 2.1% | 0.95% | 1.3% | 0.43% |
| Jan 2026 | 19.9% | 22.7% | 22.7% | 10.2% | 4.5% | 3.7% | 3.7% | 3% | 4.5% | 2% | 1.1% | 1.3% | 0.46% |
| Feb 2026 | 20.1% | 22.6% | 22.6% | 10.1% | 4.5% | 3.7% | 3.7% | 3% | 4.5% | 2.5% | 1.1% | 1.2% | 0.4% |
| Mar 2026 | 19.3% | 21.7% | 21.7% | 11.9% | 5.3% | 3.5% | 4.3% | 2.9% | 4.3% | 2.4% | 1% | 1.2% | 0.39% |
| Apr 2026 | 19.7% | 22.2% | 22.2% | 12.1% | 4.4% | 3.6% | 4.4% | 3% | 3.6% | 2.4% | 1% | 1% | 0.32% |
| May 2026 | 21.4% | 24.1% | 19.7% | 10.8% | 4.8% | 3.9% | 4.8% | 2.6% | 3.2% | 2.1% | 1.1% | 1.1% | 0.35% |
| Jun 2026 | 21.4% | 24.4% | 20% | 10.9% | 4.9% | 4% | 4% | 2.7% | 3.3% | 2.2% | 0.96% | 1.1% | 0.29% |
| Jul 2026 | 22.7% | 21.2% | 21.2% | 11.6% | 5.2% | 4.2% | 4.2% | 2.3% | 2.8% | 2.3% | 0.83% | 1% | 0.31% |
| Aug 2026 | 22.7% | 21.2% | 21.2% | 11.6% | 5.2% | 4.2% | 4.2% | 2.3% | 2.8% | 2.3% | 0.83% | 0.94% | 0.38% |
| Sep 2026 | 22.6% | 20.8% | 20.8% | 11.4% | 5.1% | 4.2% | 4.2% | 3.4% | 2.8% | 2.3% | 1.2% | 0.92% | 0.37% |
How has the Bassetts Vitamins and Centrum comparison changed over the last 12 months?
3 findings
- Centrum was ahead of Bassetts Vitamins in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bassetts Vitamins’ share of searches among vitamin and supplement brands in the United Kingdom moved from 0.95% to 1.2%, and its estimated monthly branded searches held steady at 1.9K.
- Across the 12 months ending September 2026, Centrum’s share of searches among vitamin and supplement brands in the United Kingdom moved from 4.1% to 4.2%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for United Kingdom vitamin and supplement brands in September 2026?
2 changes
In September 2026, Bassetts Vitamins rose from 12th to 11th among vitamin and supplement brands in the United Kingdom.
Estimated monthly branded searches for Centrum in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bassetts Vitamins’ and Centrum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bassetts Vitamins
1 branded search term
- bassetts vitamins
Centrum
1 branded search term
- centrum
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